PRELIMINARY COPY


                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Filed by the Registrant | |

Filed by a party other than the Registrant |X|

Check the appropriate box:
|X| Preliminary proxy statement      |_| Confidential, for Use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
|_| Definitive proxy statement
|_| Definitive additional materials
|_| Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                                  DESIGNS, INC.
                              --------------------
                (Name of Registrant as Specified in Its Charter)

                            JEWELCOR MANAGEMENT, INC.
                            -------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
      |X|  No fee required.
      |_| Fee  computed on table below per Exchange  Act Rules  14a-6(i)(1)  and
          0-11.

      (1) Title of each class of securities to which transaction applies:

      (2) Aggregate number of securities to which transaction applies:

      (3) Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange Act Rule 0-11:

      (4) Proposed maximum aggregate value of transaction:

      (5) Total fee paid:

      |_|  Fee paid previously with preliminary materials.

      |_|  Check box if any part of the fee is offset as  provided  by  Exchange
           Act Rule  0-11(a)(2) and identify the filing for which the offsetting
           fee was paid previously. Identify the previous filing by registration
           statement number, or the form or schedule and the date of its filing.

      (1)  Amount Previously Paid:

      (2)  Form, Schedule or Registration Statement No.:

      (3)  Filing Party:

      (4)  Date Filed:
                         ANNUAL MEETING OF STOCKHOLDERS
                                OF DESIGNS, INC.
                        TO BE HELD ON SEPTEMBER 13, 1999


                               PROXY STATEMENT OF
                            JEWELCOR MANAGEMENT, INC.
                   IN OPPOSITION TO THE BOARD OF DIRECTORS OF
                                  DESIGNS, INC.
              AND IN SUPPORT OF PROPOSAL TO TERMINATE "POISON PILL"



TO ALL STOCKHOLDERS OF DESIGNS, INC.:

         This Proxy  Statement and the  accompanying  WHITE PROXY CARD are being
furnished by Jewelcor  Management,  Inc., a Nevada corporation  ("JMI"),  to the
stockholders  of Designs,  Inc.,  a Delaware  corporation  (the  "Company"),  in
connection  with the  solicitation  of  proxies  to be used at the  1999  annual
meeting of the stockholders of the Company and any adjournments or postponements
thereof (the "Annual  Meeting").  JMI understands that the Company plans to hold
the Annual Meeting on September 13, 1999 at 1:00 P.M.  eastern  standard time at
________________________________________________________.

         JMI is  soliciting  your proxy (i) to elect  Seymour  Holtzman,  Joseph
Pennacchio, John J. Schultz, Peter R. McMullin, Robert L. Patron and Jeremiah P.
Murphy, Jr. (the "JMI Nominees") to the Board of Directors of the Company at the
Annual  Meeting and (ii) to adopt  JMI's  proposal to  terminate  the  Company's
Shareholder Rights Agreement, commonly known as a "Poison Pill," dated as of May
1, 1995,  and all  amendments  thereto (the "Poison  Pill").  JMI is proposing a
slate of nominees for the Board of Directors  because it believes a new Board is
needed to seek to reverse  the  Company's  decline  and  pursue  ways to enhance
shareholder  value. It believes  termination of the Company's  Poison Pill is in
the best interest of  shareholders  because,  among other  things,  it is widely
perceived that  institutional  investors view a poison pill as having a negative
effect on the price of stock. Each director of the Company will be elected for a
term of one (1) year  expiring  at the 2000  annual  meeting,  each until  their
successors are duly elected and qualified.

         JMI understands that the Company has fixed August 5, 1999 as the record
date (the  "Record  Date") for the  determination  of  stockholders  entitled to
notice of, and to vote at, the Annual Meeting.  Because this Proxy Statement has
been prepared in  preliminary  form prior to the Record Date,  JMI does not know
the number of shares of Common  Stock that will be  outstanding  and entitled to
vote on the  matters  described  herein on the  Record  Date.




According  to the  Company's  Quarterly  Report on Form  10-Q for the  quarterly
period  ended  May  1,  1999  there  were  15,930,000  shares  of  Common  Stock
outstanding.


            YOUR VOTE IS IMPORTANT - VOTE FOR EACH OF JMI's PROPOSALS

         Carefully  review this Proxy  Statement  and the  enclosed  WHITE PROXY
CARD. No matter how many or how few shares of Common Stock you own, YOUR VOTE IS
IMPORTANT.  Please  vote FOR the  election  of the JMI  Nominees to the Board of
Directors and FOR the proposal to terminate the Poison Pill by so indicating and
by signing,  dating and  promptly  mailing the WHITE PROXY CARD in the  enclosed
postage-paid envelope.

         No Proxy Card will be  furnished by JMI until such time as a definitive
form of the Proxy  Statement  has been filed with the  Securities  and  Exchange
Commission.  This Proxy Statement is first being sent or given to holders of the
Company's  Common Stock on or about ______,  1999. This Proxy Statement has been
filed in preliminary  form with the  Securities and Exchange  Commission on July
15, 1999, and such  preliminary form may thereafter be furnished to stockholders
of the Company.


                                 VERY IMPORTANT

         JMI REQUESTS THAT YOU DO NOT VOTE ON OR RETURN TO THE COMPANY ANY PROXY
CARD PROVIDED TO YOU BY THE COMPANY,  EVEN TO VOTE AGAINST THE INCUMBENT MEMBERS
OF THE BOARD OF  DIRECTORS.  RETURNING  ANY PROXY  CARD  PROVIDED  TO YOU BY THE
COMPANY COULD REVOKE THE PROXY CARD THAT YOU SIGN, DATE AND SEND TO JMI.
REMEMBER - ONLY YOUR LATEST DATED PROXY CARD WILL COUNT AT THE MEETING!


                   DO NOT SEND ANY PROXY CARD TO THE COMPANY!


         If you own shares of Common Stock and the stock  certificate is in your
name, please vote FOR the election of the JMI Nominees to the Board of Directors
and FOR the proposal to terminate  the Poison Pill by marking,  signing,  dating
and mailing the WHITE PROXY CARD only.

         If you own shares of Common Stock,  but your stock  certificate is held
for you by a brokerage firm, bank or other  institution,  it is very likely that
the stock  certificate is actually in the name of that brokerage  firm,  bank or
other  institution.  If so,  only that  entity can execute a Proxy Card and vote
your shares of Common Stock.  The  brokerage  firm,  bank, or other  institution
holding  the  shares  of Common  Stock  for you is  required  to  forward  proxy
materials to you and to solicit your  instructions  with respect to the granting
of proxies.  It cannot vote your shares of Common Stock unless it receives  your
instructions.  IF A BROKERAGE FIRM,

                                       2



BANK, OR OTHER  INSTITUTION  IS HOLDING  SHARES OF COMMON STOCK FOR YOU,  PLEASE
INSTRUCT THAT ENTITY TO VOTE SUCH SHARES FOR THE ELECTION OF THE JMI NOMINEES TO
THE BOARD OF  DIRECTORS  AND FOR THE  PROPOSAL TO  TERMINATE  THE POISON PILL BY
SIGNING, DATING AND MAILING TO JMI ON YOUR BEHALF THE WHITE PROXY CARD PROMPTLY.
JMI URGES YOU TO CONFIRM IN WRITING YOUR INSTRUCTIONS TO THE PERSON  RESPONSIBLE
FOR YOUR ACCOUNT AND TO PROVIDE A COPY OF THOSE  INSTRUCTIONS  TO JMI IN CARE OF
D.F.  KING & CO., INC.  ("D.F.KING")  AT THE ADDRESS SET FORTH BELOW SO THAT JMI
WILL BE AWARE OF ALL  INSTRUCTIONS  GIVEN AND CAN  ATTEMPT  TO ENSURE  THAT SUCH
INSTRUCTIONS ARE FOLLOWED.

         Any  stockholder  giving a proxy may revoke it at any time before it is
voted by  attending  the Annual  Meeting  and voting his or her shares of Common
Stock in person,  by giving written notice to the Secretary of the Company at 66
B Street, Needham,  Massachusetts 02194 stating that the proxy has been revoked,
or by delivery of a proxy bearing a later date.

         IF YOU HAVE ALREADY  RETURNED THE PROXY CARD  SUPPLIED BY THE COMPANY'S
BOARD OF DIRECTORS,  YOU HAVE EVERY RIGHT TO CHANGE YOUR VOTE BY SIGNING  DATING
AND RETURNING THE WHITE PROXY CARD.

         If you have any  questions  about  executing  your WHITE  PROXY CARD or
require assistance, please contact:

                              D.F. King & Co., Inc.
                           77 Water Street, 20th Floor
                               New York, NY 10005
                            Toll Free: (800) 290-6424
                 Banks and Brokers call collect: (212) 269-5550


                              INFORMATION ABOUT JMI

         JMI is a major stockholder of the Company which, as of the date of this
Proxy  Statement,  is the beneficial  owner of 1,570,200 shares of the Company's
Common Stock (or approximately  9.9% of the shares issued and  outstanding).  It
intends to vote its  shares FOR the  election  of the JMI  Nominees  and FOR the
proposal to terminate the Poison Pill.

         JMI is a  wholly-owned  subsidiary  of Jewelcor,  Inc., a  Pennsylvania
corporation ("JI"),  which is a wholly-owned  subsidiary of S.H. Holdings,  Inc.
("SH"). Seymour Holtzman and Evelyn Holtzman,  husband and wife, own, as tenants
by the entirety,  a controlling  interest of SH. The principal businesses of JMI
and its related  companies are the  ownership  and  operation of upscale  retail
jewelry  stores,  the ownership of  commercial  real estate and  investment  and
management  services.  Mr.  Holtzman  is the  Chairman  of the  Board  and Chief
Executive  Officer  of each of JMI,  JI and SH.  The  business  address  and the
address of the  principal  executive  offices  of JMI is 100 North  Wilkes-Barre
Blvd., 4th Floor, Wilkes-Barre, Pennsylvania 18702.

                                       3




         Additional  information  about  JMI and the JMI  Nominees  is set forth
under the heading "Certain Other Information Regarding JMI and The JMI Nominees"
below and in Annex A attached to this Proxy Statement.


                          REASONS FOR THIS SOLICITATION

         Since Joel  Reichman  took over as President  and CEO of the Company in
December 1994,  shareholders  have watched the value of their  investment in the
Company steadily erode.  Under the "leadership" of Joel Reichman and the current
members of the Board of  Directors,  the  Company  has  suffered  $77 million in
operating losses and alarming decreases in both comparable store sales and stock
price.  The Company  belongs to you, the  stockholders,  and you must decide who
should lead it. Don't let the Company's management distract you with unfulfilled
promises and personal attacks on stockholders who question  management's failure
to  perform.  The real  issue is that Joel  Reichman  and the  current  Board of
Directors are responsible for the 79% decline in the Company's stock price since
January 1995 and for the astronomical losses over the last two years.

         Do you  want to keep  the  current  Board of  Directors  and  executive
management with the following performance record? We don't think so.


                                [GRAPHIC OMITTED]


              $52 MILLION IN CASH SQUANDERED SINCE JOEL REICHMAN TOOK OVER

     o    When Joel Reichman  replaced Stanley Berger as President,  the Company
          had  approximately  $38  million in cash and  investments  and no bank
          debt.  Now, under the reign of Joel Reichman,  the Company has no cash
          and over $14 million in bank debt  (including  $2.3  million  borrowed
          just  two  months  ago to fund a trust  to  provide  potential  future
          payments for Joel Reichman and other members of senior management).

          HUGE OPERATING LOSSES

     o    Over the last two fiscal years and the first  fiscal  quarter of 1999,
          the  Company  has  suffered   enormous   operating   losses  totalling
          approximately  $77  million,  or $4.82  per  share.  The  Company  has
          sustained operating losses for nine straight quarters and these losses
          are continuing.


                                [GRAPHIC OMITTED]

                                       4



          STOCK PRICE PLUMMETS

     o    Since Joel Reichman  became  President  and CEO, the  Company's  stock
          price has  dropped  from $7.75 on January  28,  1995,  to $1.59 at the
          close of business on July 15,  1999, a decline of  approximately  79%.
          This  decline  occurred  during a period  in which  the  stock  market
          generally has achieved unprecedented increases in value.

                               [GRAPHIC OMITTED]

          GROSS MARGINS TUMBLE

     o    Since  Joel  Reichman  became  President  and  CEO,  the  Company  has
          experienced a substantial erosion in its gross margins. For the fiscal
          year ended  January 28, 1995,  the  Company's  gross margin was 31.6%,
          compared to 21% for the fiscal year ended January 30, 1999, a decrease
          of 33%.

                                       5




          SALES COLLAPSE

     o    Since  January  28,  1995,  the  Company's  annual  sales have  fallen
          precipitously from $301,074,000 to $201,634,000,  a 33% decline during
          one of the most robust periods of economic  growth in recent  history,
          and comparable store sales within the Company have also decreased. The
          losing trend  continues - the  Company's  comparable  store sales were
          down 10% in April  1999,  down 2.6% in May  1999,  and down 3% in June
          1999, despite the fact that U.S. retail sales generally at stores open
          at least one year rose by 7.4% in June 1999.

          NET  WORTH DECIMATED

     o    The tangible net worth of the Company decreased by $31.5 million since
          Joel Reichman became CEO.

         JMI believes  that Joel Reichman and the current Board of Directors are
clearly  responsible  for the  Company  going from being  highly  profitable  to
enormously unprofitable,  and from being a financially sound company to where it
is today.  Rather  than  replacing  members of senior  management,  the Board of
Directors  continues to retain the same highly paid  individuals who have caused
the Company's financial crisis.


    WHAT HAS THE BOARD OF DIRECTORS DONE FOR ITSELF AND THE
       EXECUTIVES WHILE STOCKHOLDER VALUE HAS ERODED?

         While  stockholder  value has  plummeted  under the  leadership of Joel
Reichman and the current Board of Directors,  the Company's management continues
to receive many of the  luxuries  and  executive  benefits  found in  profitable
businesses.

         Moreover, the current Directors,  with the exception of Stanley Berger,
own less than 1% of the outstanding  Common Stock, and a substantial  portion of
the Directors' small ownership was given to them by the Company as director fees
at no cost to them.  After  losing  approximately  $77 million in the past 2 1/4
years,  how can a  responsible  Board of  Directors  not make a change in senior
management? JMI believes part of the answer is that these Directors do not share
your financial stake in the Company.  With the exception of Stanley Berger,  the
Board of  Directors  and senior  management  have very  little  invested  in the
Company.

                                       6




          DIRECTORS' RECENT SCHEME FOR $3.4 MILLION TO BENEFIT MANAGEMENT

     o    Directors  Borrow $2.3 Million To Benefit Joel  Reichman and Two Other
          Executives.  Under the pretense of retaining certain members of senior
          management,  the Board of  Directors  had the  audacity to borrow $2.3
          million in late May to fund a Trust for the  benefit of Joel  Reichman
          and two other  members  of senior  management.  The  Trust,  which was
          created to pay for "golden parachutes" for Joel Reichman, Scott Semel,
          and  Carolyn  Faulkner  and for other  unknown  items,  has caused the
          Company to incur  interest  costs which JMI  estimates  will amount to
          approximately  $15,000  per month or $90,000 for the initial six month
          period.  These  expenses  do  not  include  the  additional  costs  of
          establishing  and  maintaining  the Trust,  which are  unknown at this
          time. The Company has failed to file the Trust with the Securities and
          Exchange  Commission  or fully  disclose the terms of the Trust to the
          shareholders. Why won't they disclose all the facts?

     o    $1.1  million  For  Other  Executives.  In  April  1999,  the  Company
          disclosed that it had recently entered into additional agreements with
          "key  associates"  under  which  they  could  receive  as much as $1.1
          million from the Company under certain circumstances.

     o    Based on the current market capitalization of the Company, under these
          arrangements  management  could receive amounts totaling more than 13%
          of the total current market capitalization.

          EXECUTIVES STILL RECEIVE HIGH SALARIES AND PERQUISITES

     o    Despite the Company's  financial woes, the Company's  executives still
          receive the high  salaries,  perquisites  and amenities  found in very
          profitable  businesses.  Examples include:
          o    Joel Reichman's $375,000 annual salary
          o    Scott Semel's $290,000 annual salary
          o    Carolyn Faulkner's $210,000 annual salary
          o    The value of the Company  vehicles  has  increased  approximately
               400% from  $79,000  in 1994 to  approximately  $355,000  in 1998,
               while  overall  sales have declined by $100 million over the same
               period.

                                       7



          DIRECTORS GRONINGER AND MANUEL PROFIT IN TRANSACTIONS WITH COMPANY

          o    In 1994 and 1995,  the  Company  paid  $432,000  to a division of
               Cygne Design,  Inc.  ("Cygne"),  a troubled private label apparel
               manufacturer,  for  merchandise to be sold by the Company through
               its new, and spectacularly unsuccessful, Boston Trader label. The
               apparent  strategy  was for  Cygne to  become a  supplier  to the
               Company.  The Boston Trader  product line resulted in devastating
               losses for the Company.  Two of the  architects  of the ill-fated
               Boston Trader fiasco,  which seriously  injured the Company,  are
               Bernard  Manuel  and  James  Groninger,  current  members  of the
               Company's Board of Directors and of the Special Committee created
               with the stated purpose of enhancing  shareholder value.  Bernard
               Manuel is also the principal shareholder and one of two directors
               of Cygne, with James Groninger,  also a Cygne shareholder,  being
               the only other director.

          o    James Groninger, a Director of the Company, is also the President
               of the BaySouth Company.  The Company apparently retained outside
               legal  counsel to prepare its Poison Pill and then paid Bay South
               Company $29,000 just to review this legal document.  Why couldn't
               the Company's in-house legal staff complete this review?


          JMI'S STRATEGY TO ENHANCE SHAREHOLDER VALUE

         If the JMI  Nominees  are elected as  Directors  of the  Company,  they
intend  to  immediately  take  steps  designed  to  enhance  shareholder  value,
including:

          o    Sell the Company - The JMI Nominees  intend to take all necessary
               action to pursue a sale of the  Company to enhance  value for all
               shareholders,  including promptly retaining a New York investment
               banking firm for that purpose.  Any reasonable  offer to purchase
               the Company will be submitted to the shareholders for their vote.

          o    Substantially  Reduce Overhead - The JMI Nominees intend to cause
               the Company to engage the services of the public  accounting firm
               of  Deloitte  & Touche,  LLP to assist in  developing  strategies
               reducing  overhead so that the  Company can attain a  sustainable
               competitive advantage, including pursuing the following steps:

              1.  Substantially  reduce  the  size  of the  Company's  corporate
                  office  space,  together  with  a  commensurate  reduction  in
                  personnel and other office overhead.
              2.  Eliminate warehouse expenses by shipping  merchandise directly
                  to store locations.
              3.  Eliminate  all  company   vehicles  and  institute  a  mileage
                  reimbursement program for business related travel.
              4.  Control corporate  expenses relating to travel,  lodging,  and
                  attending conferences, conventions and trade shows.

              5.  Substantially  reduce recurring legal,  investment banking and
                  other professional consulting fees.

                                       8



              6.  Reduce the number of buyers since the Company has  essentially
                  only one supplier of  merchandise.  The Company had been,  and
                  should again be, able to run a low overhead operation.
              7.  Eliminate in-house legal staff.
              8.  Maintain better inventory management.

          o    Eliminate All Anti-Takeover Provisions - All of the anti-takeover
               provisions  contained in the Company's By-Laws and Certificate of
               Incorporation shall be removed. The financial community generally
               abhors  anti-takeover  provisions  since they may have a negative
               impact on stock value.

          o    Implement a Stock Repurchase Program - The JMI Nominees intend to
               cause the  Company  to  initiate  a stock  repurchase  program to
               purchase five million  (5,000,000)  shares of Common  Stock.  JMI
               expects that it would join the Company in purchasing  outstanding
               shares of Common Stock and,  obviously,  JMI would also undertake
               not  to  sell  any  of  its  shares  under  the  Company's  stock
               repurchase  program,  giving other shareholders an opportunity to
               sell  more of  their  shares  if  they  chose  to do so.  JMI has
               obtained  three  financing  proposals  that  provide  for a stock
               repurchase program and adequate working capital for the Company.

                                 JMI'S PROPOSALS

         JMI is seeking  votes from the holders of shares of Common Stock (i) to
elect the JMI  Nominees  to the Board of  Directors  of the  Company and (ii) to
adopt the proposal to terminate  the Poison Pill.  JMI believes that the members
of the existing Board of Directors have failed to enhance  shareholder value and
RECOMMENDS THAT YOU VOTE FOR EACH OF ITS PROPOSALS.

                           Termination of Poison Pill

         On May 1, 1995, the current Board of Directors of the Company adopted a
Poison Pill.  According to the Poison Pill,  if a person either (i) acquires the
beneficial ownership of 15% or more of the Company's Common Stock (an "Acquiring
Person")  or  (ii)  acquires  the  beneficial  ownership  of 10% or  more of the
outstanding  shares of Common Stock and is declared to be an "Adverse Person" by
the  Board of  Directors  (an  "Adverse  Person"),  all  shareholders,  with the
exception of the Acquiring Person or Adverse Person, can exercise certain rights
under the

                                       9



Poison Pill that will substantially  diminish the voting and ownership rights of
the Acquiring Person or Adverse Person.

         JMI believes  that the Poison Pill is an  impediment to the sale of the
Company and serves to  perpetuate  the  incumbency of the Board of Directors and
management.  The Poison Pill has the purpose and effect of discouraging  efforts
to acquire the Company that might be beneficial to, and supported by, a majority
of  shareholders.  The  following  proposal  would  recommend  that the Board of
Directors of the Company  terminate the Poison Pill.  The text of the resolution
is as follows:

                  "RESOLVED,  it is  recommended  that the Board of Directors of
         the  Company  take the  necessary  steps  to  terminate  the  Company's
         Shareholder Rights Agreement dated as of May 1, 1995, together with any
         amendments thereto."

                              Election of Directors

         The  Board  of  Directors  of the  Company  currently  consists  of six
members,  each of which shall hold office until the Annual Meeting and until his
successor is elected and qualified.  The Directors elected at the Annual Meeting
will  serve  until the 2000  Annual  Meeting  of  Stockholders  and until  their
respective successors are elected and qualified. JMI is soliciting your proxy at
the Annual Meeting for the election of Seymour Holtzman, Joseph Pennacchio, John
J. Schultz,  Peter R. McMullin,  Robert L. Patron and Jeremiah P. Murphy, Jr. to
the Board of Directors of the Company.


          CERTAIN OTHER INFORMATION REGARDING JMI AND THE JMI NOMINEES

         Set forth below are the name, age, business address,  present principal
occupation and  employment  history of each of the JMI Nominees for at least the
past five years.  This  information  has been furnished to JMI by the respective
Nominees. Each of the Nominees is at least 18 years of age. None of the entities
referenced below is a parent or subsidiary of the Company.


                                  JMI NOMINEES

Name, Age and
Business Address                   Principal Occupation and Five Year History
- ----------------                   ------------------------------------------

Seymour Holtzman, 63               Mr.  Holtzman has been involved in the retail
100 North Wilkes-Barre             business for over 30 years. For many years he
 Blvd.                             has been the  President  and Chief  Executive
Wilkes-Barre, PA  18702            Officer  of  Jewelcor,  Inc.,  formerly a New
                                   York Stock  Exchange  company that operated a
                                   nationwide   chain  of  retail   stores.   In
                                   addition,  from 1986   to 1988  Mr.  Holtzman
                                   was  the  Chairman  of the  Board  and  Chief
                                   Executive    Officer   of   Gruen   Marketing
                                   Corporation,   an  American   Stock  Exchange
                                   company    involved    in   the    nationwide
                                   distribution  of watches and the operation of
                                   retail factory outlet stores. Mr. Holtzman is
                                   the Chief

                                       10



                                   Executive  Officer  of  Jewelcor  Management,
                                   Inc.;   C.D.   Peacock,   Inc.,  a  prominent
                                   Chicago,      Illinois     retail     jewelry
                                   establishment;  and S.A.  Peck &  Company,  a
                                   retail and mail order  jewelry  company based
                                   in Chicago,  Illinois,  which has  operated a
                                   retail internet division for over 5 years; as
                                   well  as  other  affiliated   entities.   Mr.
                                   Holtzman  is also a  member  of the  Board of
                                   Directors of Ambanc  Holding Co.,  Inc.,  the
                                   parent company for a $730 million bank.



Joseph Pennacchio, 52              Mr.  Pennacchio  has  been the  President  of
14001 N.W. 4th Street              Aurafin   LLC,  a  privately   held   jewelry
Sunrise, FL                        manufacturer  and  wholesaler  since December
                                   1997.  From June 1996 to December 1997 he was
                                   a  retail  consultant.  From  May 1994 to May
                                   1996 Mr.  Pennacchio was the President of Jan
                                   Bell Marketing,  Inc., a $250 million jewelry
                                   retailer,  which  is  traded  on the New York
                                   Stock Exchange.  He has previously  served as
                                   the  President  of  Jordan  Marsh  Department
                                   Stores;  the Senior  Vice  President  for all
                                   Merchandising at Abraham & Strauss Department
                                   Stores;   the   Group   Vice   President   of
                                   Merchandising - Textiles at R.H. Macy.




John J. Schultz, 62                Mr.  Schultz,  who has more than  thirty-five
142 Wilton Road West               years of retail experience,  has served as an
Ridgefield, CT 06877               active  consultant  to  the  retail  industry
                                   since 1993,  dealing with virtually all major
                                   segments of the retail industry. From 1991 to
                                   1993,  Mr. Schultz served as President of the
                                   National Retail Federation,  a leading retail
                                   industry trade association.  Previously,  Mr.
                                   Schultz  served as Executive  Vice  President
                                   and   General    Merchandise    Manager   for
                                   Bloomingdale's  Department  Stores and Sanger
                                   Harris Department Stores and as President and
                                   Chief  Executive  Officer of B.  Altman & Co.
                                   Mr. Schultz  currently  serves as a member of
                                   the Board of  Directors  of Great Train Store
                                   Co.,   Big  Smith   Brands,   Inc.  and  A.R.
                                   Accessories,  Inc. Mr.  Schultz is a graduate
                                   of Fairleigh Dickenson University,  Dartmouth
                                   Institute and the Federated Senior Management
                                   Institute.



Peter R. McMullin, 56              Mr.  McMullin,  is an investment  analyst and
2101 Corporate Boulevard           the   co-founder   of   Southeast    Research
Suite 402                          Partners,  Inc.  ("Southeast").  Mr. McMullin
Boca Raton, FL  33431              had been an Executive  Vice  President  and a
                                   Managing   Director  of  Southeast  from  its
                                   inception in June 1990 until July 1999,  when
                                   it merged with Ryan,  Beck & Co.  Since 1997,
                                   Mr.  McMullin  has  been the  Executive  Vice
                                   President,  Chief  Investment  Officer  and a
                                   director of Research Partners  International,
                                   a   company   that   provides   institutional
                                   research,   investment  banking,   securities
                                   brokerage  and trading  services  through its
                                   principal  subsidiaries.  Mr. McMullin has 29
                                   years  experience as an analyst in the retail
                                   and consumer  products areas in both the U.S.
                                   and Canada.


                                       11




Jeremiah P. Murphy, Jr., 47        Mr.  Murphy is the  President  of the Harvard
1400 Massachusetts Ave.            Cooperative (the  "Cooperative"),  a 117 year
Cambridge, MA 02138                old  member  based  retail  business.   Since
                                   becoming  President in November of 1991,  Mr.
                                   Murphy has  directed  the  restructuring  and
                                   right-sizing  of  the  Cooperative's   retail
                                   operations  and has returned the  Cooperative
                                   to  profitability.  Mr.  Murphy is  presently
                                   overseeing the expansion of the Cooperative's
                                   catalog  operations and web based  membership
                                   system  with  E-Commerce  capabilities.  From
                                   July 1987 to November  1991,  Mr.  Murphy was
                                   Vice-President/General   Manager  for  Neiman
                                   Marcus'  largest and most  profitable  retail
                                   store,  located in  Northpark  Mall,  Dallas,
                                   Texas.  Mr.  Murphy   previously   served  in
                                   various  other  managerial   capacities  with
                                   Neiman  Marcus  from July 1977 to July  1987.
                                   Mr.  Murphy  received  a  B.A.  from  Harvard
                                   College in 1973 and his M.B.A.  from  Harvard
                                   Business School in 1977.



Robert L. Patron, 53               Mr.  Patron  is a lawyer  and  investor.  Mr.
641 Seneca Road                    Patron had been a real estate  developer who,
Great Falls, VA  22066             since 1968,  was engaged in the  construction
                                   and commercial  leasing of shopping  centers.
                                   From his years of leasing to national  retail
                                   department  stores  and  other  tenants,  Mr.
                                   Patron has acquired  extensive  experience in
                                   addressing and  negotiating  the various real
                                   estate    issues   that    confront    retail
                                   operations. Through the years, Mr. Patron has
                                   developed or acquired a financial interest in
                                   over 65 commercial and residential properties
                                   located  in 13  states.  In 1994  Mr.  Patron
                                   temporarily   curtailed  his   activities  to
                                   attend  the  George   Washington   University
                                   School  of Law  where  he  attained  his  law
                                   degree at the age of 53.




         Each of the JMI  Nominees  has  consented to serve as a director of the
Company  and,  if  elected,  intends to  discharge  his duties as a director  in
compliance  with  all  applicable  legal  requirements,  including  the  general
fiduciary obligations imposed upon corporate directors.

         Except as set forth in this Proxy  Statement  or in Annex A hereto,  to
the best  knowledge  of JMI,  none of the Nominees is employed by JMI or Seymour
Holtzman. All of the Nominees are citizens of the United States. Mr. McMullin is
also a citizen of Canada.

         Except as set forth in this Proxy  Statement  or in Annex A hereto,  to
the best knowledge of JMI, none of JMI, any of the persons participating in this
solicitation  on behalf of JMI, the JMI Nominees and, with respect to items (i),
(vii) and (viii) of this  paragraph,  any associate  (within the meaning of Rule
14a-1 of the Securities  Exchange Act of 1934, as amended (the "Exchange  Act"))
of the  foregoing  persons (i) owns  beneficially,  directly or  indirectly  any
securities of the Company, (ii) owns beneficially,  directly or indirectly,  any
securities of any parent or subsidiary of the Company, (iii) owns any securities
of the Company of record but not  beneficially,  (iv) has  purchased or sold any
securities  of  the  Company  within  the  past  two  years,  (v)  has  incurred
indebtedness for the purpose of acquiring or holding  securities of the Company,
(vi) is or has within the past year been a party to any contract, arrangement or
understanding  with respect to any  securities  of the Company,  (vii) since the
beginning of the Company's  last fiscal year has been indebted to the Company or
any of its  subsidiaries  in excess of $60,000 or (viii) has any  arrangement or
understanding  with respect to future  employment by the Company or with respect
to any future transactions to which the Company or any of its affiliates will or
may be a party.  In addition,  except as set

                                       12




forth in this Proxy  Statement  or in Annex A hereto,  to the best  knowledge of
JMI,  none of JMI,  any of the persons  participating  in this  solicitation  on
behalf of JMI, the JMI Nominees and any associates of the foregoing persons, has
had or is to have a direct or indirect  material  interest in any transaction or
proposed  transaction  with the  Company  in which the amount  involved  exceeds
$60,000, since the beginning of the Company's last fiscal year.

         Except as set forth in this Proxy  Statement  or in Annex A hereto,  to
the best  knowledge of JMI,  none of the  Nominees,  since the  beginning of the
Company's last fiscal year, has been affiliated with (i) any entity that made or
received,  or during the  Company's  current  fiscal  year  proposes  to make or
receive,  payments to or from the Company or its  subsidiaries  for  property or
services  in excess of five  percent of either the  Company's  or such  entity's
consolidated gross revenues for its last full fiscal year, or (ii) any entity to
which the Company or its  subsidiaries  was indebted at the end of the Company's
last full fiscal  year in an  aggregate  amount  exceeding  five  percent of the
Company's  total  consolidated  assets at the end of such year.  None of the JMI
Nominees is or during the Company's  last fiscal year has been  affiliated  with
any law or  investment  banking  firm that has  performed or proposes to perform
services for the Company.

         To the best knowledge of JMI, none of the corporations or organizations
in  which  the  JMI  Nominees  have  conducted  their  principal  occupation  or
employment was a parent,  subsidiary or other affiliate of the Company,  and the
JMI  Nominees  do not hold any  position  or office with the Company or have any
family  relationship  with any  executive  officer or director of the Company or
have been involved in any proceedings,  legal or otherwise, of the type required
to be disclosed by the rules governing this solicitation.

         JMI has  agreed  to  indemnify  each of the  Nominees  against  certain
liabilities,  including  liabilities  under  the  federal  securities  laws,  in
connection  with this proxy  solicitation  and such person's  involvement in the
operation  of the Company and to reimburse  such  Nominee for his  out-of-pocket
expenses.


                 BACKGROUND OF JMI'S INVESTMENT IN DESIGNS, INC.

         Beginning in October 1998,  JMI began to acquire shares of Common Stock
because JMI believed  that the then current  trading  prices of the Common Stock
did not adequately  reflect the value of the  underlying  business and assets of
the Company.

         On November 27, 1998,  JMI, JI, SH and Seymour and Evelyn Holtzman (the
"Reporting  Persons")  filed  with the  Securities  and  Exchange  Commission  a
Statement on Schedule 13D (the "Schedule  13D")  reporting that JMI had acquired
in excess of 5% of the  outstanding  shares of the Common Stock.  On December 1,
1998 the Reporting Persons filed an amendment to the Schedule 13D reporting that
JMI had acquired an additional  528,500  shares of Common Stock,  bringing JMI's
ownership to approximately 9.9% of the Common Stock last reported by the Company
as  outstanding.  The total  amount of funds  required to purchase the shares of
Common  Stock  acquired by JMI since  October 26, 1998 was  $976,978.50,  all of
which was obtained  through credit made  available to JMI under standard  margin
agreements  with a registered  broker dealer entered into in the ordinary course
of business.

                                       13




         On December 7, 1998,  JMI commenced a consent  solicitation  requesting
that the  shareholders  of the Company vote for its  proposals to (i) remove all
current  members of the  Company's  Board of  Directors  other  than  Stanley I.
Berger; (ii) elect Seymour Holtzman,  Peter R. McMullin,  Steve R. Tomasi, Jesse
H. Choper and Deborah M.  Rhem-Jackson as directors of the Company;  (iii) amend
certain  sections  of the  By-Laws of the  Company;  and (iv) repeal any By-Laws
adopted by the Board of Directors subsequent to December 11, 1995 other than the
By-Laws adopted as contemplated by the consent solicitation.

         Based on  information  obtained  from JMI's  proxy  solicitation  firm,
shareholders representing approximately 42.8% of the total outstanding shares of
Common Stock of the Company voted in favor of JMI's proposals in response to the
December 1998 solicitation.

         In  response  to the  consent  solicitation  the  Company  indicated  a
commitment to sell the Company at the highest  available price in the near term.
Thereafter, JMI pursued preliminary discussions with the Company with respect to
a potential acquisition.

         Although  JMI  indicated,  based  on  the  status  of  discussions  and
outstanding  questions  and issues  regarding  the Company,  that it was not yet
prepared to make an unconditional proposal to acquire the Company, the Company's
investment  bankers  requested that JMI submit an immediate  proposal subject to
any appropriate conditions. Accordingly, on April 28, 1999, JMI submitted to the
Company a proposal, subject to certain express terms and conditions, under which
JMI stated it would  explore the  purchase of all of the issued and  outstanding
capital  stock of the Company.  A copy of JMI's April 28, 1998 letter is annexed
hereto as Annex B.

         On May 5, 1999, the Special  Committee of the Board of Directors of the
Company responded to JMI's April 28, 1999 proposal.

         On June 24, 1999,  JMI withdrew  its April 28, 1999  proposal  based on
Designs' failure to comply with JMI's conditions and requests and to provide JMI
with all of the information that it sought in connection with its due diligence.
Copies of Seymour Holtzman's  correspondence to James G. Groninger,  Chairman of
the Special Committee of the Board of Directors of the Company,  which set forth
the basis of JMI's withdrawal of its proposal, are annexed hereto as Annex C and
Annex D.


                   CERTAIN POTENTIAL EFFECTS OF THE PROPOSALS

         Set forth  below is a  description  of  certain  provisions  of certain
agreements  to which the Company is a party which may be affected as a result of
the election of the JMI Nominees.  This description is qualified in its entirety
by  reference to such  agreements  which have been filed by the Company with the
Commission.  The election of the JMI  Nominees  may trigger  "change of control"
provisions  in  certain  agreements  to which  the  Company  is a  party.  Other
documents  or  arrangements  applicable  to the Company not  available to or not
reviewed by JMI may affect the matters described below or may be affected by the
matters contemplated by this Proxy Statement.

                                       14




Credit Agreement

         On June 4, 1998 the Company  amended its asset based lending  agreement
(the "Lending Agreement") with BankBoston Retail Finance,  Inc.  ("BankBoston").
The Lending  Agreement allows the Company to borrow an amount equal to up to 65%
of its inventory.  The aggregate  amount  currently  available to be borrowed is
approximately $37 million and the Company  currently has an outstanding  balance
under the Lending Agreement of approximately $14 million.  The Lending Agreement
provides  that  the  removal  and  replacement  of a  majority  of the  Board of
Directors would  constitute a change of control which would constitute an "event
of  default."  Upon  the  occurrence  of an  "event  of  default"  any  and  all
"Liabilities" shall either (i) become due and payable without any further act on
the part of  BankBoston or any other lender or (ii) become  immediately  due and
payable,  at the option of  BankBoston  without  notice or  demand.  Liabilities
include,  among other things,  the obligation to pay any loan or advance and any
interest  thereon.  JMI expects to cause the Company to seek  confirmation  from
BankBoston  that no "change of control" has occurred or waive the effects of any
such "change of control." If BankBoston declares a default,  JMI will assist the
Company in making other financing arrangements to replace the Lending Agreement.
In this  regard,  JMI has  already  received  three  comparable  proposals  from
financial  institutions.  There can be no assurance that either of the foregoing
can be  implemented or agreed,  or if implemented or agreed,  the terms on which
such implementation or agreement may be reached.

Employment Agreements

         The Company has entered into employment agreements (each an "Employment
Agreement" and collectively,  the "Employment  Agreements") with each of Joel H.
Reichman, the President and Chief Executive Officer, Scott N. Semel, Senior Vice
President,  General Counsel and Secretary,  and Carolyn Faulkner, Vice President
and  Chief  Financial  Officer  (each  an  "Executive"  and  collectively,   the
"Executives")  which  contain  "golden  parachute  provisions".  The  Employment
Agreements  provide that removal and  replacement  of a majority of the Board of
Directors would constitute a "change of control."

         If,  among  other  things,   the  Company  shall  fail  to  renew  such
Executive's  Employment  Agreement within two years of a "change of control," or
if any of the Executives is terminated  without  justifiable  cause, the Company
shall upon such termination,  immediately pay such Executive, the greater of (i)
two  times  the  then  annual  salary  of such  Executive  or (ii)  1/12 of such
Executive's  then annual salary  multiplied by the number of months remaining in
the term (the "Severance  Period").  In addition,  the Company shall continue to
allow such Executive to participate,  at the Company's expense, in the Company's
health  insurance and disability  insurance  programs,  to the extent  permitted
under such  programs,  during the Severance  Period and shall pay such Executive
additional  compensation  to enable  such  Executive  to pay any tax that may be
imposed by Section 280G of the Internal Revenue Code of 1986, as amended.  Based
on  publicly  available  filings,  the  current  annual  salaries of each of Mr.
Reichman,  Mr. Semel and Ms.  Faulkner  are  $375,000,  $290,000  and  $210,000,
respectively.

                                       15




Stock Options

         Pursuant to the Company's  1992 Stock  Incentive  Plan, as amended (the
"1992  Stock  Incentive  Plan"),  incentive  and  non-incentive  stock  options,
unrestricted  and restricted  stock awards and  performance  share awards may be
granted  to full or part time  officers  and  other  selected  employees  of the
Company  and its  subsidiaries.  In  addition,  the 1992  Stock  Incentive  Plan
provides that each  non-employee  director of the Company that is elected by the
stockholders  initially will be granted,  upon such election,  a stock option to
purchase  up to 10,000  shares of the  Company's  Common  Stock at the then fair
market value of the Common Stock.  The 1992 Stock  Incentive  Plan also provides
that each  non-employee  director of the Company that is re-elected to the Board
is granted, upon such re-election, a stock option to purchase up to 3,000 shares
of Common Stock at the then fair market value of the Common Stock.

         Each stock  option  granted  under the 1992 Stock  Incentive  Plan will
automatically  become fully exercisable upon a "change of control." For purposes
of the 1992  Stock  Incentive  Plan,  the  Election  of the JMI  Nominees  would
constitute a "change of  control."  In addition,  upon a "change of control" all
restrictions  on  restricted  stock  are  automatically  deemed  waived  and the
recipients of such  restricted  stock awards shall become entitled to receipt of
the stock subject to such awards.

         Based on the  Company's  proxy  statements  for the annual  meetings of
stockholders for each of 1996, 1997, and 1998 hold options to acquire a total of
700,000 shares at prices ranging from $6.125 to $12.00 per share.


Trademark and License Agreement

         The Company is a party to an Amended  and  Restated  Trademark  License
Agreement  (the "License  Agreement")  with Levi Strauss & Co. ("Levi  Strauss")
pursuant to which,  among other things,  Levi Strauss has granted certain rights
to use  certain  Levi  Strauss  trademarks  in  connection  with  the  Company's
business. The License Agreement purports to restrict assignments, sublicenses or
other transfers (a "transfer") by the Company of its rights or obligations under
the License Agreement without the prior written approval of Levi Strauss, and to
further provide that a "transfer" shall include any direct or indirect  transfer
of control of the Company. This is a typical provision in a license agreement.

         The  License  Agreement  does  not  specifically  define  "transfer  of
control"  and JMI  believes  that  the  election  of the JMI  Nominees  is not a
transfer  of control and will not cause a concern  under the  License  Agreement
with Levi Strauss.  The License  Agreement  further provides that any attempt to
"transfer"  without the prior written  consent of Levi Strauss shall be void and
deemed a material breach of the License Agreement, which would purport to permit
Levi Strauss to, among other remedies available under law, terminate the License
Agreement  120 days after  written  notice is given to the  Company,  unless the
breach is cured.

         While JMI does not  believe  that a change  in the  Board of  Directors
pursuant to a validly  authorized  shareholder  action  constitutes a "transfer"
under the  License  Agreement,  in the event that Levi  Strauss  was to take the
position  that  election of the JMI Nominees


                                       16




constitutes a "transfer" or other material  breach under the License  Agreement,
JMI would seek to have Levi  Strauss  confirm that no  "transfer"  or breach has
occurred or waive the  occurrence of any  "transfer" or breach.  There can be no
assurance  that  Levi  Strauss  would so agree  and,  if (i) it were  ultimately
determined that a "transfer" and breach had occurred,  (ii) such breach were not
cured within the requisite time period and (iii) Levi Strauss were to ultimately
terminate  the License  Agreement,  the Company's  business  could be materially
adversely effected.


                           VOTING AND PROXY PROCEDURES

         The  presence  in person or by proxy of a majority  of the  outstanding
shares of the Common Stock will constitute a quorum at the Annual Meeting.  Each
outstanding  share of  Common  Stock  is  entitled  to one  vote on each  matter
properly  presented at that meeting and a majority  vote of the shares of Common
Stock  present in person or by proxy at that meeting will be required to approve
any proposal presented at the Annual Meeting, with the exception of the election
of directors.

         Directors  of the Company are elected by a plurality  of the votes cast
by the stockholders  entitled to vote at a meeting at which a quorum is present.
A plurality means that the nominees with the largest number of votes are elected
as directors, up to the maximum number of directors to be chosen at the meeting.
Consequently,  election of the JMI Nominees  requires the affirmative  vote of a
plurality  of the votes cast in the election at the Annual  Meeting,  assuming a
quorum is present or otherwise represented at the Annual Meeting.

         Shares of Common Stock that reflect  abstentions or "broker  non-votes"
(i.e., shares represented at the meeting held by brokers or nominees as to which
instructions  have not been  received  from the  beneficial  owners  or  persons
entitled  to vote such  shares  and with  respect to which the broker or nominee
does not have  discretionary  voting  power to vote such shares) will be counted
for purposes of determining  whether a quorum is present for the  transaction of
business at the Annual  Meeting.  In  addition,  abstentions  will be treated as
votes cast against a particular  proposal  while broker  non-votes  will have no
impact on the outcome of the vote on a particular proposal.  With respect to the
election of the JMI Nominees as directors, votes may only be cast in favor of or
withheld  from the JMI  Nominees;  there is no ability to abstain.  In addition,
broker  non-votes  will have no effect on the  outcome  of the  election  of JMI
Nominees as directors.

         If no directions are given and the signed WHITE PROXY CARD is returned,
the  attorneys-in-fact  appointed  in the proxy  will vote the  shares of Common
Stock  represented by that WHITE PROXY CARD FOR the election of the JMI Nominees
and FOR the proposal to terminate the Poison Pill.

         Stockholders  of record as of the close of  business on the Record Date
will be entitled to vote at the Annual  Meeting.  IF YOU WERE A  STOCKHOLDER  OF
RECORD ON THE RECORD DATE, YOU WILL RETAIN THE VOTING RIGHTS IN CONNECTION  WITH
THE ANNUAL MEETING EVEN IF YOU SELL OR SOLD YOUR SHARES OF THE COMPANY'S  COMMON
STOCK AFTER THE RECORD  DATE.  Accordingly,  it is


                                       17




important  that you vote the  shares of Common  Stock  held by you on the Record
Date or grant a proxy to vote  such  shares  whether  or not you  still own such
shares.

         At the Annual  Meeting,  six  Directors  are to be  elected  for a term
expiring at the 2000 annual  meeting and until their  successors  have been duly
elected and qualified.  JMI is soliciting  your proxy in support of the election
of the JMI Nominees. If you wish to vote for the JMI Nominees by proxy, you must
submit  the WHITE  PROXY  CARD  furnished  to you by JMI and must NOT submit the
Board of  Directors'  Proxy Card. A  stockholder  may not submit a proxy card to
vote for both the JMI  Nominees and the  Company's  nominees.  If a  stockholder
submits both a WHITE PROXY CARD and the  Company's  Proxy Card,  only the latest
dated proxy will be counted.


                                    IMPORTANT

         JMI REQUESTS THAT YOU DO NOT VOTE ON OR RETURN TO THE COMPANY ANY PROXY
CARD PROVIDED TO YOU BY THE COMPANY,  EVEN TO VOTE AGAINST THE INCUMBENT BOARD'S
SLATE OF NOMINEES. RETURNING ANY PROXY CARD PROVIDED TO YOU BY THE COMPANY COULD
REVOKE THE WHITE PROXY CARD THAT YOU SIGN, DATE AND SEND TO JMI.

         Any  stockholder  giving a proxy may revoke it at any time before it is
voted by  attending  the  Annual  Meeting  and  voting  his or her shares of the
Company's  Common Stock in person,  by giving written notice to the Secretary of
the Company at 66 B Street, Needham,  Massachusetts 02494 stating that the proxy
has been revoked, or by delivery of a proxy bearing a later date.

         An executed proxy card may be revoked at any time before its expiration
by marking,  dating, signing and delivering a written revocation before the time
that the action authorized by the executed proxy becomes effective. A revocation
may be in any written  form  validly  signed by the record  holder as long as it
clearly states that the proxy card which is properly completed will constitute a
revocation of an earlier proxy.  Although a revocation is effective if delivered
to the Company,  JMI requests that either the original or photostatic  copies of
all  revocations  of proxies be mailed or delivered to D.F. King & Co., Inc., at
the address set forth below, so that it will be aware of all revocations and can
more accurately determine which proxies that have been received are valid.

                              D.F. King & Co., Inc.
                           77 Water Street, 20th Floor
                               New York, NY 10005
                             Toll Free: 800-290-6424
                  Banks and Brokers call collect: 212-269-5550


         STOCKHOLDERS  OF RECORD ON THE RECORD DATE ARE  ELIGIBLE TO VOTE ON THE
MATTERS  DISCUSSED  ABOVE.  ANYONE OWNING  SHARES OF THE


                                       18


COMPANY'S COMMON STOCK BENEFICIALLY (BUT NOT OF RECORD),  SUCH AS A PERSON WHOSE
OWNERSHIP OF SHARES IS THROUGH A BROKER,  BANK OR OTHER  FINANCIAL  INSTITUTION,
SHOULD CONTACT THAT BROKER,  BANK OR FINANCIAL  INSTITUTION WITH INSTRUCTIONS TO
EXECUTE THE WHITE PROXY CARD ON HIS OR HER BEHALF OR TO HAVE THE BROKER, BANK OR
FINANCIAL INSTITUTION'S NOMINEE EXECUTE THE WHITE PROXY CARD.


                                   SOLICITATION OF PROXIES AND EXPENSES

         Proxies may be solicited  by JMI and by its agents by mail,  telephone,
telegraph  and  personal   solicitation.   Banks,  brokerage  houses  and  other
custodians,  nominees  and  fiduciaries  will  be  requested  to  forward  proxy
solicitation  material  to the  beneficial  owners  of  Common  Stock  that such
institutions hold of record.

         JMI has retained D.F. King & Co., Inc. to assist it in the solicitation
of proxies and for related  services.  Approximately 20 employees of D.F. King &
Co.,  Inc.  will engage in the  solicitation.  JMI has agreed to pay D.F. King &
Co.,  Inc. an estimated  fee of up to $30,000 and has agreed to reimburse it for
its  reasonable  out-of-pocket  expenses.  D.F.  King & Co.,  Inc.  will solicit
proxies for the Annual Meeting from individuals,  brokers,  banks,  nominees and
other institutional  holders. JMI estimates that its total expenditures relating
to this proxy  solicitation  by D.F. King & Co. will be  approximately  $30,000.
Total  expenditures  to date  relating  to this  proxy  solicitation  have  been
approximately $2,000.

         The entire  expense of preparing  and mailing this Proxy  Statement and
the total  expenditures  relating  to the  solicitation  of proxies  (including,
without  limitation,  costs, if any, related to advertising,  printing,  fees of
attorneys,  financial advisors,  solicitors,  consultants,  accountants,  public
relations, transportation and litigation) will be borne by JMI.

         JMI expects to seek  reimbursement from the Company for its expenses in
connection  with this proxy  solicitation if the JMI Nominees are elected to the
Board of Directors. This request will not be submitted to a stockholder vote.


                             ADDITIONAL INFORMATION

         Certain  information about JMI, the JMI Nominees and other participants
in the proxy solicitations is set forth in Annex A attached hereto.

         Reference is made to the Proxy Statement that JMI expects will be filed
by the Board of Directors of the Company for  information  concerning the Common
Stock  (including the number of issued and  outstanding  shares as of the Record
Date),   beneficial   ownership  of  Common  Stock  by,  and  other  information
concerning,  the Company's management and directors,  the Company's  independent
public  accountants,  the  principal  holders of Common Stock and  producers for
submitting proposals for consideration at the 1999 Annual Meeting.

                                       19




         Stockholders are referred to the Company's Proxy Statement with respect
to the  compensation  and  remuneration  paid and payable and other  information
related to the Company's  officers and  directors,  beneficial  ownership of the
Company's   securities  and  the   procedures   for  submitting   proposals  for
consideration at the 2000 annual meeting of the stockholders of the Company.

         Stockholders  of the Company are not  entitled to  appraisal  rights in
connection with the matters set forth in this Proxy Statement.

         Except as  otherwise  noted  herein,  the  information  concerning  the
Company has been taken from or is based upon documents, and records on file with
the Securities and Exchange Commission and other publicly available information.
JMI  does  not take  responsibility  for the  accuracy  or  completeness  of the
information  contained in such documents and records,  or for any failure by the
Company to disclose  events that may affect the  significance or accuracy of any
such information.

         Time is critically short. Please sign, date and mail the enclosed WHITE
PROXY CARD today in the  envelope  provided.  Only your latest  dated Proxy Card
will count.

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         If you have any questions about giving your proxy or require assistance
in voting your shares of Common Stock, please call:

Seymour Holtzman                                Richard Huffsmith
Jewelcor Companies                              Jewelcor Companies
100 North Wilkes-Barre Boulevard      or        100 North Wilkes-Barre Boulevard
Wilkes-Barre, PA  18702                         Wilkes-Barre, PA  18702
Phone:  (800) 888-6972                          Phone:  (800) 888-6972


                                                JEWELCOR MANAGEMENT, INC.


July _______, 1999


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                                     ANNEX A

                   TRANSACTIONS IN DESIGNS, INC. COMMON STOCK
                             BY JMI AND JMI NOMINEES

The  following  table sets forth  information  with respect to all  purchases of
Common  Stock of the  Company by JMI  during  the past two years.  Except as set
forth below, to the knowledge of JMI, no participant in this solicitation or JMI
Nominee has  purchased  or sold  securities  of the Company  within the past two
years.


JEWELCOR MANAGEMENT, INC.

  Trade Date               Number of Shares Purchased             Total Cost
    10/26/98                        50,000                         $36,765.00
     11/9/98                       225,000                        $164,265.00
    11/10/98                       166,700                        $105,036.00
    11/17/98                       600,000                        $330,015.00
    11/30/98                       528,500                        $340,897.50

Please see the section titled  "Information  about JMI" in this Proxy  Statement
for information regarding the relationship between JMI, Mr. Seymour Holtzman and
certain other persons.

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