SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-K

                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED JANUARY 28, 1995        COMMISSION FILE NUMBER 0-15898

                                 DESIGNS, INC.
             (Exact name of registrant as specified in its charter)

              DELAWARE                                      04-2623104
   (State or other jurisdiction of            (IRS Employer Identification No.)
incorporation of principal executive offices)

1244 BOYLSTON STREET, CHESTNUT HILL, MA                          02167
(Address of principal executive offices)                      (Zip Code)

                                 (617) 739-6722
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act: None

          Securities registered pursuant to Section 12(g) of the Act:

                         COMMON STOCK, $0.01 PAR VALUE
                                (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.    Yes X  No
                                               

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

The aggregate market value of the voting stock of the registrant held by non-
affiliates of the registrant, based on the last sales price of such stock on
April 21, 1995, was $140 million.

The registrant has 15,752,435 shares of Common Stock, $0.01 par value
outstanding as of April 21, 1995.







                                Continued



                   DOCUMENTS INCORPORATED BY REFERENCE

FORM 10-K REQUIREMENT                   INCORPORATED DOCUMENT
- ---------------------                   ---------------------


PART II

Item 5   Market for Registrant's        Page 37 of the Annual Report to
         Common Equity and Related      Shareholders for the year ended
         Shareholder Matters            January 28, 1995.

Item 6   Selected Financial Data        Page 16 of the Annual Report to
                                        Shareholders for the year ended
                                        January 28, 1995.

Item 7   Management's Discussion and    Pages 17 through 23 of the Annual
         Analysis of Financial          Report to Shareholders for the
         Condition and Results of       year ended January 28, 1995.
         Operations

Item 8   Financial Statements and       Pages 24 through 34 of the Annual
         Supplementary Data             Report to Shareholders for the
                                        year ended January 28, 1995.

PART III

Item 10  Directors and Executive        All information under the caption
         Officers                       "Nominees for Director and
                                        Executive Officers" in the
                                        Company's definitive Proxy
                                        Statement which is expected to be
                                        filed within 120 days of the end
                                        of the fiscal year ended
                                        January 28, 1995.

Item 11  Executive Compensation         All information under the caption
                                        "Executive Compensation" in the
                                        Company's definitive Proxy
                                        Statement which is expected to be
                                        filed within 120 days of the end
                                        of the fiscal year ended
                                        January 28, 1995.

Item 12  Security Ownership of          All information under the caption
         Certain Beneficial Owners      "Security Ownership of Certain
                                        Beneficial Owners and
                                        Management" in the Company's
                                        definitive Proxy Statement which
                                        is expected to be filed within
                                        120 days of the end of the
                                        fiscal year ended
                                        January 28, 1995.

Item 13  Certain Relationships and      All information under the caption
         Related Transactions           "Certain Relationships and Related
                                        Transactions" in the Company's
                                        definitive Proxy Statement which is
                                        expected to be filed within 120
                                        days of the end of the fiscal year
                                        ended January 28, 1995.


                              DESIGNS, INC.
                      INDEX TO ANNUAL REPORT ON FORM 10-K
                          YEAR ENDED JANUARY 28, 1995


PART I                                                                Page
Item 1. Business......................................................     4

Item 2. Properties....................................................     16

Item 3. Legal Proceedings.............................................     16

Item 4. Submission of Matters to a Vote of Security Holders...........     16

PART II
Item 5. Market for Registrant's Common Equity and Related
        Shareholder Matters...........................................     17

Item 6. Selected Financial Data.......................................     17

Item 7. Management's Discussion and Analysis of
        Financial Condition and Results of Operations.................     17

Item 8. Financial Statements and Supplementary Data...................     17

Item 9. Changes in and Disagreements with Accountants
        on Accounting and Financial Disclosure........................     17

        The information called for by Items 5, 6, 7 and 8, to
        the extent not included in this document, is
        incorporated herein by reference to the Company's
        Annual Report to Shareholders for the year ended
        January 28, 1995.

PART III
Item 10. Directors and Executive Officers of the Registrant...........     18

Item 11. Executive Compensation.......................................     18

Item 12. Security Ownership of Certain Beneficial Owners
         and Management...............................................     18

Item 13. Certain Relationships and Related Transactions..............      18

        The information called for by Items 10, 11, 12 and
        13, to the extent not included in this document, is
        incorporated herein by reference to the Company's
        definitive proxy statement which is expected to be
        filed on or about May 10, 1995.

PART IV
Item 14. Exhibits, Financial Statement Schedules and Reports
           on Form 8-K................................................     19





                                 PART I.

ITEM 1. Business

Summary

     The Company is a leading retailer in the United States of apparel and
accessories manufactured by Levi Strauss & Co. The Company markets a broad
selection of Levi Strauss & Co. products in the Eastern United States
through mall-based first quality stores under the names "Designs" and
"Designs exclusively Levi's(R)" and outlet stores under the name
"Levi's(R) Outlet by Designs." A subsidiary of the Company also
operates, as part of a joint venture with a subsidiary of Levi's(R) Only
Stores, Inc. ("LOS"), a subsidiary of Levi Strauss & Co., stores under
the name "The Original Levi's(R) Store" featuring a more focused
selection of men's and women's Levi Strauss & Co. products. Through the
end of fiscal 1995, the Company also operated two stores under the name
"Dockers(R) Shop" and an Original Levi's(R) Store in Minneapolis,
Minnesota. These three stores were sold to LOS on January 28, 1995. The
Company does not anticipate participating in the future expansion of
stores in the "Dockers(R) Shop" format.

     The Company makes extensive use of Levi Strauss & Co. brand names,
trademarks and trade names in its advertising, signs and store displays,
and uses the broad recognition of the Levi Strauss & Co. brand name to
generate customer demand.

     The Company's stores are merchandised to capitalize on the strength
of the Levi's(R) and Dockers(R) brand names, and in-store displays reflect
the image, attractiveness and quality of Levi Strauss & Co. merchandise.
Management believes that the Levi's(R) and Dockers(R) names are two of the
most recognized apparel brand names in the United States and that the
Levi's(R) brand name is among the most recognized brand names in the
world.

     Designs stores are located in enclosed regional shopping malls and
offer a broad selection of first quality Levi Strauss & Co. merchandise
for the entire family. In November 1994, the Company introduced
Timberland(R) brand apparel and accessories, a recognized manufacturer of
rugged, durable casual apparel, in certain of the Company's new and
remodeled multi-brand format Designs stores. Also in November 1994, in
addition to the Timberland(R) product line, the Company introduced a line
of private-label merchandise in these same stores.

     Levi's(R) Outlet stores are located in manufacturers outlet parks and
destination shopping centers. Levi's(R) Outlet stores sell manufacturing
overruns, discontinued lines and irregulars purchased by the Company
directly from Levi Strauss & Co., as well as end-of-season merchandise
transferred from Designs stores. Levi's(R) Outlet stores have capitalized
on the rapid expansion of outlet shopping areas specializing in "value"
retailing. To date, each Levi's(R) Outlet store is the only outlet in its
shopping area selling exclusively Levi Strauss & Co. products. The Company
does not expect to open additional Levi's(R) Outlets during fiscal 1996,
with the exception of Levi's(R) Outlets opened by the joint venture
as discussed below. See "Expansion Strategy."

     In recent years, Levi Strauss & Co. has broadened its product lines
through the addition of the Dockers(R) line of men's, women's and
children's casual apparel, as well as expansions of the traditional
Levi's(R) brand product lines. Levi Strauss & Co. continues to expand its
sales base on the Levi's(R) and Dockers(R) brands. Levi's(R) brand jeans 
and Dockers(R) brand slacks are the leading market share products in their
respective casual apparel classifications.

     By featuring a wide array of these products, the Company's Designs
and Levi's(R) Outlet stores appeal to all age groups and serve as
convenient places to shop for the entire family.

     Through the end of fiscal year 1995, the Company operated two formats
for its Concept stores, the "Dockers(R) Shop" and "The Original
Levi's(R) Store". The Company's two "Dockers(R) Shop" stores, which
were located in malls in Minneapolis, Minnesota and Cambridge,
Massachusetts, featured men's and women's Dockers(R) brand apparel and
accessories in a classic, relaxed setting with traditional decor. On
January 28, 1995 the Company sold these two Dockers(R) Shops and an
Original Levi's(R) Store located in Minneapolis, Minnesota to LOS.

     "The Original Levi's(R) Store" format is designed to appeal to
young men and women with an exciting, upscale setting that features
hardwood floors, custom wood fixtures and a multi-screen "video wall"
displaying Levi Strauss & Co. advertisements and popular music videos.
This format focuses on men's and women's Levi's(R) brand products
consisting of core traditional styles such as five pocket and 501TM jeans,
denim jackets, contemporary silverTabTM, Levi's(R) Europe and the new
560TM Loose fitting jeans, and shirts and sweats that complement the
extensive bottoms line for which Levi Strauss & Co. is known. During
fiscal 1995, the Company also introduced Levi's(R) Personal PairTM
individually fitted jeans for women in two of "The Original Levi's(R)
Stores." "The Original Levi's(R) Stores" are located in enclosed
regional shopping malls and in urban locations.

     Management believes that the Company competes effectively with other
apparel retailers by offering superior selection, quality merchandise,
knowledgeable in-store service and competitive price points. The Company
stresses product training with its sales staff and, with the assistance of
Levi Strauss & Co. and The Timberland Company personnel and materials,
provides its sales personnel with substantial product knowledge training
across the Levi's(R), Dockers(R) and Timberland(R) product lines.

History and Development

     Since its inception in 1976, the Company has grown through the
addition of new stores and the modification of its retail formats.

     Since June 1987, the Company has increased the number of Designs
stores in operation from 28 to 51. In addition, as the Levi Strauss & Co.
product lines have diversified, the merchandise mix and visual
merchandising appeal of Designs stores have evolved. For example, the
Company has increased the volume of Dockers(R) products in its merchandise
mix as the Dockers(R) line of apparel has increased in popularity.
Similarly, in 1991 Levi Strauss & Co. began to expand its tops line,
making it easier for the Company to sell top and bottom coordinating
outfits. Sales of coordinates have increased the Company's unit sales and,
in turn, its profitability, as tops are traditionally sold at higher gross
margins than bottoms. Furthermore, in fiscal 1995, the Company introduced
in certain of its Designs stores Timberland(R) brand apparel, outerwear
and footwear as well as private-label apparel to complement the continued
growth of the Levi's(R) and Dockers(R) brand product lines. The Company
expects the new multi-brand format to provide a broader, enhanced
merchandise selection to its customers.

     The Company opened its first "Original Levi's(R) Store" on
August 2, 1992 as a conversion of an existing Designs store in Orlando,
Florida. Since that time, through the end of fiscal year 1995, the Company
had opened eight "Original Levi's(R) Stores" which were contributed to a
joint venture between subsidiaries of the Company and Levi's Only Stores,
Inc.  Since year end the joint venture has opened two additional "Original
Levi's(R) Stores" and intends to further expand the number of stores as
discussed below. See "Expansion Strategy."

     In 1986, the Company opened its first Levi's(R) Outlet store in the
Potomac Mills Outlet Center near Washington, D.C. Based on the success of
this store, the Company decided to expand the outlet format and currently
operates 61 Levi's(R) Outlet stores. The expansion of the Levi's(R) Outlet
store format has increased the volume of merchandise purchased by the
Company from Levi Strauss & Co., expanded the Company's geographic base
beyond areas served by regional malls, and broadened the demographic
profile of the Company's customers to include "value" shoppers and
foreign and domestic tourists. The Levi's(R) Outlet store format also has
given the Company the ability to transfer merchandise at the end of every
season from Designs and Concept stores to Outlet stores. Levi Strauss & Co.
has informed the Company that LOS plans to open Levi's(R) Outlets and 
Dockers(R) Outlets in the upcoming year. These stores are not expected to be
in outlet centers serviced by the Company although there can no assurances
with respect to this.

     Over the past few years, management has instituted an operating plan
designed to enhance the performance of the Company by focusing on
individual store profitability. For example, under this operating plan the
Company has analyzed its unit inventory by using improved inventory
controls, which has allowed regional and store-by store, style-by-style
merchandise planning thereby improving customer service and visual
merchandising in its stores. In addition, the Company monitors sales
trends of each of the Levi Strauss & Co. products it sells, allowing
management to better assess promotional and end-of-season merchandise
buying opportunities and determine target quantities and prices for
promotional purchases.

     In addition to enhancing controls over inventories, in fiscal 1994,
the Company developed a new look for its Designs stores featuring updated
fixtures and merchandise presentation. The Company remodeled three Designs
stores in fiscal 1994, three additional stores in fiscal 1995 and intends 
to remodel at least 10 more Designs stores in fiscal 1996. The Company also 
plans, barring unforeseen circumstances, to open up to five urban-based 
multi-brand Designs stores in fiscal 1996. Until now, Designs stores have 
been mall-based. By opening Designs stores in urban locations, the Company 
expects to soften the impact of price competition that is prevalent in the 
mall-based stores.

Expansion Strategy

     The following table provides a summary of the number of stores in
operation at year end for the past three fiscal years. Levi Strauss & Co.
must approve all new store locations.

                            January 28,   January 29, January 30,
                               1995          1994         1993
                               ----          ----         ----


Designs                          51(1)        64          64
Levi's(R) Outlet by Designs      61           48          41
The Original Levi's(R) Stores     8            6           4
Dockers(R) Shops                 --(2)         2           1
                                 --           --          --

Total                           120          120         110
                                ===          ===         ===

(1) During fiscal year 1995, the Company closed fifteen Designs stores as
    part of the restructuring program.

(2) The Company sold and an "Original Levi's(R) Store" located in Minneapolis,
    Minnesota and the two "Dockers(R) Shop" stores to LOS on January 28, 1995.

     Management currently plans to continue its focus on individual store
operations and profitability. In August 1991, Levi Strauss & Co. opened a
pilot Dockers(R) store under the name "Dockers(R) Shop" and a pilot
Jeanswear store under the name "The Original Levi's(R) Store" in
Columbus, Ohio. In March 1992, the Company assigned the lease for its
Cincinnati, Ohio Designs store to Levi Strauss & Co. for a three-year
period as part of the testing of the Concept store format by Levi Strauss
& Co.

     On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of
the Company, and a subsidiary of LOS, entered into a joint venture agreement
to sell Levi's(R) brand products and jeans-related products. The joint
venture plans to open and operate up to 35 to 50 Original Levi's(R) Stores
and Levi's(R) Outlets throughout 11 Northeast states and the District of
Columbia over the next three to five years. Levi's(R) Outlet stores opened
under the joint venture will sell only Levi's(R) brand products and service 
the close-out products of the Original Levi's(R) Stores.

     In connection with the joint venture, Designs JV Corp. contributed,
for a 70% interest in the joint venture, eight of the Company's existing
Original Levi's(R) Stores valued at $11.1 million and three leases for
unopened stores in New York City, Nanuet, New York and White Plains, New
York. These stores are included in the planned 35 to 50 described above.
At the same time, the joint venture subsidiary of LOS contributed
approximately $4.7 million in cash to the joint venture in exchange for a
30% interest. LOS also paid the Company $875,000 for services, contributions
and risks taken by the Company in establishing the transferred Original 
Levi's(R) Stores and in the development of the Original Levi's(R) Store 
concept in the United States. A substantial portion of this amount offset 
previously recognized costs which were incurred by the Company during 
fiscal year 1995. The Company's Original Levi's(R) Store in Orlando, Florida,
which is not part of the joint venture, is being converted to the multi-brand 
Designs store format.

     The term of the joint venture is 10 years. However, the partnership
agreement contains certain exit rights that enable either partner to buy
or sell their interest in the joint venture or particular stores in the
joint venture after five years.

     In June 1994, Levi Strauss & Co. advised the Company that it did not see
any additional growth in the Levi's(R) Outlet by Designs format, other than
additional Outlet stores that might be part of the Original Levi's(R) Stores
joint venture, as discussed above. The Company stocks its existing Levi's(R)
Outlet stores exclusively with manufacturing overruns, discontinued lines and
irregulars purchased by the Company directly from Levi Strauss & Co. and
end-of-season merchandise transferred from Designs and Concept stores. By its
nature, this merchandise is subject to limited availability. Levi Strauss & Co.
has informed the Company of their intention to open Levi's(R) Outlets and
Dockers(R) Outlets through their LOS subsidiary in the upcoming year. LOS has
informed the Company that it does not presently intend to open these outlets
in centers serviced by one of the Company's existing Levi's(R) Outlet stores.
Wholly-owned Levi's(R) Outlets and joint venture Levi's(R) Outlet locations,
are expected to be the only authorized retail outlet locations in their
respective outlet centers to sell Levi's(R) brand products.

     In addition, the Company is actively seeking to expand and diversify
through the introduction of a private-label program. During fiscal year
1995, the Company introduced Timberland(R) brand apparel and a line of
private-label merchandise under the name "EFD-Exclusively for Designs".
On April 25, 1995, the Company announced the signing of a purchase and
sale agreement to acquire, subject to the satisfaction of certain
conditions and barring unforeseen circumstances, certain assets of Boston
Trading Ltd., Inc. The assets to be acquired include the Boston Traders(R)
brands and all inventory, fixed assets and leasehold improvements
associated with 33 existing Boston Traders(R) outlet stores. Boston
Trading Ltd., Inc. has established a strong quality image, primarily
through the wholesale and retail sales of sweaters and tops for both men
and women. The strengths of the Boston Traders(R) brand product line
provides the Company with access to a broad assortment of tops that
integrate the Boston Traders(R) brand into all Designs stores. This
addition is expected to impact sales and margins positively in the Designs
stores. There can be no assurances that the Company will be able to complete
the transaction nor, if the transaction is completed, that the introduction
and integration of the stores, brand and inventory will be successful.

Restructuring

     During the fourth quarter of fiscal 1994, the Company recorded a non-
recurring pre-tax charge of $15 million to cover the expected costs to
close up to 10 of the Company's poorest performing Designs stores. As a 
result of this, the Company established a $15 million restructuring
reserve to cover the cash costs of lease obligations, professional and
consulting services and employee relocations and termination costs and
noncash costs related to fixed asset disposals and inventory markdowns.
The Company completed the closing of the ten Designs stores in the third
quarter and in connection with the Company's ongoing review of Designs
store performance, in November 1994, the Company decided to close up to
five more of the poorest performing Designs stores during the remainder of
fiscal 1995.

     The total cost to close these 15 stores was $11.8 million which was
less than the originally estimated $15 million due to favorable landlord
negotiations. The Company recorded the $3.2 million change in estimate 
as income in the fourth quarter of fiscal 1995. In the first quarter of
fiscal 1996, The Company recognized $2.2 million in income related to the
results of subsequent negotiations in connection with termination of 
certain leases.

Customer Base

     During fiscal 1995, the Company commissioned market research surveys
to further explore and define a demographic profile of its customer base.
The results confirm that the strong association with the Levi's(R) brand
image has positively impacted customer satisfaction. Customer service was
consistently marked equal, or superior to comparable retailers. Strong
demand was evidenced across a broad spectrum of age groups with average
income above that of the trade areas.

     The introduction of the Timberland(R) and private-label product lines
and the growth of traditional Levi Strauss & Co. product lines, have made
the Company's Designs stores places to shop for the entire family. In
addition, the purchase of certain assets of Boston Trading Ltd., Inc.,
if completed, is expected to provide our Designs stores with a
complementary and broader selection of branded men's and women's apparel.

     A growing segment of the Company's customer base consists of foreign
travelers shopping for Levi Strauss & Co. products. The Original Levi's(R)
Stores feature men's and women's jeans, shirts, jackets and accessories
with the Levi's(R) brand name, in a entertaining, upscale setting which
includes hardwood floors and fixtures and a video screen wall displaying
Levi Strauss & Co. advertising and popular music videos. The Company's
product selection in these stores is designed to appeal to the casual
apparel needs of customers in all age groups and income brackets.

Merchandising

     The vast majority of the assortment focus is on a core selection of
traditional Levi's(R) and Dockers(R) brand products. The Designs stores
also feature a wide range of Levi's(R) and Dockers(R) accessories from
authorized licensees. During the fourth quarter of fiscal 1995, the
Company began test market of complementary Timberland(R) brand products and a
private-label product line. Expectations are that the addition of non-Levi
Strauss & Co. brands will enable the Designs stores to capitalize on product
categories not offered by Levi Strauss & Co. or in which Levi Strauss
& Co. sells limited styles. These include classifications such as
footwear, outerwear and sweaters. The Company expects that 30% or more of
the product assortment in Designs stores will come from non-Levi Strauss &
Co. brands by the end of fiscal year 1996. These changes will further 
enhance the Designs store image as a destination for quality casual apparel.

     In its Levi's Outlet stores, the Company offers an ever-changing
selection of Levi Strauss & Co. merchandise including manufacturing
overruns, discontinued lines and irregulars purchased by the Company
directly from Levi Strauss & Co. and end-of-season merchandise transferred
from the Designs and Concept stores. The Levi's(R) Outlets opened under the
joint venture will sell only Levi's(R) brand products and service the 
close-out products of the Original Levi's(R) Stores.

     Merchandising in "The Original Levi's(R) Store" focuses on mens and
womens tops and bottoms under the Levi's(R) brand name, including
traditional 501(R), 505(R) and 550TM five pocket jeans; contemporary
silverTabTM jeans; the new 560TM Loose fitting jeans and Personal PairTM
individually fitted jeans for women; jeans jackets; a full line of women's
jeans; T-shirts; denim shirts; Levi Strauss & Co. brands of shorts and
sweats; and coordinating accessories. Many styles are unique to the
Original Levi's(R) Store, and are not available at any other retail store
in the United States. These products are presented in a stylized format
that features hardwood floors, custom wood fixtures and a multi-screen
"video wall" displaying Levi Strauss & Co. advertisements and popular
music performers.

     All merchandising decisions, including pricing, markdowns,
advertising and promotional campaigns, inventory purchases and merchandise
allocations, are made centrally at the Company's headquarters with input
from store, district, and regional managers. Central to the Company's
merchandising strategy is the ability to tailor a particular store's
merchandise mix to the composition of the local consumer base.
The Company utilizes point-of-sale registers to capture daily sales
information and, at the end of the day, the Company's cash registers are
electronically polled to generate reports at the Company's headquarters
listing all merchandise sold by store, style, size and color. Based on
this information, merchandise assortments are varied by store to meet the
individual geographic, seasonal and demographic patterns and sales trends.
The Company's information systems are central to its ability to stock the
wide selection of Levi Strauss & Co. brand products available at each of its
stores in a timely manner. See "Information Systems."

     Through the end of fiscal year 1995, the Company did not maintain any
warehouse facilities. Historically, each store has been stocked by
"direct to store" vendor shipments. As was previously discussed, barring
unforeseen circumstances, the Company plans to purchase certain assets of
Boston Trading Ltd.,Inc. including leases for 33 Outlet stores. This
acquisition, which utilizes off-shore sourcing of merchandise, will
require the Company to expand its current operations to include storage
and distribution facilities in order to assure the timely delivery and
replenishment of Boston Traders(R) merchandise.

     During the fiscal year ended January 28, 1995, sales by format, by
product category were as follows:

Category             Designs   Outlets   Concepts  Total Company
- --------             -------   -------   --------  -------------


Men's                  54%       52%       50%         52%
Women's                20%       17%       24%         19%
Shirts                 16%       16%       18%         16%
Youth                   6%        9%        2%          7%
Accessories             4%        6%        6%          6%


     The Concepts category includes sales in the Company's Original
Levi's(R) Stores as well as for the Company's two Dockers(R) Shops and The
Original Levi's(R) Store in Minneapolis, Minnesota which were sold on
January 28, 1995.


     "501(R)," "505(R)," "Dockers(R)" and "Levi's(R)" are registered 
trademarks, and "550TM," "560TM," "LeviLinkTM," "silverTabTM" and 
"Personal PairTM" are trademarks of Levi Strauss & Co.

Store Operations

     Designs stores average approximately 6,000 square feet in size and
are located in enclosed regional shopping malls usually anchored by
department stores. Levi's(R) Outlet stores are located in destination
shopping centers and manufacturers outlet parks. Levi's(R) Outlet stores
range in size from approximately 8,000 to 17,000 square feet and offer the
consumer large quantities of irregulars and end-of-season Levi Strauss &
Co. brand merchandise in a "no frills" outlet format. To date, each
Outlet store is the only outlet in its shopping area selling exclusively
Levi Strauss & Co. brand products. Mall-based Concept stores range in size
from 3,500 to 5,000 square feet and urban Concept stores range from
5,000 to 9,000 square feet.

     Each of the Company's stores utilize centrally developed interior
design and merchandise layout plans specifically designed to promote
customer identification of the store as a specialty store selling Levi
Strauss & Co. brand products. The merchandise layout is further adapted by
store management and the Company's visual merchandising department. Each
Designs store prominently displays Levi's(R), Dockers(R) and Timberland(R)
brand logos and distinctive branded promotional displays. The Levi's(R)
Outlet stores prominently display Levi Strauss & Co. brand logos and
distinctive promotional displays. "The Original Levi's(R) Stores" also 
feature a multi-screen "video wall" presentation developed to promote an 
upscale image of the men's and women's Levi's(R) brand products sold in 
those stores. The Company uses various Levi Strauss & Co. logos and 
trademarks on store signs with the permission of Levi Strauss & Co.
                                      
     Mall store hours are generally determined by the management of the
shopping mall in which the store is located and downtown stores generally
remain open during regular downtown business hours. Most stores are open
seven days and six nights each week, with extended operating hours during
the "Holiday" selling season.

Customer Service

     The Company stresses product training with its sales staff and, with
the assistance of Levi Strauss & Co. and The Timberland Company, provides
them with substantial product knowledge training across the Levi Strauss &
Co. and Timberland(R) product lines. This training includes promoting
sales of coordinating apparel and accessories. Management believes that
the Company's sales staff serves to reinforce the consumer's perception of
the Company's stores as branded specialty stores and to differentiate the
Company's stores from those of its competitors.

     Each Designs store employs approximately 10 to 15 employees, and each
Levi's(R) Outlet and Concept store employs approximately 20 to 45
employees. The personnel required to operate each store includes a store
manager, assistant managers and a group of full-time and part-time sales
associates. The store manager is responsible for all operational matters
for that store, including hiring and training employees. All of the store
managers participate in a training program at one of the Company's
training stores. Most store managers also have prior experience with the
Company as a management trainee and have been employed by the Company for
at least one year before being appointed as a store manager. The
development of management and sales associate training programs is
performed internally by the Company's Store Training Department.

     The Company currently employs 16 district managers, who have an
average length of service with the Company of approximately nine years,
one regional manager and three regional vice presidents, all of whom have
been with the Company for more than fifteen years, to provide management
guidance to the individual store managers. Each district manager is
responsible for hiring store managers at the stores assigned to that
manager's territory and for the overall profitability of those stores.
District managers report directly to the regional vice presidents/manager,
who report directly to the Company's President and Chief Executive
Officer.

Information Systems

     The Company continues to devote significant resources to the
development of information systems which enable it to maintain rigorous
inventory, pricing and other financial controls. The Company's Information
Systems Department has developed and enhanced customized applications
software which permits the Company's business to be managed more
efficiently. The Company uses point-of-sale data terminals with bar-code
reading laser wands in all of its stores. This store-based equipment is
linked to the Company's central processing system, which includes two
linked IBM AS/400 computers.

     The Company makes use of software systems for enhanced merchandise
replenishment. The merchandise replenishment system is an automated
allocation and planning tool designed to operate in the fashion apparel
area. This system is used to allocate merchandise in an environment of 
ever-changing styles. The system also allows the Company's allocation staff
to efficiently utilize available sales and inventory data to react to the
individual needs of each store on a timely basis. The merchandising
replenishment system is used for all non-basic products.
                                       
     Levi Strauss & Co. was one of the first manufacturers in the apparel
industry to bar code its merchandise and to develop automatic reordering
systems to enhance customer service. In 1986, the Company was chosen to be
one of the first participants in the LeviLinkTM Model Stock Management
system, a direct computer-to-computer link of retailer to manufacturer
that allows automatic replenishment of basic apparel items sold by the
Company. The Company's sales and receiving information by style, size and
color is forwarded to Levi Strauss & Co. on a weekly basis, where it is
matched against a model stock inventory level prepared by the Company and
adjusted based on current sales information for each style and store. The
system then automatically generates a shipping order that is used to
supply merchandise to each store, thereby maintaining inventory at model
stock levels.

     Management estimates that the LeviLinkTM system has reduced the
average turnaround time for an order of basic apparel from as much as four
weeks to as short as a week. In addition, management believes that because
of LeviLinkTM, the year round in-stock position of color and size of core
items is enhanced. Finally, LeviLinkTM has enabled the Company to match
more closely each store's inventory supply with current demand and local
demographic factors, consistent with the Company's merchandising strategy.
The LeviLinkTM system automates the inventory cycle for basic goods from
the receipt of goods, through the sale, reorder and inventory
replenishment. LeviLinkTM encompasses approximately 40% of the inventory
items in the Company's Designs and Concept stores.

     Improvements to the Company's information systems completed over the
past five years have also facilitated the following internal management
controls:

. Management is able to monitor the performance of each of its stores on
  a daily, weekly and monthly basis, which facilitates the preparation of
  sales, inventory and other reports used by the Company's management.
  These include daily sales reports by store, item, style, size, color
  and price, enabling merchandising decisions to be made accurately and
  on a timely basis.

. The Company's headquarters are provided with a next-day computer
  generated comparison of each store's register transactions and the
  reported amount of cash and charge deposits made, allowing the Company
  to detect and resolve possible errors and improprieties. The Company
  previously required up to ten days to perform this function manually.

. Using its daily sales information, the Company forecasts its daily and
  short-term (six months) cash needs. Using this forecast, the Company is
  better able to invest excess cash or reduce borrowings on the revolving
  line of credit, thereby reducing its net interest costs and bank fees.

. The Company's price look-up ("PLU") system allows management to
  control merchandise pricing centrally via its network. The PLU system
  permits faster and more accurate processing of retail sales and the
  monitoring of specific inventory items to confirm that centralized
  pricing decisions are carried out in each of the stores. Management
  believes that the PLU system has produced savings from a reduction in
  underrings, prevented potential losses in consumer goodwill from
  overrings and reduced customer check-out time.

. Management is able to direct all price changes, including promotional,
  clearance and transfer markdowns on a central basis, estimate the
  financial impact of such changes and verify that such changes have been
  made on a timely basis.
                                       
. The Company utilizes a third party credit network that permits it to
  collect on its credit card sales (45% of total sales in fiscal 1995) in
  less than 72 hours at favorable rates.

     In addition, in an effort to tailor the Company's technology towards
future growth, the Company has recently acquired a new software package
designed to enhance the analytical capabilities of the Company's merchandise
and financial functions. The installation of the new software should be
complete by the fourth quarter of fiscal 1996.

Advertising

     The Company benefits from the high visibility and recognition of the
Levi's(R) and Dockers(R) brand names, as well as the natural flow of
traffic that results from locating stores in areas of high retail activity
including large regional malls, destination outlet centers and prime inner
city shopping districts. Historically, the Company has received co-
operative advertising allowances from Levi Strauss & Co. that typically
fund approximately one third of all advertising expenditures. Marketing
approaches are tailored to the needs of each segment:

     Designs Stores: In addition to shared efforts with landlords to
generate increased overall mall traffic through lease related advertising
and media funds, the Company uses a variety of media, including both
institutional and product/price formats, to promote its products to
individual target customers. Major efforts include newspaper inserts,
magazines and billboards as well as customer mailing lists. The Company
works with Levi Strauss & Co. to leverage its promotional campaigns to
take advantage of the heavily funded national advertising schedules for
Levi's(R) and Dockers(R) brand products.
                                       
     Levi's(R) Outlet Stores: Tourists, foreign travelers and vacationers
comprise large segments of the outlet customer base. Outlet marketing is
focused on methods to inform customers who are unfamiliar with the area
of the store's location. Primary programs include billboards, shopping
guides and bus tours.

     Original Levi's(R) Store: The marketing effort is both institutional
and product/image driven. LOS provides a staff marketing professional to
create and coordinate major Original Levi's(R) Store campaigns. On a
location-by-location basis, efforts are driven by the nature of each
store's customer base; such as a bi-lingual hotel guide in New York City
and international airport dioramas in Boston, Massachusetts.

Competition

     The United States casual apparel market is highly competitive with
many national and regional department stores, specialty apparel retailers
and discount stores offering a broad range of apparel products similar to
those sold by the Company. The Company's competitors in the casual apparel
market consist of national and regional department stores in the Company's
market areas, such as J.C.Penney Company, Sears, Roebuck & Company,
Dillard Department Stores Inc., May Company, Kohls and Filene's. In
addition, the Company competes with several specialty apparel retailers,
including The Gap Stores, Inc., The Limited, Inc. and County Seat Stores,
Inc. Management believes, however, that these specialty apparel retailers
appeal to narrower demographic spectra than does the Company.

Employees

     As of January 28, 1995, the Company employed approximately 2,500
persons, of whom 2,360 were full and part-time sales personnel and 140
were employed at the Company's headquarters. The Company employs
approximately 600 additional part-time personnel during the "Back to
School" and "Holiday" selling seasons to service the increased customer
traffic.

     All qualified full-time employees are entitled to life, medical,
disability and dental insurance and can participate in the Company's
401(k) savings plan. Store, district and regional managers are eligible to
receive incentive compensation subject to the achievement of specific
performance objectives, including store profitability. They are also
entitled to use an automobile provided by the Company or to receive an
automobile allowance. Sales personnel are compensated on an hourly basis
and receive no commissions, but are eligible to earn incentive prizes as
part of individual store sales contests. Certain store, district and
regional managers, as well as certain other employees, have been granted
stock options. Management believes that the Company's policy of promoting
from within has led to a lower than average rate of employee turnover.
None of the employees are represented by a union.


ITEM 2. Properties

      As of January 28, 1995, the Company operated 51 Designs stores, 61
Outlet stores and eight "Original Levi's(R) Stores." All stores are
leased by the Company directly from shopping mall, outlet park and
downtown property owners. Designs store leases are generally ten years in
length with no renewal option. Levi's(R) Outlet store leases are usually
for a series of shorter periods and sometimes contain certain renewal
options extending their terms to between 10 and 15 years. Most of the
leases provide for annual rent based on a percentage of store sales,
subject to guaranteed minimum amounts.

      The Company's headquarters in Chestnut Hill, Massachusetts, is
leased under an agreement with an affiliate of Stanley Berger, the
Chairman of the Board and the estate of Calvin Margolis, a former director
of the Company. The lease expires in April 1996. See Notes F and H of
Notes to Consolidated Financial Statements.

      Sites for store expansion are selected on the basis of several
factors intended to maximize the exposure of each store to those persons
the Company believes are likely to be Levi Strauss & Co. customers. These
factors include the demographics profile of the area in which the site is
located, the types of stores and other retailers in the area, the location
of the store within the mall and the attractiveness of the store layout.
The Company believes that its selection of locations enables the Company's
mall, downtown and outlet stores to attract customers from the general
shopping traffic and to generate its own customers from the surrounding
areas.

      The Company considers site selection an important factor in its
expansion plans for its stores. In locating and assessing potential sites,
the Company often relies upon relationships it maintains with major
shopping mall developers such as The Edward J. DeBartolo Company, New
England Development, S.R. Weiner Associates and Melvin Simon Associates
and with outlet park developers such as The Horizon Group, Western
Development, Belz Enterprises and The Stanley Tanger Company. These
developers provide the Company with detailed demographic and geographic
information regarding many new mall and outlet park developments.
                                       
      See "Management's Discussion and Analysis of Financial Condition
and Results of Operations - Liquidity and Capital Resources - Capital
Expenditures."

ITEM 3. Legal Proceedings

      The Company is a party to litigation and claims arising in the
course of its business. Management does not expect the results of these
actions to have a material adverse effect on the Company's business or
financial condition.

ITEM 4. Submission of Matters to a Vote of Security Holders

      No matter was submitted during the fourth quarter of fiscal 1995 to
a vote of security holders, through the solicitation of proxies or
otherwise.


                                 PART II.

ITEM 5. Market for the Registrant's Common Equity and Related
          Shareholder Matters

      The information required by this item is furnished by incorporation
by reference to Page 38 of the Annual Report to Shareholders for the year
ended January 28, 1995.

ITEM 6. Selected Financial Data

      The information required by this item is furnished by incorporation
by reference to Page 16 of the Annual Report to Shareholders for the year
ended January 28, 1995.

ITEM 7. Management's Discussion and Analysis of Financial Condition
           and Results of Operations

      The information required by this item is furnished by incorporation
by reference to Pages 17 through 23 of the Annual Report to Shareholders
for the year ended January 28, 1995.

ITEM 8. Financial Statements and Supplementary Data

      The information required by this item is furnished by incorporation
by reference to Pages 24 through 34 of the Annual Report to Shareholders
for the year ended January 28, 1995.

ITEM 9. Changes in and Disagreements with Accountants on Accounting
            and Financial Disclosure

      None.

                                       
                                PART III.


ITEM 10. Directors and Executive Officers of the Registrant

      Information with respect to directors and executive officers of the
Company is incorporated herein by reference to the Company's definitive
proxy statement expected to be filed within 120 days of the end of the
fiscal year ended January 28, 1995.

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers and directors, and persons who own more than 10% of a registered class
of the Company's equity securities, to file reports of ownership and changes in
ownership with the Securities and Exchange Commission (the "Commission").
Officers, directors and greater-than-10% shareholders are required by Commission
regulations to furnish the Company with copies of all Section 16(a) forms they
file.

     Based solely upon a review of Forms 3 and 4 and amendments thereto
furnished to the Company during fiscal 1995 and Forms 5 and amendments thereto
furnished to the Company with respect to fiscal 1995, the Company believes
that all Section 16(a) filing requirements applicable to its officers,
directors and greater-than-10% shareholders were fulfilled in a timely
manner, except that, due to an oversight, Mr. Thigpen did not timely report
on Form 3 the amount of his initial beneficial ownership of the Company's
Common Stock within 10 days of the date of his election to the Company's
Board of Directors.  After reviewing this matter, the Company has concluded
that the omission was inadvertent, and that the transactions did not give
rise to liability under Section 16(b) of the Exchange Act for recapture of
short-swing profits.


ITEM 11. Executive Compensation

      Information with respect to executive compensation is incorporated
herein by reference to the Company's definitive proxy statement expected
to be filed within 120 days of the end of the fiscal year ended January
28, 1995.

ITEM 12. Security Ownership of Certain Beneficial Owners and
          Management

      Information with respect to security ownership of certain
beneficial owners and management is incorporated herein by reference to
the Company's definitive proxy statement expected to be filed within 120
days of the end of the fiscal year ended January 28, 1995.

ITEM 13. Certain Relationships and Related Transactions

      Information with respect to certain relationships and related
transactions is incorporated by reference to the Company's definitive
proxy statement to be filed within 120 days of the fiscal year ended
January 28, 1995.



                                 PART IV.

ITEM 14. Exhibits, Financial Statement Schedules, and
          Reports on Form 8-K

(A)   1. & 2. CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES

      The financial statements and schedules listed in the index below
      are filed as part of this annual report.

                                                Reference (Page)
                                                ----------------
                                                          Annual Report
                                           Form 10-K     to Shareholders
                                           ---------     ---------------


1.    CONSOLIDATED FINANCIAL STATEMENTS

Covered by Report of Independent Accountants:

Consolidated Balance Sheets at January 28, 1995
and January 29, 1994                                  ---        24

Consolidated Statements of Income for the
years ended January 28, 1995, January 29, 1994
and January 30, 1993                                  ---        25

Statement of Chanages in Stockholders' Equity         ---        26
        
Statements of Cash Flows                              ---        27

Notes to Consolidated Financial Statements,
except Notes L and M                                             28-34

Report of Independent Accountants                                36

Not Covered by Report of Independent Accountants:

Note L - Subsequent Event                                        34
                                       
Note M - Selected Quarterly Data                                 34


2.    CONSOLIDATED FINANCIAL STATEMENT SCHEDULES:

      All schedules have been omitted because the required information is
not applicable or is not present in amounts sufficient to require
submission of the schedules, or because the information required is
included in the financial statements or notes thereto.


3.    EXHIBITS

3.1   Restated Certificate of Incorporation of the Company, as amended.   *
      Incorporated herein by reference to the Company's Registration
      Statement on Form S-1, (No. 33-13402).

3.2   By-Laws of the Company, as amended (included as Exhibit 3.2 to the  *
      Company's Annual Report on From 10-K dated April 29, 1993, and
      incorporated herein by reference).

10.1  1987 Incentive Stock Option Plan, as amended (included as Exhibit   *
      10.1 to the Company's Annual Report on From 10-K dated April 29,
      1993, and incorporated herein by reference).

10.2  1987 Non-Qualified Stock Option Plan, as amended included as        *
      Exhibit 10.2 to the Company's Annual Report on Form 10-K dated
      April 29, 1993, and incorporated by herein by reference).

10.3  1992 Stock Incentive Plan, as amended (included as Exhibit A to     *
      the Company's definitive proxy statement dated May 10, 1994, and
      incorporated by reference).

10.4  License Agreement between the Company and Levi Strauss & Co.        *
      dated as of April 14, 1992 (included as Exhibit 10.8 to the
      Company's Annual Report on Form 10-K for the year ended January
      30, 1993, and incorporated herein by reference).

10.5  Executive Incentive Plan effective through the fiscal year ended    *
      January 28, 1995 (included as Exhibit 10.8 to the Company's 
      Annual Report on Form 10-K for the year ended January 29, 1994,
      and incorporated herein by reference).

10.6  Credit Agreement among the Company, BayBank Boston, N.A. and State  *
      Street Bank and Trust Company dated as of November 17, 1994
      (included as Exhibit 1 to the Company's Current Report on Form 8-K
      dated November 22, 1994, and incorporated herein by reference).

10.7  Consulting Agreement between the Company and Stanley I. Berger
      dated December 21, 1994.

10.8  Employee Separation Agreement between the Company and Geoffrey
      M. Holczer dated December 27, 1994.  

10.9  Participation Agreement among Designs JV Corp. (the "Designs        *
      Partner"), the Company, LDJV Inc. (the "LOS Partner"), Levi's Only
      Stores, Inc. ("LOS"), Levi Strauss & Co.("LS&CO") and Levi
      Strauss Associates Inc. ("LSAI") dated January 28, 1995 (included
      as Exhibit 10.1 to the Company's Current Report on Form 8-K dated
      April 24, 1995, and incorporated herein by reference).

10.10 Partnership Agreement of The Designs/OLS Partnership (the          *
      "Partnership") between the LOS Partner and the Designs Partner
      dated January 28, 1995 (included as Exhibit 10.2 to the Company's
      Current Report on Form 8-K dated April 24, 1995, and incorporated
      herein by reference).

10.11 Glossary executed by the Designs Partner, the Company, the LOS     *
      Partner, LOS, LS&CO, LSAI and the Partnership dated January 28,
      1995 (included as Exhibit 10.3 to the Company's Current Report on
      Form 8-K dated April 24, 1995, and incorporated herein by
      reference).

10.12 Sublicense Agreement between LOS and the LOS Partner (included     *
      as Exhibit 10.4 to the Company's Current Report on Form 8-K
      dated April 24, 1995, and incorporated herein by reference).

10.13 Sublicense Agreement between the LOS Partner and the Partnership   *
      (included as Exhibit 10.5 to the Company's Current Report on
      Form 8-K dated April 24, 1995, and incorporated herein by
      reference).

10.14 License Agreement between the Company and the Partnership          *
      (included as Exhibit 10.6 to the Company's Current Report on
      Form 8-K dated April 24, 1995, and incorporated herein by
      reference).

10.15 Administrative Services Agreement between the Company and the      *
      Partnership dated January 28, 1995 (included as Exhibit 10.7 to
      the Company's Current Report on Form 8-K dated April 24, 1995,
      and incorporated herein by reference).

10.16 Agreement between the Company and LOS covering the payment to      *
      the Company of a $875,000 fee from LOS (included as Exhibit 10.8
      to the Company's Current Report on Form 8-K dated April 24, 1995,
      and incorporated herein by reference).

10.17 Asset Purchase Agreement between LOS and the Company relating to   *
      the stores located in Minneapolis, Minnesota dated January 28,
      1995 (included as Exhibit 10.9 to the Company's Current Report
      on Form 8-K dated April 24, 1995, and incorporated herein by
      reference).

10.18 Asset Purchase Agreement between LOS and the Company relating to   *
      the store located in Cambridge, Massachusetts dated January 28,
      1995 (included as Exhibit 10.10 to the Company's Current Report
      on Form 8-K dated April 24, 1995, and incorporated herein by
      reference).

11    Statement re: computation of per share earnings

13    Annual Report to Shareholders for the year ended January 28,
      1995.(With the exception of the information incorporated by
      reference included in Items 5, 6, 7 and 8, the 1995 Annual Report
      to Shareholders is not deemed filed as part of this report).

21    Subsidiaries of the Registrant.

23    Consent of Coopers & Lybrand, L.L.P. dated April 28, 1995.

27    Financial Data Schedules

*     Previously filed with the Commission.

(B)   REPORTS ON FORM 8-K:

(i)   The Company reported under Item 5 on Form 8-K dated November 22, 1994,
      its decision to close up to five additional "Designs" stores during
      the fiscal year ended January 28, 1995, in connection with the
      Company's ongoing review of the performance of its "Designs" stores.

(ii)  The Company reported under Item 5 on Form 8-K dated December 7, 1994,
      the resignation of Geoffrey M. Holczer, Senior Vice President,
      Treasurer and Chief Financial Officer of the Company.

(iii) The Company reported under Item 5 on Form 8-K dated January 27, 1995,
      that subsidiaries of the Company and Levi Strauss & Co. had entered
      into a joint venture agreement to operate 35 to 50 "Original Levi's(R)
      Stores" and "Levi's(R) Outlets" stores selling Levi's(R) brand jeans
      and jeans-related products. Following the formation of the joint
      venture the Company's "Original Levi's(R) Store''located in
      Minneapolis, MN and its "Dockers(R) Shop" located in Minneapolis, MN
      and Cambridge, MA were sold to Levi's(R) Only Stores, Inc., a
      subsidiary of Levi Strauss & Co.

(iv)  The Company reported under Item 5 on From 8-K dated April 24, 1995,
      that, as previously announced, that subsidiaries of Levi Strauss & Co.
      and the Company entered into agreements, dated January 28, 1995
      establishing a joint venture to operate up to 35 to 50 "Original
      Levi's(R) Stores" and "Levi's(R) Outlets." Accompanying this report
      as exhibits 10.1 through 10.8 are certain agreements related to the
      formation of the joint venture.



                                    SIGNATURES

        Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Company has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                        DESIGNS, INC.
April 26, 1995

                                        By: /s/ Joel H. Reichman
                                            ---------------------
                                        Joel H. Reichman
                                        President and Chief Executive Officer


        Pursuant to the requirements of the Securities and Exchange Act of
1934, this report has been signed below by the following persons on behalf
of the Company in the capacities indicated, on April 26, 1995.


      Signatures

/s/ Joel H. Reichman               President and Chief Executive Officer
- -----------------------            and Director (Principal Executive Officer)
Joel H. Reichman


/s/ Carolyn R. Faulkner            Vice President and Controller
- -----------------------            (Principal Financial and Accounting
Carolyn R. Faulkner                 Officer)
                                  

/s/ Stanley I. Berger              Chairman of the Board and Director
- -----------------------
Stanley I. Berger


/s/ James G. Groninger             Director
- -----------------------
James G. Groninger


/s/ Melvin Shapiro                 Director
- ----------------------
Melvin Shapiro

                                   Director
- ----------------------
Bernard M. Manuel


/s/ Peter L. Thigpen               Director
- ----------------------
Peter L. Thigpen






Exhibit 11.    Statement Re: Computation of Per Share Earnings


                                   Fiscal Year Ended
                             January 28,  January 29,  January 30,
                             1995           1994         1993
                             -----          ----         ----

                             (In thousands, except per share data)

Income before
accounting change                $16,903     $5,669       $12,320

Cumulative effect on prior
years of change in accounting
for income taxes                                 79

Net Income                       $16,903     $5,748       $12,320
                                 =======     ======       =======

Weighted average
shares outstanding
during the period                 15,914     15,916        14,354

Common equivalent
shares                                 *          *           312
Number of shares for
purposes of calculating
net income per common
and common equivalent
share                             15,914     15,916        14,666
                                  ======     ======

Incremental shares to
reflect full dilution                n/a        n/a           175
Total shares for purposes
of calculating fully diluted
net income per share                 N/A        N/A        14,841
                                                           ======

Net income per common share
before accounting change           $1.06      $0.36         $0.84

Cumulative effect on prior years
of change in accounting for
income taxes per common and
common equivalent share (1)                     N/M

Net income per common and
common equivalent share            $1.06      $0.36         $0.84
                                   =====      =====         =====
Fully diluted net income
per share                                                   $0.83
                                                            =====

*  Less than 3% dilutive

(1) The Company adopted Statement of Financial Accounting Standards No. 109
      "Accounting for Income Taxes" during the first quarter of fiscal 1994.



Exhibit 21.  Subsidiaries of the Registrant


Designs Securities Corporation
(a Massachusetts securities corporation)

Designs JV Corp.
(a Delaware corporation)

Designs Acquisition Corp.
(a Delaware corporation)




Exhibit 23


                  CONSENT OF INDEPENDENT ACCOUNTANTS


           We consent to the incorporation by reference in the
      registration statements of Designs, Inc. on Forms S-8 (Reg. Nos.
      33-22957, 33-32690, 33-32687 and 33-52892) of our report dated
      February 24, 1995, on our audits of the consolidated financial
      statements of Designs, Inc. as of January 28, 1995 and January
      29, 1994 and for the three years in the period ended January
      28, 1995, which report is incorporated by reference in this
      Annual Report on Form 10-K.



      Boston, Massachusetts
      April 28, 1995                      COOPERS & LYBRAND, L.L.P.







                                                          9/19/94








                             CONSULTING AGREEMENT
                             --------------------



                                    between


                                 Designs, Inc.

                                      and

                               Stanley I. Berger




                               December 21, 1994

                              CONSULTING AGREEMENT
                              --------------------

     THIS CONSULTING AGREEMENT made as of this 21st day of December, 1994 by and
between Designs, Inc., a Delaware corporation (the "Company"), and Stanley I.
Berger of Chestnut Hill, Massachusetts (the "Consultant").

                                  WITNESSETH:

     WHEREAS, the Consultant has heretofore been employed as a senior executive
officer of the Company for more than seventeen years;
     WHEREAS, the Company wishes to retain the Consultant to perform consulting
services with respect to the Company's merchandising and merchandising policies
for its business; and
     WHEREAS, the Consultant is willing to perform such services for the
consideration and on the terms set forth in this Agreement.
     NOW, THEREFORE, in consideration of the premises and the mutual promises
hereinafter set forth, the Company and the Consultant hereby agree as follows:
     1.   Scope of Services.  The Consultant shall provide consulting services
to the Company with respect to its business (the "Work").  In performing the
Work, the Consultant shall report to, and act under the direction of, the
President of the Company or such other person(s) as the Company may designate.
     2.   Performance of Services.  During the term of this Agreement, the
Consultant shall devote an average of at least 4 days per week to the Work.  The
Consultant shall use his best efforts in performing the Work.
     3.   Term.  The term of this Agreement shall commence on the date hereof
and shall expire at the close of business on December 20, 1997, unless earlier
terminated as hereinafter set forth.
     4.   Compensation.
          (a)  In full consideration for the Consultant's Work hereunder, the
Company shall pay him at the rate of $250,000 per annum, payable monthly on the
first day of each calendar month in arrears.  If this Agreement shall terminate
because of the death or disability of the Consultant, the Company shall continue
to make such payments to the Consultant, or if he should die, to his wife, Mrs.
Sandra Berger (or if she should predecease him, to his estate), for the
remainder of the term of this Agreement.
          (b)  During the term of this Agreement and thereafter, the Consultant
and his wife, Mrs. Sandra Berger, shall be entitled to participate in the health
plan maintained by the Company for its employees, as it may from time to time be
in effect, or a comparable plan or arrangement provided by the Company to the
extent health coverage for the Consultant and Mrs. Sandra Berger is not provided
by Medicare or another government program.  Any premiums for such plan or
arrangement shall be paid by the Company.  During the term of this Agreement,
the Consultant shall be entitled to other benefits only to the extent the
Company's Board of Directors or the Compensation Committee of such Board of
Directors shall separately authorize such benefits (except that the Consultant
shall still be entitled to any compensation or benefits due to an outside
director of the Company for so long as he shall serve in such capacity).
          (c)  The Company shall reimburse the Consultant for all expenses
reasonably incurred by him in the course of his consulting hereunder and in
accordance with the policies of the Company from time to time in effect.
          (d)  During the term of this Agreement, the Company shall make
available to the Consultant for use in connection with his work hereunder one
late model automobile comparable to the last automobile provided to him by the
Company while he was an officer of the Company and shall reimburse the
Consultant for reasonable gasoline, repair and other expenses of operation of
such automobile.  Promptly after December 20, 1997, the Company shall transfer
title to such automobile to the Consultant.
     5.   Non-Competition and Protection of Proprietary Information.  In
recognition of the fact that as a senior consultant of the Company, the
Consultant will possess confidential information concerning the Company, its
subsidiaries and joint ventures and the Company's suppliers and will possess
trade secrets and other proprietary information which are vital to the
competitive position and success of the Company, the Consultant agrees that:
          (a)  During the term of the Consultant's consulting hereunder and for
a period of two (2) years thereafter, the Consultant shall not, directly or
indirectly, participate as stockholder, partner, principal, owner, manager,
consultant, director, officer, agent, representative or employee in any
business, firm, corporation or other entity which directly or indirectly
competes in the retail apparel business with the Company or any subsidiary or
joint venture of the Company in the eastern United States.  In the event that
this provision is determined by a court of competent jurisdiction to be
unenforceable by reason of its extending for too great a period of time or over
too large a geographic area or over too broad a range of activities, it shall be
interpreted to extend only over the maximum period of time, geographic area and
range of activities as to which it may be enforceable.  Notwithstanding the
foregoing, the Consultant may own an equity interest in any corporation so long
as such corporation's securities are traded on a registered securities exchange
or in the "over-the-counter" market and such equity interest therein does not
exceed 5% of the total equity of such corporation.
          (b)  The Consultant shall hold confidential all of the trade secrets
and other proprietary information of the Company, or any of its subsidiaries or
joint ventures or the Company's suppliers, and shall not, during or after the
termination of his employment hereunder, use any of such trade secrets and other
proprietary information or any part thereof, for any purpose other than those of
the Company, its subsidiaries or joint ventures or disclose any such trade
secret or proprietary information to any person, firm, corporation or other
entity, whether or not in competition with the Company or any subsidiary or
joint venture of the Company, for any reason or purpose whatsoever.  The
foregoing restrictions shall not apply to any information which the Consultant
is required to disclose by law or by order of court or which the Consultant can
demonstrate (a) is or becomes generally available to or otherwise enters the
public domain other than by breach by the Consultant of his agreements herein or
by action of a member of his family or (b) is received by the Consultant from
any person or entity other than a member of his family, which person or entity
has no obligation to maintain such information in confidence.
     6.   Termination.
          (a)  This Agreement shall terminate automatically at any time during
its term upon the death of the Consultant.  In addition, this Agreement may be
terminated by the Company upon written notice to the Consultant on account of
disability of the Consultant, or for cause, each as defined below.
               (i)  For purposes of this Section 6(a), "disability" shall mean
     the inability of the Consultant to perform his duties hereunder for a
     period of six (6) consecutive months due to the incapacity, by reason of
     health or otherwise, of the Consultant.
               (ii)  For purposes of this Section 6(a), "cause" shall mean any
     conduct by the Consultant which involves (A) any dishonesty, moral
     turpitude, embezzlement, fraud or criminal misconduct, it being expressly
     agreed and understood that no conviction of the Consultant for such conduct
     shall be required for such conduct to constitute "cause" hereunder; (B) any
     material violation of the written policies of the Company; (C) any material
     non-performance of duties; (D) any breach of any term or condition of this
     Agreement; or (E) any action which is purposely disloyal and detrimental to
     the Company.
          (b)  This Agreement may be terminated by the Consultant upon fourteen
(14) days prior written notice to the Company if the Company shall fail without
appropriate justification hereunder to make two consecutive payments required
under Section 4 hereof or commits any other material breach of this Agreement
unless the Company cures such nonpayment or breach within ten (10) days of
receipt of written notice thereof from the Consultant.  Upon any such
termination for nonpayment or breach by the Company, as the Consultant's sole
remedy, all remaining amounts otherwise payable under Section 4(a) hereof
(whether or not otherwise due and payable at the time of such termination) shall
immediately be due and payable, and the Consultant shall be entitled to interest
thereon at the rate of eight (8%) per annum until such amount shall be paid to
him.
          (c)  This Agreement may be terminated by the Consultant upon sixty
(60) days' prior written notice to the Company if the Consultant determines
that, due to personal circumstances, he is unwilling or unable to continue to
perform his obligations hereunder.  In such event, Sections 1, 2 and 4 hereof
shall cease to be of any force or effect, but the remainder of this Agreement
shall survive such termination.
          (d)  In the event of a breach of this Agreement, the non-breaching
party shall be paid by the breaching party its or his reasonable attorneys' fees
incurred in enforcement of the Agreement.
     7.   Miscellaneous Provisions.
          (a)  Nothing in this Agreement shall require the Company to remain in
the apparel retail business for any period of time, or, except as specifically
provided in this Agreement, restrict the Company in any way in the management of
its business or any part thereof.
          (b)  The Consultant acknowledges that money damages alone will not
adequately compensate the Company for breach of any of his obligations under
Section 5 hereof and, therefore, agrees that in the event of the breach or a
threatened breach of any such obligation, in addition to all other remedies
available to the Company, at law, in equity or otherwise, the Company shall be
entitled to injunctive relief compelling specific performance of, or other
compliance with, the terms of such Section.
          (c)  The covenants and agreements of the Consultant in Section 5
hereof shall survive the expiration or earlier termination of this Agreement.
          (d)  In furnishing services pursuant to this Agreement, the Consultant
shall at all times act as an independent contractor.  This Agreement shall not
constitute the Consultant an agent or legal representative of the Company for
any purpose whatsoever and creates no relationship of employment, principal and
agent, partnership or joint venturers.  The Consultant shall have no authority
to bind the Company or to create any express or implied obligation for the
Company, and shall not hold himself out as having such authority.  The
Consultant shall have full responsibility for payment of, and shall pay, all
compensation, social security, unemployment, withholding and other taxes and
charges for himself as and when the same become due and payable, and the Company
shall have no obligation to pay or make available any employee benefit to the
Consultant other than the health benefits described in Section 4(b) of this
Agreement and the provision of an automobile described in Section 4(d) of this
Agreement and other than any compensation or benefits that may be due to him as
an outside director.
          (e)  This Agreement and the rights and obligations of the Consultant
hereunder are personal and shall not be assigned by him without the prior
written consent of the Company, which consent may be withheld for any reason.
          (f)  This Agreement may be amended, modified or supplemented only by a
written instrument executed by the parties hereto.
          (g)  No waiver of any provision of this Agreement or consent to any
departure from the terms hereof shall be effective unless the same shall be in
writing and signed by the party waiving or consenting thereto.  No failure on
the part of any party to exercise, or delay in exercising, any right or remedy
hereunder shall operate as a waiver thereof, nor shall any single or partial
exercise of any such right or remedy by such party preclude any other or further
exercise thereof or the exercise of any other right or remedy.  The waiver by
any party hereto of a breach of any provision of this Agreement shall not
operate as a waiver of any subsequent breach.  All rights and remedies hereunder
are cumulative and are in addition to and not exclusive of any other rights and
remedies provided by law.
          (h)  All notices, requests, demands and other communications which are
required or may be given under this Agreement shall be in writing and shall be
deemed to have been duly given when delivered personally or sent by registered
or certified mail, return receipt requested, postage prepaid               (i)
     if to the Consultant, to

                    Stanley I. Berger
                    100 Essex Road
                    Chestnut Hill, Massachusetts 02167

     (ii) if to the Company, to

                    Designs, Inc.
                    1244 Boylston Street
                    Chestnut Hill, Massachusetts 02167
                    Attention:  Chief Executive Officer

or to such other address as the Consultant or the Company shall have specified
by such notice in writing to the other.
          (i)  This Agreement constitutes the entire agreement between the
parties hereto with respect to the subject matter hereof and supersedes all
prior agreements and understandings, whether written or oral, between the
parties concerning such subject matter.
          (j)  This Agreement shall inure to the benefit of, and be binding
upon, the Consultant and his heirs, legal representatives, successors and
permitted assigns and the Company and its successors and permitted assigns,
including, without limitation, any corporation with which the Company may merge
or consolidate pursuant to a transaction in which the Company is not the
surviving corporation.
          (k)  This Agreement shall be governed by, and construed and enforced
in accordance with, the substantive laws of The Commonwealth of Massachusetts,
without regard to its principles of conflicts of laws.
     IN WITNESS WHEREOF, the Company and the Consultant have executed this
Consulting Agreement as of the date first above written.


ATTEST:                            DESIGNS, INC.



/s/ Scott N. Semel                 By: /s/ Joel H. Reichman
                                      Its President

WITNESS:


/s/ Scott N. Semel                 /s/ Stanley I. Berger



                       EMPLOYEE SEPARATION AGREEMENT
                       -----------------------------

     THIS AGREEMENT made as of this 27th day of December, 1994 by and between
Designs, Inc., a Delaware corporation having a usual place of business in
Chestnut Hill, Massachusetts ("Designs"), and Geoffrey M. Holczer ("Holczer") of
Newton, Massachusetts.

                      W I T N E S S E T H   T H A T:
                      - - - - - - - - - -   - - - -

     WHEREAS, Designs has employed Holczer most recently as Senior Vice
President Finance and Treasurer; and
     WHEREAS, Designs and Holczer desire to set forth the terms of the
termination of Holczer's employment at Designs and his employee separation
package;
     NOW, THEREFORE, in consideration of the premises and the covenants and
agreements set forth herein, Designs and Holczer hereby agree as follows:
     1.   Holczer hereby resigns as Senior Vice President-Finance, Treasurer and
an employee of Designs, effective December 6, 1994.  At the request of Designs,
Holczer will execute and deliver to Designs a separate instrument embodying such
resignation.  Holczer shall not hereafter be considered an employee of Designs,
and, except as specifically set forth herein, he shall not be required to
perform any services for Designs.  As used in this Agreement, the term
"termination date" means December 6, 1994, the date on which Holczer's
employment by Designs terminated.
     2.   (a)  Provided Holczer has executed and delivered this Agreement and
has not revoked it in accordance with Section 26 hereof, commencing on the date
seven days after the end of the revocation period (as hereinafter defined) and
continuing for a period (hereinafter referred to as the "salary continuation
period") of six months, Holczer shall be paid his full base salary less
applicable deductions for taxes and any continued benefit plans.  Except as
expressly set forth in this Agreement, he shall not be entitled to continue to
participate in any welfare or benefit plan maintained by Designs.  All payments
during the salary continuation period shall be made at or about the time of
Designs' bi-monthly pay cycle.
          (b)  Holczer agrees that he will promptly notify Designs when he
anticipates commencing full-time employment and shall provide Designs with the
date on which such employment will commence and the name of his employer and
description of his duties with the detail described above.  Holczer shall also
promptly notify Designs when he anticipates commencing any employment which he
believes does not constitute full-time employment.
          (c)  The term "full-time employment" means employment (as that term is
defined by common law and the regulations of the Internal Revenue Service) for a
wage or salary on a substantially full-time basis.  Without limiting the
generality of the foregoing, full-time employment shall specifically include any
self-employment, whether as a consultant or otherwise, or any employment in
which Holczer will accrue any retirement benefits (whether or not vested),
medical coverage or other health or welfare benefits.
     3.    Provided Holczer has executed and delivered this Agreement and has
not revoked it in accordance with Section 26 hereof, Holczer shall be paid a
bonus for fiscal year 1995 in an amount calculated in accordance with Designs'
Executive Incentive Plan in three equal monthly installments commencing one
month after the end of the salary continuation period (the "bonus period").
     4.   On the fourteenth (14th) day following the execution and delivery of
this Agreement, provided Holczer has not theretofore revoked this Agreement in
accordance with Section 26 hereof, Designs shall transfer title to Holczer of
the Cadillac automobile owned by Designs which he now drives.
     5.   (a)  Holczer shall be paid in full for his sick time and vacation time
accrued through the termination date.  He will not accrue further sick time or
vacation time after his termination date.  Consequently, he will not accrue sick
time or vacation time during the salary continuation period.
          (b)  Provided Holczer has executed and delivered this Agreement and
has not revoked it in accordance with Section 26 hereof, Designs shall continue
Holczer's health insurance coverage under Designs' standard group plans for the
duration of the salary continuation period plus the three month bonus period.
          (c)  Holczer acknowledges that his rights under the Consolidated
Omnibus Budget Reconciliation Act ("COBRA") become effective as of the end of
his salary continuation plus bonus period and entitle him to participate in
Designs' group health insurance plan (at his own expense) under the terms of
COBRA.
         (d)  All options which have heretofore been granted to Holczer
under Designs' 1987 Incentive Stock Option Plan, 1987 Non-Qualified Stock Option
Plan, and 1992 Stock Incentive Plan shall be exercisable in accordance with
their terms for thirty (30) days after the termination date.
     6.   In order to assist Holczer in finding employment, for a period of six
months following the end of the revocation period, provided Holczer has executed
and delivered this Agreement and has not revoked it in accordance with Section
26 hereof, Designs shall provide to Holczer, and pay the reasonable cost of, (1)
the service of an outplacement organization of Holczer's choice but reasonably
satisfactory to Designs, and of (2) reasonable and documented transition
expenses in finding employment, such outplacement and transition costs together
not to exceed $7500 in total.  Designs shall furnish to any potential employer
only confirmation of dates of employment and position in accordance with its
normal policy.  Holczer and Designs agree that unless otherwise required by law
or an order of a court or governmental agency, public statements concerning the
reasons for Holczer's termination of employment at Designs will be limited to
the language agreed on or otherwise set by management on the termination date.
     7.   Designs further agrees to pay the reasonable cost of psychological or
workplace behavior counseling by a professional counselor of Holczer's choice
for a period of six months following the end of the revocation period, provided
Holczer has executed and delivered this Agreement and has not revoked it in
accordance with Section 26 hereof.
     8.   Except as provided above, all other benefits heretofore provided by
Designs to Holczer have terminated as of the termination date.  Holczer
specifically acknowledges that the salary payments during the six month salary
continuation period, bonus payments, stock options and other benefits described
herein are in lieu of all other benefits and payments which otherwise may have
been payable to him as a result of his termination under benefit plans or
policies of Designs, including, without limitation, additional salary
continuation pay, stock options, bonus payments, separation pay, commission and
automobile insurance, fuel and repair costs, and he hereby waives any rights he
may have in or to any such other benefits or payments, it being the intention of
the parties hereto to convert and merge all such rights into this Agreement.
     9.   After the termination date, Holczer shall cease any and all
communication and contact, oral or written, direct or indirect, with Designs,
its affiliates or any of their respective past, present or future officers,
directors and employees, subject to the following three exceptions: (i)
communications with the Vice President of Human Resources of Designs concerning
matters of employment, (ii) communications with the General Counsel of Designs
as to questions concerning this Agreement or other legal matters, and (iii)
communications necessitated by Holczer's assistance in the transfer of his
responsibilities to others within Designs as set forth in Section 10.
Notwithstanding the above provisions of q 9, if an employee of Designs initiates
contact with Holczer, Holczer may communicate with that employee, except that
Holczer may not with that employee engage in any communications about Designs,
its affiliates, officers, directors and employees, about his employment with
Designs, and about the circumstances of his departure from Designs.  All such
communications initiated by Designs' employees must comply with the other
requirements of this Agreement, including, particularly, paragraphs 11, 12 and
15.  Holczer further agrees that on and after the termination date, he will have
no contact, oral or written, direct or indirect, with Designs stockholders,
analysts and investment banks and advisors and their representatives, and news
media concerning Designs.  Holczer further agrees that after the termination
date he shall  not enter the premises or property of Designs or any of its
affiliates, subsidiaries or related companies for any purpose at any time unless
he is specifically requested to do so by the Chief Executive Officer, the Vice
President of Human Resources or the General Counsel of Designs.
     10.  For a period of sixty days from and after the date hereof, Holczer
shall make himself available at reasonable times to assist in the transition of
his former workload to other employees, to answer any questions regarding
matters previously assigned to him by Designs and otherwise to assist Designs in
transferring his responsibilities to others within Designs.
     11.  Holczer shall not, directly or indirectly, solicit, participate in or
bring any legal claim, action or proceeding against Designs, whether by himself
or by any person, agency, organization or entity, and shall not voluntarily
become involved or participate or cooperate in, publicly or privately, any legal
claim, action or proceeding against Designs except as required to do so by
properly issued subpoena and then only after giving Designs a reasonable
opportunity to review such subpoena and oppose the giving of such testimony.
     12.  Holczer understands that as an officer and senior employee of Designs
he has had access to confidential and proprietary information concerning Designs
and its affiliates.  Holczer agrees that he will not disclose or use any such
confidential or proprietary information, whether for his benefit or for the
benefit of another, and that, without limiting the generality of the foregoing,
unless he has specific prior written authorization from Designs, he will not
disclose any such confidential or proprietary information to any person, firm,
corporation or other entity, whether or not in competition with Designs or any
of its affiliates, for any reason or purpose whatsoever.
          Holczer agrees that the fact and existence of this Agreement and
amounts paid hereunder shall not be disclosed by Holczer to any person,
corporation, organization, agency or other entity, except for his wife, his
attorney, his tax advisor and to such government authorities as required by law.
     13.  Holczer agrees that all discoveries, inventions, ideas, concepts,
know-how, developments and improvements (whether or not patentable or subject to
copyright protection) that were written, made, conceived, developed or reduced
to practice by him, whether alone or jointly with others, in the course of,
relating to or arising out of any of his work for Designs (hereinafter
collectively referred to as the "Developments") shall be the sole property of
Designs.  Holczer further agrees that the originals and all copies of all
notebooks, disks, tapes, computer programs, reports, proposals, notes and other
documents and materials evidencing, incorporating, constituting, representing or
recording any Development or Confidential Information or of any other
information, software or materials furnished to Holczer by Designs, however and
whenever produced (whether by Holczer or others), shall be the sole property of
Designs.  Holczer agrees to provide all reasonable assistance to Designs in
perfecting and maintaining its rights in the Developments.  Holczer agrees to,
and hereby does, assign to Designs all of his right, title and interest
throughout the world in and to all Developments and to anything tangible which
evidences, incorporates, constitutes, represents or records any Development.
     14.  Holczer confirms and agrees that he has returned to Designs and
forever ceased to use all originals and all copies of all notebooks, disks,
tapes, computer programs, software, reports, proposals, notes, documents and
other materials which contain any confidential or proprietary information of
Designs or its vendors or customers or which otherwise are the property of
Designs.  Holczer further confirms and agrees that he has returned to Designs
and forever ceased to use his office keys, key cards, printed cards, corporate
credit cards and other property which had been in his possession and was owned
by Designs or its vendors or customers other than the automobile described
above.
     15.  Holczer hereby agrees not to criticize, disparage or otherwise comment
negatively about, orally or in writing, directly or indirectly, Designs, its
affiliates or any of their respective past, present or future officers,
directors, employees, agents, businesses, suppliers or service providers,
products or services.  He agrees to use his best efforts to ensure that none of
the members of his family so criticize or disparage any of such persons or
entities.  Holczer further agrees that he shall be publicly and privately
cooperative and supportive of Designs in regard to its personnel, corporate
practices and policies and other matters.
     16.  Holczer, for himself, his heirs, legal representatives, successors and
assigns, does hereby waive, remise, release and forever discharge Designs, its
past, present, and future directors, officers, stockholders in their capacity as
stockholders, employees, affiliates, agents and attorneys and their respective
heirs, legal representatives, successors and assigns, of and from any and all
claims, debts, demands, actions, causes of action, suits, dues, sum and sums of
money, accounts, reckonings, bonds, specialties, covenants, contracts,
controversies, agreements, promises, doings, omissions, variances, damages,
executions, liabilities and obligations (hereinafter collectively referred to as
"Claims") of every kind and nature whatsoever, at law, in equity or otherwise,
which he has, or ever had, or which he can, shall or may have, for, upon or by
reason of any matter, cause or thing whatsoever, whether known or unknown, from
the beginning of the world to and including the date hereof, including, without
limitation, all Claims which arise out of or in connection with Holczer's
employment or the termination of his employment with Designs and all Claims
under the common law and the federal Age Discrimination in Employment Act or the
Fair Labor Standards Act, but excluding all Claims based on a breach of this
Agreement.
     17.  Holczer acknowledges that he may hereafter discover facts in addition
to or different from those which he now knows or believes to be true with
respect to the subject matter of this Agreement, that it is his intention hereby
fully, finally and forever to waive and release all matters released in Section
16 hereof (the "released matters") and that, in furtherance of such intention,
the release given herein shall be and remain in effect notwithstanding the
discovery or existence of any such additional or different facts.
     18.  Holczer warrants and represents to Designs that he has not heretofore
assigned, transferred or purported to assign or transfer, and shall not
hereafter assign or transfer or purport to assign or transfer, to any person or
entity any released matter.  Holczer shall indemnify and hold harmless Designs
from and against all claims, suits, actions, causes of action, liabilities,
obligations, losses, costs and expenses (including, without limitation,
attorneys' fees whether or not litigation be commenced) based on, resulting
from, in connection with, or arising out of, any such assignment or transfer or
purported assignment or transfer.
     19.  In the event Holczer shall breach this Agreement, in addition to all
other rights and remedies available to Designs and notwithstanding any other
provision of this Agreement to the contrary, Designs shall have no further
obligations to make payments or provide benefits to Holczer hereunder.
Notwithstanding any other provision of this Agreement to the contrary, if it
shall be alleged that Holczer has breached any provision of this Agreement,
Designs may suspend salary continuation payments pending its determination of
whether a breach has occurred.
     20.  Holczer agrees that he shall not bring any action or proceeding
against Designs arising out of or relating to the termination of his employment
with Designs.  If Holczer should bring any action arising out of the subject
matter of this Agreement and Designs shall prevail concerning any or all of the
issues so presented, Holczer shall pay to Designs all of its costs and expenses
of the defense of such issue(s).  If at any time Holczer shall bring an action
or proceeding to challenge the validity of this Agreement or any of its
provisions, he shall first repay to Designs all payments, considerations and
benefits provided by Designs to which Holczer would not be entitled absent this
Agreement.
     21.  Neither this Agreement nor any provision or part hereof shall
constitute, or be construed as, an admission of liability or wrongdoing by
either party hereto.
     22.  This Agreement shall be binding upon, and inure to the benefit of, the
parties hereto and their respective heirs, legal representatives, successors and
assigns, and shall inure to the benefit of all past, present and future
directors, officers, stockholders in their capacity as stockholders, employees,
affiliates, agents and attorneys and their respective heirs, legal
representatives, successors and assigns.
     23.  This Agreement constitutes the entire agreement between the parties
concerning the subject matter hereof and supersedes all prior agreements and
understandings, oral or written, between them concerning such subject matter.
     24.  This Agreement shall be governed by, and construed and enforced in
accordance with, the substantive laws of the Commonwealth of Massachusetts
without regard to its principles of conflicts of laws.
     25.  This Agreement may be executed in one or more counter-parts, each of
which when so executed shall be deemed to be an original and all of which
together shall constitute one and the same agreement.
     26.  Holczer further states that he has carefully read this Agreement, that
he knows and understands the contents hereof and that he is executing this
Agreement as his own free act and deed and knowingly and voluntarily waives his
rights and claims as described above.  In signing this Agreement, Holczer
acknowledges that he has not relied on any statements or explanations made by
Designs.  Holczer further represents and agrees that he has been advised by
Designs to consult with an attorney prior to executing this Agreement, that he
has been given a reasonable and adequate amount of time to consult with an
attorney if he so desires, and that he fully understands the terms, conditions,
and final and binding effect of this Agreement and the release contained herein
to be a full and final release of all claims with final and binding effect.
Holczer acknowledges that he has been given a period of at least twenty-one days
within which to consider this Agreement prior to his execution hereof.
Furthermore, Designs and Holczer agree that Holczer shall have the right to
revoke this Agreement by written notice to Designs within the seven-day period
after he executes it (the "revocation period"), and that this Agreement shall
not become effective or enforceable until such seven-day revocation period has
expired.  In the event this Agreement is revoked by Holczer in accordance with
the provisions of this Section 26, notwithstanding the immediately preceding
sentence, Holczer shall return to Designs all payments, considerations and
benefits provided by Designs to which Holczer would not be entitled absent this
Agreement.

     IN WITNESS WHEREOF, Designs and Holczer have set their hands and seals on
the date first above written.

ATTEST:                            DESIGNS, INC.


/s/ Scott N. Semel                 By /s/ Joel H. Reichman
                      [Seal]
- ----------------------                ---------------------------
                                      Its President   thereunto
                                      duly authorized

WITNESS:


/s/ Jerome N. Weinstein            /s/ Geoffrey M. Holczer
                      [Seal]
- ----------------------             ----------------------------
                                   Geoffrey M. Holczer




 

5 This Schedule contains summary financial information extracted from the Consolidated Balance Sheets of Designs, Inc. as of January 28, 1995 and January 29, 1994 and Consolidated Statements of Income for the fiscal years ending January 28, 1995, January 29, 1994 and January 30, 1993 and is qualified in its entirety by reference to such financial statements. 1000 YEAR JAN-28-1995 JAN-30-1994 JAN-28-1995 22,424 0 4,223 0 52,649 82,088 49,456 22,953 127,295 26,844 0 157 0 0 95,545 127,295 265,910 265,910 181,784 181,784 56,595 0 609 28,399 11,496 16,903 0 0 0 16,903 1.06 0