SCHEDULE 14A INFORMATION

        PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                            EXCHANGE ACT OF 1934

FILED BY THE REGISTRANT |X|   FILED BY A PARTY OTHER THAN THE REGISTRANT | |
- ----------------------------------------------------------------------------

Check the appropriate box:
| |  Preliminary Proxy Statement
|X|  Definitive Proxy Statement
| |  Definitive Additional Materials
| |  Soliciting Material Pursuant to Section 240.14a-11(c) or
       Section 240.14a-12
| |  Confidential, for Use of the Commission Only (as permitted by
       Rule 14a-6(e)(2))


                               DESIGNS, INC.
              (Name of Registrant as Specified In Its Charter)



  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
|X|  No fee required.
| |  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
     0-11.

     1)  Title of each class of securities to which transaction applies:
     2)  Aggregate number of securities to which transaction applies:
     3)  Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (Set forth the amount on
           which the filing fee is calculated and state how it was
           determined):
     4)  Proposed maximum aggregate value of transaction:
     5)  Total fee paid:

| |  Fee paid previously with preliminary materials.

| |  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting
     fee was paid previously. Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:
     2)  Form, Schedule or Registration Statement No.:
     3)  Filing Party:
     4)  Date Filed:

- ----------------------------------------------------------------------------


                               DESIGNS, INC.
                                66 B Street
                        Needham, Massachusetts 02494


                                            August 27, 1999

Dear Stockholder,

      We are pleased to invite you to attend the 1999 Annual Meeting of
Stockholders of Designs, Inc., which will be held on Monday, October 4,
1999, at 11:00 a.m., local time, at One Post Office Square, Boston,
Massachusetts 02109. The items to be considered and voted upon at the
Annual Meeting are described in the notice of Annual Meeting of
Stockholders and Proxy Statement accompanying this letter.

      Your vote is important, regardless of the size of your holdings.
Whether or not you plan to attend the Annual Meeting and vote in person,
please take a moment and complete, sign and date our enclosed BLUE proxy
card and return it in the enclosed postage-paid envelope. Instructions for
voting are contained on the BLUE proxy card. Voting in advance of the
Annual Meeting will not limit your right to vote in person should you wish
to attend the Annual Meeting.

      We understand that you may receive proxy solicitation materials from
dissident stockholder Seymour Holtzman and certain entities controlled by
him, including Jewelcor Management, Inc., in connection with items Mr.
Holtzman intends to present at the Annual Meeting. These items are a slate
of director nominees chosen by Mr. Holtzman and a proposal relating to the
Company's Shareholder Rights Plan. Your Board of Directors believes that
these proposals are not in the best interests of the Company and its
stockholders and urges you to reject his solicitation and not sign any of
his white proxy cards.

      YOUR VOTE IS IMPORTANT. WE ENCOURAGE YOU TO VOTE YOUR SHARES AS SOON
AS POSSIBLE. IF YOU HAVE ANY QUESTIONS OR NEED ASSISTANCE IN VOTING YOUR
SHARES, PLEASE CALL OUR PROXY SOLICITOR, INNISFREE M&A INCORPORATED, TOLL
FREE AT 1-888-750-5834.

      Thank you for your support, and we look forward to seeing you at the
Annual Meeting.

                                            Sincerely,


                                            Joel H. Reichman
                                            President and Chief Executive
                                              Officer





                               DESIGNS, INC.

        NOTICE OF ANNUAL MEETING OF STOCKHOLDERS AND PROXY STATEMENT

                              AUGUST 27, 1999


      The Annual Meeting of Stockholders of Designs, Inc. (the "Company")
will be held at One Post Office Square, Boston, Massachusetts 02109, at
11:00 a.m., local time, on Monday, October 4, 1999 for the following
purposes:

      1.    To elect five directors to serve on the Company's Board of
            Directors until the 2000 Annual Meeting of Stockholders of the
            Company. The Board of Directors recommends a vote FOR the
            election of each of the existing director nominees proposed for
            reelection by the Company, as further described in the
            accompanying Proxy Statement.

      2.    To vote on a stockholder proposal by dissident stockholder
            Jewelcor Management, Inc., and its indirect controlling
            stockholder, Mr. Seymour Holtzman, if properly presented,
            relating to the Company's Shareholder Rights Plan. The Board of
            Directors recommends a vote AGAINST this proposal.

      3.    To transact such further business as may properly come before
            the Annual Meeting and at any adjournments or postponements
            thereof.

      The Board of Directors has fixed the close of business on August 5,
1999 as the record date for the determination of stockholders entitled to
notice of, and to vote at, the Annual Meeting. Accordingly, only
stockholders of record at the close of business on that date will be
entitled to vote at the Annual Meeting. A list of the stockholders of
record as of the close of business on August 5, 1999 will be available for
inspection by any stockholder of record at the Annual Meeting and,
beginning on September 12, 1999, at One Post Office Square, Boston,
Massachusetts 02109. The transfer books will not be closed.

      The Proxy Statement which follows contains more detailed information
as to the matters described above. This Notice of Annual Meeting of
Stockholders is first being mailed to stockholders on or about August 27,
1999.

      PLEASE SIGN, DATE AND RETURN THE ENCLOSED BLUE PROXY CARD IN THE
ENCLOSED POSTAGE-PAID ENVELOPE. IF YOU HAVE RECEIVED A WHITE PROXY CARD
FROM A DISSIDENT GROUP OF STOCKHOLDERS, WE URGE YOU NOT TO SIGN OR RETURN
ANY WHITE PROXY CARD SENT TO YOU.



                                      By order of the Board of Directors,


                                      SCOTT N. SEMEL
                                      Secretary


August 27,  1999





                               DESIGNS, INC.
                                66 B STREET
                        NEEDHAM, MASSACHUSETTS 02494
                               (781) 444-7222

                              PROXY STATEMENT
                       ANNUAL MEETING OF STOCKHOLDERS

                              OCTOBER 4, 1999


      This Proxy Statement and the enclosed form of proxy are first being
mailed to stockholders of Designs, Inc. (the "Company" or "Designs") on or
about August 27, 1999 in connection with the solicitation by the Board of
Directors of Designs of proxies to be used at the Annual Meeting of
Stockholders to be held on October 4, 1999, and at any and all adjournments
or postponements thereof (the "Annual Meeting"). You are urged to sign and
date the enclosed BLUE proxy card and return it in the enclosed prepaid
envelope whether or not you plan to attend the Annual Meeting. Any
stockholder may revoke such stockholder's proxy at any time before it has
been exercised by attending the Annual Meeting and voting in person or by
filing with the Secretary of the Company either an instrument in writing
revoking the proxy or another duly executed proxy bearing a later date.

      At the close of business on August 5, 1999, the record date for the
Annual Meeting (the "Record Date"), the Company's outstanding voting
securities consisted of 15,977,952 shares of common stock, par value $.01
per share ("Common Stock"). Each share of Common Stock is entitled to one
vote on all matters properly brought before the Annual Meeting. With
respect to the election of directors, a stockholder may: (i) vote for the
election of all named director nominees, (ii) withhold authority to vote
for all named director nominees or (iii) vote for the election of all named
director nominees other than any nominee(s) with respect to whom the
stockholder withholds authority to vote by so indicating in the appropriate
space on the BLUE proxy card.

      Seymour Holtzman, a dissident stockholder of the Company, his wife
Evelyn Holtzman, and certain entities controlled by them, including
Jewelcor Management, Inc. (collectively, the "Holtzman Group"), have
proposed their own slate of nominees for election to the Board of Directors
in opposition to the Company's nominees. The Holtzman Group also has stated
that it intends to present a proposal concerning a non-binding
recommendation that the Company's Board of Directors terminate the
Company's Shareholder Rights Plan (the "Holtzman Proposal"). The Board of
Directors is soliciting votes FOR the Company's slate of nominees for
election to the Board of Directors and AGAINST the Holtzman Proposal.
Unless contrary instructions are indicated on the BLUE proxy card, all
shares represented by valid proxies received pursuant to this solicitation
(and not revoked) will be voted FOR the election of all of the Company's
nominees for directors named in this Proxy Statement and AGAINST the
Holtzman Proposal. If you specify a different choice on the proxy card,
your shares will be voted as specified.

      A quorum is necessary to hold a valid meeting of stockholders. If
stockholders holding at least a majority of the shares of Common Stock
outstanding as of the Record Date are present in person or by proxy, a
quorum will exist for purposes of transacting business at the Annual
Meeting, other than a vote to adjourn (for which a quorum need not be
present). Any stockholder who attends the Annual Meeting may not withhold
such stockholder's shares from the quorum count by declaring such shares
absent from the Annual Meeting. Abstentions and shares of Common Stock as
to which a nominee (such as a broker holding shares in street name for a
beneficial owner) has not received voting instructions from the beneficial
owner thereof and does not have discretionary authority with respect to a
particular matter ("broker non-votes") will be counted as present for the
purpose of establishing a quorum.

      The Company's By-Laws provide that directors shall be elected by a
plurality of the votes of the shares of Common Stock properly cast. The
affirmative vote of a majority of the votes properly cast at the Annual
Meeting on the Holtzman Proposal will be required to approve the Holtzman
Proposal. Abstentions and broker-non votes with respect to any proposal
will not be counted as votes cast on such proposal. Proxies withholding
authority with respect to the election of one or more director nominees
will not be counted as votes cast for those individual nominees.

      YOUR VOTE AT THIS YEAR'S ANNUAL MEETING IS ESPECIALLY IMPORTANT.
PLEASE SIGN AND DATE THE ENCLOSED BLUE PROXY CARD AND RETURN IT IN THE
ENCLOSED ENVELOPE PROMPTLY.

      WE URGE YOU NOT TO SIGN OR RETURN ANY PROXY CARD THAT MAY BE SENT TO
YOU BY THE HOLTZMAN GROUP, EVEN AS A PROTEST VOTE AGAINST THE HOLTZMAN
GROUP. If you previously voted on a Holtzman Group proxy card, you have
every legal right to change your vote. You can do so simply by signing,
dating and returning the enclosed BLUE proxy card. ONLY YOUR LATEST DATED
PROXY CARD WILL COUNT.

      IMPORTANT: If your shares of Common Stock are held in the name of a
brokerage firm, bank, nominee or other institution, only it can sign a BLUE
proxy card with respect to your shares. Please contact the person
responsible for your account and give instructions for a BLUE proxy card to
be signed representing your shares of Common Stock. We urge you to confirm
in writing your instructions to the person responsible for your account and
to provide a copy of such instructions to the Company's proxy solicitor,
Innisfree, M&A Incorporated, at the address indicated below so that
Innisfree can attempt to ensure that your instructions are followed.

      If you have any questions about executing your proxy or require
assistance, please contact:


                         INNISFREE M&A INCORPORATED
                       501 Madison Avenue, 20th Floor
                          New York, New York 10022
                       Call Toll Free: (888) 750-5834

       Banks and Brokerage Firms please call collect: (212) 750-5833




                     PROPOSAL 1. ELECTION OF DIRECTORS

      The Board of Directors has determined, in accordance with the By-Laws
of the Company, as amended (the "By-Laws"), that the Board of Directors to
be elected at the Annual Meeting shall consist of five members. The Board
of Directors has nominated five persons, each of whom currently serves as a
member of the Board of Directors of the Company, for election to serve on
the Board until the 2000 Annual Meeting of Stockholders or Special Meeting
in lieu thereof. Although management expects all nominees to accept
nomination and to serve if elected, the persons designated as proxies on
the enclosed proxy card will have full discretion to vote the shares
represented by proxies held by them for a substitute if a nominee is unable
to serve at the time of election.

      The nominees for directors are:

                                                                  DIRECTOR
      NAME                  AGE          POSITION                   SINCE
      ----                  ---          --------                 --------
      Joel H. Reichman.....  49    President, Chief Executive       1987
                                     Officer and Director
      James G. Groninger...  55    Director                         1987
      Bernard M. Manuel....  52    Director                         1990
      Melvin I. Shapiro....  85    Director                         1990
      Peter L. Thigpen.....  59    Director                         1994

      The Board of Directors recommends that you vote FOR the election of
the five individuals named above as directors of the Company.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

      The following named persons were the only persons or entities
believed by the Company to be the beneficial owners of more than five
percent of the issued and outstanding shares of Common Stock as of August
11, 1999. The Company is informed that, except as indicated, all of them
have sole voting and investment power with respect to all shares of Common
Stock shown as beneficially owned by them, subject to community property
laws where applicable.


                                          NUMBER OF SHARES    PERCENTAGE(1)
                                            BENEFICIALLY           OF
NAME AND ADDRESS OF BENEFICIAL OWNER           OWNED          COMMON STOCK
- ------------------------------------      ----------------    -------------
Grace & White, Inc.
  515 Madison Avenue
  New York, New York 10022 ............     2,057,100(2)          12.9%
Franklin Resources, Inc.
  777 Mariners Island Boulevard
  San Mateo, California 94403 .........     1,900,000(3)          11.9
Jewelcor Management, Inc.
  100 North Wilkes-Barre Boulevard
  Wilkes-Barre, PA 18702...............     1,570,200(4)           9.9
Stanley I. Berger
  100 Essex Road
  Chestnut Hill, Massachusetts 02467...     1,207,821(5)           7.6
Dimensional Fund Advisors Inc.
  1299 Ocean Avenue, 11th Floor
  Santa Monica, California 90401.......       838,400(6)           5.3
- ------------------
(1)   Beneficial ownership is determined in accordance with the rules of
      the Securities and Exchange Commission (the "SEC") and generally
      includes voting or investment power with respect to securities.
      Except as indicated, each person possesses sole
      voting and investment power with respect to all of the shares of
      Common Stock owned by such person, subject to community property laws
      where applicable. In computing the number of shares beneficially
      owned by a person and the percentage ownership of that person, shares
      of Common Stock subject to options held by that person that are
      currently exercisable, or become exercisable by October 10, 1999 (60
      days after August 11, 1999), are deemed outstanding. Such shares,
      however, are not deemed outstanding for the purpose of computing the
      percentage ownership of any other person. Percentage ownership is
      based on 15,980,952 shares of Common Stock outstanding on August 11,
      1999, plus securities deemed to be outstanding with respect to
      individual stockholders pursuant to Rule 13d-3(d)(1) under the
      Securities Exchange Act of 1934, as amended (the "Exchange Act"). The
      information as to each person has been furnished by such person.
(2)   The Company received an Amendment No. 1 to Schedule 13G dated
      February 8, 1999, stating that Grace & White, Inc. ("Grace & White")
      was the beneficial owner of the number of shares of Common Stock set
      forth opposite its name in the table above. The report indicates that
      at December 31, 1998 Grace & White had sole voting power with respect
      to 194,000 shares and that Grace & White may be deemed to
      beneficially own, within the meaning of Rule 13d-3 of the Exchange
      Act, 2,057,100 shares over which it had sole dispositive power. The
      report indicates that the shares were acquired in the ordinary course
      of Grace & White's investment advisory business and not with the
      purpose of changing or influencing the control of the Company.
(3)   The Company received a report on Schedule 13G/A dated May 8, 1999 and
      filed jointly by Franklin Resources, Inc. ("FRI"), Franklin Advisory
      Services, Inc. ("FASI"), Charles B. Johnson and Rupert H. Johnson,
      Jr. FASI is an investment adviser; FRI is the parent holding company
      of FASI; and Charles B. Johnson and Rupert H. Johnson, Jr. each own
      in excess of 10% of the outstanding stock, and are the principal
      stockholders, of FRI. The report states that FASI had sole voting
      power and sole dispositive power over 1,900,000 shares as of that
      date. The report further states that the shares were beneficially
      owned by one or more open or closed-end investment companies or other
      managed accounts which are advised by direct and indirect investment
      adviser subsidiaries of FRI. The report indicates that the shares
      were acquired in the ordinary course of business and not with the
      purpose of changing or influencing the control of the Company. The
      report describes the relationship among Franklin, FASI, Charles B.
      Johnson and Rupert H. Johnson, Jr., but it does not affirm the
      existence of a "group" as that term is used in Section 13(d)(3) of
      the Exchange Act; nevertheless, the Company believes that FRI, FASI,
      Charles B. Johnson and Rupert H. Johnson, Jr. may be deemed to
      constitute a group under Section 13(d)(3) of the Exchange Act and
      that such group may be deemed to be the beneficial owner of the
      shares described in this footnote.
(4)   The Company has received reports on Schedule 13D, initially dated as
      of November 27, 1998 and amended through August 4, 1999 and filed
      jointly on behalf of Jewelcor Management, Inc. ("JMI"), Jewelcor,
      Inc., S.H. Holdings, Inc., Seymour Holtzman and Evelyn Holtzman. JMI
      is a wholly-owned subsidiary of Jewelcor, Inc. Jewelcor, Inc. is a
      wholly-owned subsidiary of S.H. Holdings, Inc. Seymour Holtzman and
      Evelyn Holtzman own, as tenants by the entirety, a controlling
      interest of S.H. Holdings, Inc. The last report filed before the date
      of this table, filed as of August 4, 1999, states that JMI had sole
      voting power and sole dispositive power over 1,570,200 shares as of
      that date. The report describes the relationship among JMI, Jewelcor,
      Inc., S.H. Holdings, Inc., Seymour Holtzman and Evelyn Holtzman, but
      it does not affirm the existence of a "group" as that term is used in
      Section 13(d)(3) of the Exchange Act; nevertheless, the Company
      believes that JMI, Jewelcor, Inc., S.H. Holdings, Inc., Seymour
      Holtzman and Evelyn Holtzman may be deemed to constitute a group
      under Section 13(d)(3) of the Exchange Act and that such group may be
      deemed to be the beneficial owner of the shares described in this
      footnote.
(5)   Includes 241,500 shares issuable pursuant to outstanding stock
      options exercisable within 60 days of August 11, 1999. Mr. Berger
      filed a Schedule 13D with the SEC, dated as of December 29, 1998,
      stating that he had consented or would consent in his capacity as a
      stockholder to the proposals described in the Consent Solicitation
      Statement of JMI dated December 21, 1998. See "THE HOLTZMAN GROUP
      SOLICITATION -- Background" below. JMI's consent solicitation expired
      without any of its proposals being approved by the Company's
      stockholders.
(6)   The Company received a report on Schedule 13G dated February 12, 1999
      stating that Dimensional Fund Advisors Inc. ("DFAI") was reporting
      the beneficial ownership of an aggregate of 838,400 shares by four
      investment companies to which DFAI furnishes investment advice and
      certain other investment vehicles to which DFAI serves as an
      investment adviser. These investment companies and other investment
      vehicles are referred to as the "Portfolios" in the Schedule 13G
      filed by DFAI. The Schedule 13G states that all securities reported
      in the Schedule 13G are owned by advisory clients of DFAI, none of
      which, to DFAI's knowledge, owns more than five percent of the
      outstanding shares of Common Stock of the Company. The report on
      Schedule 13G indicates that at December 31, 1998 DFAI had sole voting
      power and with respect to all 838,400 shares reported and that DFAI
      may be deemed to beneficially own such shares within the meaning of
      Rule 13d-3 of the Exchange Act in that it had sole dispositive power
      over them. The report indicates that the shares were acquired in the
      ordinary course of business and not with the purpose of changing or
      influencing the control of the Company. The report describes the
      relationship among DFAI and its advisory clients but does not affirm
      the existence of a "group" as that term is used in Section 13(d)(3)
      of the Exchange Act. DFAI disclaims beneficial ownership of the
      shares; nevertheless, the Company believes that DFAI and its advisory
      clients may be deemed to constitute a group under Section 13(d)(3) of
      the Exchange Act and that such group may be deemed to be the
      beneficial owner of the shares described in this footnote.

SECURITY OWNERSHIP OF MANAGEMENT

      As of August 11, 1999, the following directors of the Company, the
Named Executive Officers (as defined below) and the directors and Named
Executive Officers as a group were the beneficial owners of the indicated
amount of issued and outstanding shares of Common Stock. Except as
indicated, all of them have sole voting and investment power with respect
to all shares of Common Stock shown as beneficially owned by them, subject
to community property laws where applicable.


                                           NUMBER OF SHARES
                                           OF COMMON STOCK     PERCENTAGE OF
                                            BENEFICIALLY       COMMON STOCK
NAME AND TITLE OF BENEFICIAL OWNER             OWNED           OUTSTANDING(1)
- ----------------------------------         ----------------    --------------
Stanley I. Berger
  Chairman of the Board and Director....     1,207,821(2)           7.6%
Joel H. Reichman
  President, Chief Executive
  Officer and Director..................       416,455(3)           2.6
Scott N. Semel
  Executive Vice President,
  General Counsel and Secretary........        310,537(4)           1.9
Carolyn R. Faulkner
  Vice President, Chief Financial
  Officer and Treasurer................         80,000(5)            *
James G. Groninger
  Director.............................         87,692(6)            *
Melvin I. Shapiro
  Director.............................         67,571(7)            *
Bernard M. Manuel
  Director.............................         96,889(8)            *
Peter L. Thigpen
  Director.............................         68,478(9)            *
All directors and executive
  officers as a group (8 persons)......      2,335,443(10)         14.6%
- ------------------
*     Less than 1.0%.
(1)   Beneficial ownership is determined in accordance with the rules of
      the SEC and generally includes voting or investment power with
      respect to securities. Except as indicated, each person possesses
      sole voting and investment power with respect to all of the shares of
      Common Stock owned by such person, subject to community property laws
      where applicable. In computing the number of shares beneficially
      owned by a person and the percentage ownership of that person, shares
      of Common Stock subject to options held by that person that are
      currently exercisable, or become exercisable by October 10, 1999 (60
      days after August 11, 1999), are deemed outstanding. Such shares,
      however, are not deemed outstanding for the purpose of computing the
      percentage ownership of any other person. Percentage ownership is
      based on 15,980,952 shares of Common Stock outstanding as of August
      11, 1999, plus securities deemed to be outstanding with respect to
      individual stockholders pursuant to Rule 13d-3(d)(1) under the
      Exchange Act. The information as to each person has been furnished by
      such person.
(2)   Includes 241,500 shares issuable pursuant to outstanding stock
      options exercisable within 60 days of August 11, 1999. Mr. Berger
      filed a Schedule 13D with the SEC, dated as of December 29, 1998,
      stating that he had consented or would consent in his capacity as a
      stockholder to the proposals described in the Consent Solicitation
      Statement of JMI dated December 21, 1998. See "THE HOLTZMAN GROUP
      SOLICITATION -- Background" below. JMI's consent solicitation expired
      without any of its proposals being approved by the Company's
      stockholders.
(3)   Includes 370,500 shares issuable pursuant to outstanding stock
      options exercisable within 60 days of August 11, 1999, as well as 280
      shares owned by Mr. Reichman's wife and 427 shares owned by Mr.
      Reichman's children, as to which 707 shares Mr. Reichman disclaims
      beneficial ownership.
(4)   Includes 272,500 shares issuable pursuant to outstanding stock
      options exercisable within 60 days of August 11, 1999, as well as 450
      shares owned by Mr. Semel's daughter, as to which he disclaims
      beneficial ownership.
(5)   Includes 67,000 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of August 11, 1999, as well as 12,000
      shares beneficially owned by Mrs. Faulkner's husband, as to which she
      disclaims beneficial ownership.
(6)   Includes 43,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of August 11, 1999.
(7)   Includes 43,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of August 11, 1999 and 450 shares owned by
      Mr. Shapiro's wife as to which he disclaims beneficial ownership.
(8)   Includes 43,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of August 11, 1999.
(9)   Includes 22,000 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of August 11, 1999.
(10)  Includes 1,104,000 shares issuable pursuant to outstanding stock
      options exercisable within 60 days of August 11, 1999. See also Notes
      2 through 9 above for further details concerning such options.
- --------------


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section 16(a) of the Exchange Act requires the Company's officers and
directors, and persons who own more than 10% of a registered class of the
Company's equity securities, to file reports of ownership and changes in
ownership with the Commission. Officers, directors and greater-than-10%
stockholders are required by SEC regulations to furnish the Company with
copies of all Section 16(a) forms they file. Based solely upon a review of
Forms 3 and 4 and amendments thereto furnished to the Company during fiscal
year 1998 and Forms 5 and amendments thereto furnished to the Company with
respect to fiscal year 1998, the Company believes that all Section 16(a)
filing requirements applicable to its officers, directors and
greater-than-10% stockholders were fulfilled in a timely manner, except for
the late filing of a Form 5 by Mrs. Faulkner with respect to one
transaction.


NOMINEES FOR DIRECTOR AND EXECUTIVE OFFICERS

      DIRECTORS

      Joel H. Reichman has been President and Chief Executive Officer of
the Company since December 1994. Prior to that time, he served as the
Company's President and Chief Operating Officer since January 1993. Mr.
Reichman has been employed by the Company since 1976 and served as its
Executive Vice President from 1985 until January 1993. Mr. Reichman has
been a director of the Company since 1987. Mr. Reichman has worked in the
retail clothing business for more than 25 years.

      James G. Groninger was elected a director of the Company in 1987. Mr.
Groninger is the founder and president of The BaySouth Company, a financial
advisory firm. Prior to becoming associated with The BaySouth Company, from
1988 through 1994, Mr. Groninger held various positions with PaineWebber
Incorporated, an investment banking and brokerage firm, including the
position of Managing Director. Mr. Groninger is a member of the Board of
Directors of Cygne Designs, Inc., a private label designer and manufacturer
of clothing for women, and NPS Pharmaceuticals, Inc., a research and
development pharmaceutical company.

      Bernard M. Manuel was elected a director of the Company in 1990. Mr.
Manuel is the Chairman of the Board and Chief Executive Officer of Cygne
Designs, Inc., and Chairman of the Board and Chief Executive Officer of
Amvent, Inc., an international financial consulting company. Mr. Manuel has
been associated with these companies since prior to 1990.

      Melvin I. Shapiro was elected a director of the Company in 1990. Mr.
Shapiro retired from the independent accounting firm of Tofias, Fleishman,
Shapiro & Co., P.C. in April 1998. Until his retirement, Mr. Shapiro had
been a partner in that firm for more than 25 years.

      Peter L. Thigpen was elected a director of the Company in March 1994.
Mr. Thigpen is a partner and a founder of Executive Reserves, a consulting
firm specializing in marketing strategy, quality processes and the
development of strategic business plans. Prior to becoming associated with
Executive Reserves, Mr. Thigpen held various positions with Levi Strauss &
Co. ("Levi Strauss") covering a period of more than 23 years, including the
position of Senior Vice President, U.S. Operations. Mr. Thigpen has been a
lecturer at the Haas School of Business at the University of California,
Berkeley since 1992. Mr. Thigpen is presently a member of the Board of
Directors of Radica Games Limited, a developer, manufacturer and
distributor of electronic handheld and table top games.

      All directors hold office until the next Annual Meeting of
Stockholders or Special Meeting in lieu thereof. Executive officers, once
elected, serve at the discretion of the Board of Directors.

      EXECUTIVE OFFICERS

      Scott N. Semel, 43, has been employed as General Counsel to the
Company since 1986. Mr. Semel was elected Secretary and Vice President of
the Company in March 1990, and Senior Vice President of the Company in
March 1994. Mr. Semel was elected Executive Vice President of the Company
in April 1996.

      Carolyn R. Faulkner, 37, joined the Company as its Controller in June
1993. In March 1994, Mrs. Faulkner was elected as a Vice President of the
Company. In July 1996, Mrs. Faulkner was elected Chief Financial Officer.
On January 20, 1998, Mrs. Faulkner was elected Treasurer of the Company.
Prior to joining the Company, from 1985 through May 1993, Mrs. Faulkner
held various positions with Coopers & Lybrand L.L.P., an independent
accounting firm, including the position of Business Assurance Manager.

DIRECTOR COMPENSATION

      During the Company's fiscal year ended January 30, 1999 ("fiscal year
1998"), non-employee directors of the Company were, and during the fiscal
year ending January 29, 2000 ("fiscal year 1999") such directors will
continue to be, eligible to participate in the Company's 1992 Stock
Incentive Plan, as amended (the "1992 Stock Incentive Plan"). The 1992
Stock Incentive Plan provides that each non-employee director of the
Company who is elected by the stockholders to the Board initially will
automatically be granted, upon such election, a stock option to purchase up
to 10,000 shares of Common Stock at the then fair market value of Common
Stock. Each non-employee director of the Company who is re-elected by the
stockholders to the Board is granted, upon such re-election, a stock option
to purchase up to 3,000 shares of Common Stock at the then fair market
value of Common Stock. The 1992 Stock Incentive Plan further provides that
each of such stock options becomes exercisable in three equal annual
installments commencing twelve months following the date of grant and has a
ten year term.

      During fiscal year 1998, non-employee directors of the Company were
entitled to receive, in addition to reimbursement of expenses, fees for
each meeting of the Board of Directors or committees of the Board in which
they participated, as follows: $3,000 for each meeting of the Board of
Directors; $3,000 for each Compensation Committee meeting; $1,500 for each
Audit Committee meeting; $1,500 for each Corporate Governance Committee
meeting; and $3,000 for each meeting of the Special Committee. The 1992
Stock Incentive Plan also provides that non-employee directors of the
Company may elect to receive all or a portion of their directors' fees, on
a current or deferred basis, in shares of Common Stock that are free of any
restrictions under the 1992 Stock Incentive Plan ("Unrestricted Stock").
Non-employee directors who are members of the Audit Committee received cash
payments as their full compensation for two Audit Committee meetings in
fiscal year 1998 that occurred before April 13, 1998. On April 13, 1998 the
Board of Directors amended the 1992 Stock Incentive Plan expressly to
provide the Compensation Committee of the Board of Directors (the
"Compensation Committee") with the authority to waive the requirement that
such an irrevocable agreement be delivered prior to the beginning of the
calendar year in which a non-employee director wishes to receive shares of
Unrestricted Stock in lieu of directors' fees otherwise due. On April 13,
1998 the Compensation Committee waived, with respect to calendar year 1998,
compliance with the requirement that such irrevocable agreements be
delivered prior to the beginning of the calendar year. This waiver was
applicable to meetings of the Board of Directors and its committees held on
April 13, 1998 and thereafter through the end of calendar year 1998. All
non-employee directors elected to receive one-half of their directors' fees
(excluding reimbursement of expenses) in shares of Unrestricted Stock for
meetings of the Board of Directors and its committees in which they
participated in fiscal year 1998, beginning with the meetings held on April
13, 1998.


                           EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

      The following Summary Compensation Table sets forth certain
information regarding compensation paid or accrued by the Company with
respect to the Chief Executive Officer of the Company during fiscal year
1998 and the other two executive officers of the Company as of January 30,
1999 (collectively, the "Named Executive Officers"), for fiscal year 1998
and the fiscal years ended January 31, 1998 ("fiscal year 1997") and
February 1, 1997 ("fiscal year 1996").




                                                                  LONG-TERM
                                              ANNUAL            COMPENSATION
                                           COMPENSATION(1)         AWARDS
                                         -------------------    ------------
                                                                 SECURITIES
          NAME AND             FISCAL                            UNDERLYING        ALL OTHER
    PRINCIPAL POSITION          YEAR     SALARY($)   BONUS($)    OPTIONS(#)    COMPENSATION($)(2)
    ------------------         ------    ---------   --------    ----------    ------------------
                                                                      
Joel H. Reichman ............   1998     $375,000      $0                0           $3,671
  President and Chief           1997      375,000       0          270,000            3,621
  Executive Officer             1996      375,000       0           40,000            2,451

Scott N. Semel ..............   1998     $290,000      $0                0           $3,610
  Executive Vice President,     1997      290,000       0          150,000            3,566
  General Counsel and           1996      290,000       0           40,000            3,472
  Secretary(3)

Carolyn R. Faulkner .........   1998     $210,000      $0                0           $3,497
  Vice President, Chief         1997      210,000       0           80,000            3,453
  Financial Officer             1996      158,808       0           20,000            2,412
  and Treasurer(4)


- ----------------------
(1)   Other than as described in this table or the footnotes to this table,
      the Company did not pay any Named Executive Officer any compensation,
      including incidental personal benefits, in excess of 10% of such
      Named Executive Officer's base salary.
(2)   The amounts disclosed in this column covering fiscal year 1998
      represent: (i) payments by the Company of insurance premiums for term
      life insurance for the benefit of the executive officers (Mr.
      Reichman, $471; Mr. Semel, $410; and Mrs.
      Faulkner, $297); and (ii) matching contributions equal to $3,200 that
      were made by the Company for the benefit of each of the Named
      Executive Officers to the Company's retirement plan (the "401(k)
      Plan") established pursuant to Section 401(k) of the Internal Revenue
      Code of 1986, as amended (the "Internal Revenue Code").
(3)   Mr. Semel was elected Executive Vice President of the Company on
      April 17, 1996.
(4)   Mrs. Faulkner was elected Chief Financial Officer of the Company on
      July 16, 1996 and was elected Treasurer of the Company on January 20,
      1998.


OPTIONS/SAR GRANTS

      The Company did not grant any stock options during fiscal year 1998
to any of the Named Executive Officers.

OPTION EXERCISES AND FISCAL YEAR-END VALUES

      The following Fiscal Year-End Option Table sets forth certain
information regarding stock options held as of January 30, 1999 by the
Named Executive Officers. None of the Named Executive Officers exercised
any stock options during fiscal year 1998:




                                  COMMON STOCK
                             UNDERLYING UNEXERCISED          VALUE OF UNEXERCISED
                                OPTIONS HELD AT           IN-THE-MONEY OPTIONS HELD
                               FISCAL YEAR-END(1)          AT FISCAL YEAR-END($)(2)
                             ----------------------       -------------------------
NAME                      EXERCISABLE   UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
- ----                      -----------   -------------    -----------   -------------
                                                                
Joel H. Reichman            303,166        229,334           $0             $0
Scott N. Semel              229,166        133,334            0              0
Carolyn R. Faulkner         42,333         73,667             0              0

- --------------
(1)   Includes 270,000, 150,000 and 80,000 options for Mr. Reichman, Mr.
      Semel and Mrs. Faulkner, respectively, which are subject to
      forfeiture if the per share price of Common Stock does not close at
      or above $12.00 for at least five trading days ending on or prior to
      April 28, 2002.
(2)   "Value" means the difference between the option exercise price and
      the market value, as of the fiscal year-end, of the shares of Common
      Stock acquired upon exercise. Based on the last sale price of Common
      Stock ($2.81 per share) on Friday, January 29, 1999, as reported by
      The Nasdaq Stock Market, less the applicable option exercise price,
      no option held by a Named Executive Officer was "in the money" as of
      the end of fiscal year 1998.


EMPLOYMENT AGREEMENTS

      The Company entered into employment agreements, effective as of
October 16, 1995, with each of Joel H. Reichman and Scott N. Semel for
three-year terms ending October 15, 1998, and an employment agreement,
effective as of May 9, 1997, with Carolyn R. Faulkner for a three-year term
ending May 8, 2000. Each of these employment agreements (collectively, the
"Employment Agreements") provides for automatic renewal for successive
one-year terms unless either party notifies the other to the contrary at
least 90 days prior to expiration of the then current term. Each of Mr.
Reichman's and Mr. Semel's employment agreements renewed pursuant to this
automatic renewal provision as of October 15, 1998 and will renew again
pursuant to such provision on October 15, 1999.

      The Employment Agreements require each executive officer to devote
substantially all of the executive officer's time and attention to the
business of the Company as necessary to fulfill his or her duties. Pursuant
to the Employment Agreements, Messrs. Reichman and Semel and Mrs. Faulkner
were initially entitled to be paid base salary at an annual rate of
$375,000, $255,000 and $210,000, respectively. The Employment Agreements
provide that the executive officers' annual rate of base salary for the
remaining years of employment may be increased by the Compensation
Committee in its sole discretion. The Employment Agreements further provide
that, effective as of the first day of each fiscal year of the Company,
each executive officer's annual rate of base salary will be increased by at
least the percentage increase in the cost of living in Boston,
Massachusetts. Each of Messrs. Reichman and Semel and Mrs. Faulkner waived
their right to receive this increase for fiscal 1998. The Employment
Agreements also provide for the payment of bonuses in such amounts as may
be determined by the Compensation Committee. While an executive officer is
employed by the Company, the Company provides the executive officer with a
full-size automobile for the executive officer's personal use and for use
in performance of his or her employment duties and obligations, including
maintenance of and fuel for such automobile. Each executive officer is
entitled to vacations and to participate in and receive any other benefits
customarily provided by the Company to its senior executives (including any
bonus, retirement, short and long-term disability insurance, major medical
insurance and group life insurance plans in accordance with the terms of
such plans), including stock option plans, all as determined from time to
time by the Compensation Committee.

      The Employment Agreements provide that in the event the executive
officer's employment is terminated by the Company at any time for any
reason other than "justifiable cause" (as defined in the Employment
Agreements), disability or death, or in the event that the Company shall
fail to renew the Employment Agreement at any time within two years
following the date of a "Change in Control of the Company," the Company is
required, upon such termination or failure to renew, immediately to pay to
the executive officer, in a lump sum, a severance payment equal to the
greater of (i) one-twelfth of the executive officer's then annual base
salary multiplied by the number of months remaining in the term of the
Employment Agreement or (ii) a sum equal to his or her annual base salary
then in effect multiplied by two. In addition, in the event the executive
officer's employment is terminated under such circumstances, the executive
officer is also entitled to continue to participate, at the Company's
expense, in the Company's health insurance and disability insurance
programs to the extent permitted by such programs for a period of two
years. The Employment Agreements also provide that in the event the Company
elects not to renew the Employment Agreement (other than within two years
following a Change of Control of the Company), the Company will pay the
executive officer a sum equal to the greater of (i) one year's annual base
salary or (ii) two months' base salary plus one-sixth of the executive
officer's bonus, if any, relating to the most recently completed fiscal
year, for each year the executive officer has been employed by the Company.
If an executive officer dies while he or she is on Company business, then
the Company is required to pay such executive officer's estate one-half of
his or her then annual base salary.

      Each Employment Agreement contains confidentiality provisions
pursuant to which each executive officer agrees not to disclose
confidential information regarding the Company. Each Employment Agreement
also contains covenants pursuant to which each executive officer agrees
during the term of his or her employment and for a one-year period
following the termination of his or her employment, not to have any
connection with any business which competes with the business of the
Company. Each Employment Agreement provides that in the event of
termination of employment (unless such termination is because the Company
fails to renew the Employment Agreement or the Company terminates the
executive officer's employment within two years following a Change in
Control of the Company), the executive officer will be available on a
part-time basis to advise and consult with the Company, with respect to the
affairs of the Company, for up to one year following termination of
employment. In the event the Company elects not to renew an executive
officer's Employment Agreement, or terminates the executive officer's
employment within two years following a Change in Control of the Company,
or fails to make the required severance payments described above, then the
non-competition covenants contained in such executive officer's Employment
Agreement will automatically terminate.

      Under the Employment Agreements, the executive officer may terminate
his or her employment at any time upon 30 days' prior notice. Upon the
executive officer's termination of employment or election not to renew his
or her Employment Agreement, the non-competition covenants contained in
such executive officer's Employment Agreement will terminate unless the
Company pays the executive officer the severance payments described above.
In such event, the executive officer will be entitled to receive such
portion of his or her annual base salary and bonus, if any, as had been
accrued to date.

      For purposes of the Employment Agreements, a "Change in Control of
the Company" is deemed to occur if: (i) there is consummated (a) any
consolidation or merger of the Company in which the Company is not the
continuing or surviving corporation or pursuant to which shares of the
Company's Common Stock would be converted into cash, securities or other
property, other than a merger of the Company in which the holders of the
Company's Common Stock immediately prior to the merger have the same
proportionate ownership of common stock of the surviving corporation
immediately after the merger, or (b) any sale, lease, exchange or other
transfer (in one transaction or a series of related transactions) of all,
or substantially all, of the assets of the Company; or (ii) the
stockholders of the Company approve any plan or proposal for liquidation or
dissolution of the Company; or (iii) any person (as such term is used in
Sections 13(d) and 14(d)(2) of the Exchange Act) becomes the beneficial
owner (within the meaning of Rule 13d-3 promulgated under the Exchange Act)
of 40% or more of the Company's outstanding Common Stock other than
pursuant to a plan or arrangement entered into by such person and the
Company; or (iv) during any period of two consecutive years, individuals
who at the beginning of such period constitute the entire Board of
Directors of the Company cease for any reason to constitute a majority
thereof unless the election, or the nomination for election by the
Company's stockholders, of each new director was approved by a vote of at
least two-thirds of the directors then still in office who were directors
at the beginning of the period.

      The Employment Agreements also provide that if, in connection with a
change of ownership or control of the Company or a change in ownership of a
substantial portion of the assets of the Company (all within the meaning of
Section 280G(b)(2) of the Internal Revenue Code), an excise tax is payable
by the executive officer under Section 4999 of the Internal Revenue Code,
then the Company will pay to the executive officer additional compensation
which will be sufficient to enable the executive officer to pay such excise
tax as well as the income tax and excise tax on such additional
compensation, such that, after the payment of income and excise taxes, the
executive officer is in the same economic position in which he would have
been if the provisions of Section 4999 of the Internal Revenue Code had not
been applicable.

      In May 1999, the Company established a trust (the "Trust") for the
purpose of securing already existing obligations of the Company to Messrs.
Reichman and Semel and Mrs. Faulkner (the "Trust Executives") under the
Employment Agreements, the "Indemnification Agreements" (as defined below
under "Additional Information Concerning Executive Compensation-Limitation
of Liability; Indemnification") and the Company's By-Laws. The Company
deposited $2.3 million in the Trust for these obligations. The funds will
be held in the Trust to pay the amounts due under the Employment Agreements
to the Trust Executives in the event of a Change in Control of the Company
and also to pay any amounts due to the Trust Executives pursuant to the
Indemnification Agreements or the Company's By-Laws.

      The Trust may be revoked by the Company, and the funds withdrawn,
after (i) November 11, 1999, if no Change in Control of the Company has
occurred or (ii) a period of twenty-eight months following a Change in
Control of the Company. On July 7, 1999, the Board of Directors of the
Company adopted resolutions providing that the Trust will automatically be
revoked, and the funds withdrawn, on November 12, 1999 if no Change in
Control of the Company has occurred before such date. In addition, the
\Trust may terminate on the date on which the Trust Executives and their
beneficiaries are no longer entitled to benefits under the terms of the
Employment Agreements, the Indemnification Agreements or the Company's
By-Laws, unless sooner revoked by the Company as described above. The Trust
may not be amended by the Company in any manner adverse to the Trust
Executives and their beneficiaries following a Change in Control of the
Company.

      The Trust Executives have no preferred claim on, or any beneficial
ownership interest in, any assets of the Trust. Any rights created under
the Employment Agreements, the Indemnification Agreements or the Company's
By-Laws and the Trust are unsecured contractual rights of the Trust
Executives against the Company. Any assets of the Trust are subject to the
claims of the Company's creditors in the event the Company becomes
insolvent or in certain circumstances if the Lenders (as defined herein)
accelerate time for payment under the Amended and Restated Loan and
Security Agreement dated as of June 4, 1998, by and among the Company and
BankBoston Retail Finance Inc. and Norwest Business Credit Inc. now known
as Wells Fargo Business Credit Inc. (collectively, the "Lenders").

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      James G. Groninger, Bernard M. Manuel and Peter L. Thigpen served on
the Compensation Committee during all of fiscal year 1998. Persons serving
on the Compensation Committee had no relationships with the Company in
fiscal year 1998 other than their relationship to the Company as directors
entitled to the receipt of standard compensation as directors and members
of certain committees of the Board and their relationship to the Company as
beneficial owners of shares of Common Stock and options exercisable for
shares of Common Stock. No person serving on the Compensation Committee or
on the Board of Directors is an executive officer of another entity for
which an executive officer of the Company serves on the board of directors
or on that entity's compensation committee.

ADDITIONAL INFORMATION CONCERNING EXECUTIVE COMPENSATION

      401(K) PLAN

      On January 27, 1993, the Board of Directors adopted the 401(k) Plan.
All eligible employees of the Company are entitled to participate in the
401(k) Plan. The 401(k) Plan permits each participant to defer up to
fifteen percent of such participant's annual salary up to a maximum annual
amount ($9,500 in calendar year 1997 and $10,000 in calendar year 1998).
The Board of Directors of the Company may determine, from fiscal year to
fiscal year, whether and to what extent the Company will contribute to the
401(k) Plan by matching contributions made to the Plan by eligible
employees. During fiscal year 1998, the matching contribution by the
Company continued to be 50% of contributions by eligible employees up to a
maximum of six percent of salary.

      SENIOR EXECUTIVE INCENTIVE PLAN

      The Company's Senior Executive Incentive Plan (the "SEIP") was
initially adopted by the Board of Directors of the Company during fiscal
year 1996. The SEIP is an incentive compensation plan under which executive
officers of the Company may be eligible to receive annual cash bonus
payments. The Compensation Committee determined that none of the Named
Executive Officers were eligible to participate, and did not designate any
Named Executive Officers as participants in the SEIP for fiscal 1998.

      KEY MAN INSURANCE

      The Company has obtained a key man life insurance policy in the
amount of $2,000,000 on the life of Mr. Reichman. The Company pays the
premium for such policy and is the sole beneficiary thereof.

      LIMITATION OF LIABILITY; INDEMNIFICATION

      The Company's Restated Certificate of Incorporation, as amended (the
"Certificate of Incorporation"), provides that no director of the Company
shall be personally liable to the Company or to any of its stockholders for
monetary damages arising out of such director's breach of fiduciary duty,
except to the extent that the elimination or limitation of liability is not
permitted by the Delaware General Corporation Law. The Delaware General
Corporation Law, as currently in effect, permits charter provisions
eliminating the liability of directors for breach of fiduciary duty, except
that directors remain liable for (i) any breach of the directors' duty of
loyalty to a company or its stockholders, (ii) acts or omissions not in
good faith or which involve intentional misconduct or a knowing violation
of law, (iii) any payment of a dividend or approval of a stock repurchase
that is illegal under Section 174 of the Delaware General Corporation Law,
or (iv) any transaction from which the directors derived an improper
personal benefit. The effect of this provision of the Certificate of
Incorporation is that directors cannot be held liable for monetary damages
arising from breaches of their duty of care, unless the breach involves one
of the four exceptions described in the preceding sentence. The provision
does not prevent stockholders from obtaining injunctive or other equitable
relief against directors, nor does it shield directors from liability under
federal or state securities laws.

      The Certificate of Incorporation and the By-Laws further provide for
indemnification of the Company's directors and officers to the fullest
extent permitted by Section 145 of the Delaware General Corporation Law,
including circumstances in which indemnification is otherwise
discretionary.

      On December 10, 1998, the Company's Board of Directors authorized the
Company to enter into indemnification arrangements (the "Indemnification
Agreements") with each of the Company's directors and executive officers
(collectively, the "Indemnitees"). The Indemnification Agreements provide
for the indemnification of, and advancing of expenses incurred by, each
Indemnitee, by reason of any event or occurrence (an "Indemnificable
Event") related to the fact that such Indemnitee is or was a director or
officer of the Company. Such expenses include attorneys' fees and all other
costs or obligations paid or incurred in connection with investigating,
defending or being a witness in or preparing to defend, be a witness in or
participate in, any claim relating to an Indemnificable Event.


                       COMPENSATION COMMITTEE REPORT

      Decisions concerning the compensation of the Company's executive
officers generally are made by the three-member Compensation Committee.
Each member of the Compensation Committee is a non-employee director of the
Company. This Report summarizes the Company's executive officer
compensation practices and policies for fiscal year 1998.

      COMPENSATION POLICIES

      The Company's compensation policies are designed to link executive
officer compensation to the annual and long-term performance of the Company
and to provide industry-competitive compensation for such officers. The
compensation mix reflects a balance of annual cash payments, consisting of
annual base salary payments and annual incentive bonus payments, and
long-term stock-based incentives in the form of stock options. Annual
incentive cash bonuses may be earned by eligible executive officers under
the SEIP adopted in fiscal year 1996 based upon the achievement of
measurable corporate performance goals established prior to or in the first
quarter of each fiscal year. However, emphasis in incentive compensation is
placed on the more strategic stock-based plans which more closely align the
interests of the executive officers with those of the stockholders of the
Company and which provide incentives to attract individuals and to motivate
and retain executive officers over the long-term.

      The Company's executive officer compensation consists of two key
components: (1) an annual component, consisting of base salary and bonus,
if any, and (2) a long-term component consisting of the grant of stock
options. The policies with respect to each of these elements, as well as
the bases for determining the compensation of the Company's Chief Executive
Officer, Joel H. Reichman, are described below.

      (1)   ANNUAL COMPONENT: BASE SALARY AND ANNUAL BONUS

      Base Salary: The Employment Agreements described above specify
initial base salaries and annual cost of living increases for the three
executive officers who had such agreements in fiscal year 1998 and permit
increases in such base salaries by the Compensation Committee. The
Compensation Committee reviews all base salaries for executive officers and
establishes them by reviewing the performance of each executive officer,
evaluating the responsibilities of each executive officer's position and
comparing the executive officers' salaries with salaries of executive
officers of other companies in the retail apparel industry (the
"Industry"). The Compensation Committee defines the Industry as public
companies in the retail apparel business with similar sales and market
capitalization. Annual base salary adjustments are influenced by the
Company's performance in the previous fiscal year and the individual's
contribution to that performance, the individual's performance, promotions
of the individual that may have occurred during the fiscal year, and any
increases in the individual's level of responsibility (which is measured by
various factors including, but not limited to, the number of departments
and employees for which the executive officer is responsible). Each of the
three executive officers have declined to accept cost of living increases
set forth in their Employment Agreements: Mr. Reichman has declined for the
past three fiscal years, Mr. Semel has declined for the past two fiscal
years and Mrs. Faulkner declined for fiscal year 1998.

      Annual Bonus: The concept underlying the SEIP is to link compensation
to the performance of the Company based on measurable corporate performance
criteria. Generally, an executive officer's eligibility is determined based
upon an assessment of such officer's performance during the previous fiscal
year as well as other factors which members of the Compensation Committee
may take into account. The Compensation Committee determined that none of
the Named Executive Officers would be eligible to participate in the SEIP
for fiscal year 1998.

      (2)   LONG-TERM COMPONENT: STOCK OPTIONS

      To align executive officers' interests more closely with the
interests of the stockholders of the Company, the Company's long-term
compensation program emphasizes the grant of stock options exercisable for
shares of Common Stock. The amount of such awards is determined one or more
times in each fiscal year by the Compensation Committee. Stock options
normally are granted to executive officers in amounts based largely upon
the size of stock-based awards of other companies in the Industry for
comparable positions as well as the availability of shares of Common Stock
under the 1992 Stock Incentive Plan. The Compensation Committee may take
into account other factors in determining the size of stock option grants,
including, but not limited to, the need to attract and retain individuals
the Compensation Committee perceives to be valuable to the Company.

      In light of the Company's performance in fiscal year 1998, the
Compensation Committee did not award stock options to the Company's
executive officers in fiscal year 1998.

      In addition to the foregoing, the Company's executive officers
receive benefits under certain group health, long-term disability and life
insurance plans which are generally available to the Company's eligible
employees. After one year of service with the Company, the executive
officers are eligible to participate in the 401(k) Plan. Benefits under
these plans are not tied to corporate performance.

      The Commission requires that this Report comment upon the
Compensation Committee's policy with respect to Section 162(m) of the
Internal Revenue Code, which limits the Company's tax deduction with regard
to compensation in excess of $1 million paid to the chief executive officer
and the four most highly compensated executive officers (other than the
chief executive officer) at the end of any fiscal year unless the
compensation qualifies as "performance-based compensation." The
Compensation Committee's policy with respect to Section 162(m) is to make
every reasonable effort to cause compensation to be deductible by the
Company while simultaneously providing executive officers of the Company
with appropriate rewards for their performance.

      CHIEF EXECUTIVE OFFICER COMPENSATION

      Mr. Reichman served as the Company's President and Chief Executive
Officer during all of fiscal year 1998. The following discussion sets forth
the bases for Mr. Reichman's compensation during fiscal year 1998 and the
relationship between his compensation and the performance of the Company.

      Annual Base Salary: Mr. Reichman's base salary was initially fixed in
October 1995 by his employment agreement at $375,000 per year. Mr. Reichman
earned the same base salary for fiscal year 1998. Mr. Reichman's salary is
subject to increase by the Compensation Committee. The Compensation
Committee authorized a $25,000 salary increase for fiscal year 1996. Mr.
Reichman declined to accept the salary increase. Pursuant to the terms of
his employment agreement, as of the first day of each fiscal year Mr.
Reichman's salary is to be increased by at least the percentage increase in
the cost of living in Boston, Massachusetts. The Compensation Committee
reviewed the Company's performance during fiscal year 1998 and the
contributions of Mr. Reichman to that performance, as well as Mr.
Reichman's anticipated responsibilities in fiscal year 1999. Given the
Company's continued losses, the Compensation Committee did not authorize an
increase in Mr. Reichman's base salary for fiscal year 1998. Mr. Reichman
has declined to accept a cost of living increase set forth in his
Employment Agreement for the last three fiscal years.

      Annual Bonus: As stated above, the Compensation Committee determined
that none of the Named Executive Officers would be eligible to participate
in the SEIP for fiscal year 1998.

      Stock Options: Mr. Reichman was not awarded any stock options during
fiscal year 1998.

      In fiscal year 1998, Mr. Reichman continued to lead the Company's
return to its core competency as a single-branded outlet operator by
increasing the number of stores devoted exclusively to selling Levi Strauss
brand apparel and accessories to 95 by the end of the year. In furtherance
of the Company's focus on its outlet business, the Company purchased 25
Levi's(R) and Dockers(R) outlets from a subsidiary of Levi Strauss in
September 1998. The Company also dissolved and wound up its joint venture
with a subsidiary of Levi Strauss in fiscal 1998, and assumed full
ownership of the joint venture's eleven Levi's(R) Outlets stores in October
1998. In connection with these transactions, the Company renegotiated its
key trademark license with Levi Strauss, among other things, to permit the
Company to substitute new stores for underperforming outlet stores, to
extend the term of the license generally and to extend it for additional
periods as to outlet stores that the Company remodels. During fiscal year
1998, the Company also closed additional unprofitable mall-based specialty
stores and planned and implemented significant overhead reductions. The
Committee believes that Mr. Reichman's successful completion of these
important steps in the Company's strategic transition will contribute
significantly to the Company's efforts to regain profitability.

      Throughout fiscal year 1998, the Company continued to face the
challenges imposed by the difficult market for Levi Strauss brand apparel.
The Company's operating performance, like that of other apparel retailers
that are heavily dependent on sales of Levi's(R) brand merchandise,
continued to be affected by reduced consumer demand in the United States
for Levi's(R) brand products. Mr. Reichman directed the Company's response
to these market conditions, with primary responsibility for store
operations, store construction and design and real estate, as well as
merchandising and marketing. The Company's operating performance and the
performance of its Common Stock during the fiscal year were disappointing.
The Committee believes that, although the Company did not become profitable
in fiscal year 1998, performance improved in that the Company's losses
decreased from those incurred in fiscal year 1997.

      The Compensation Committee is satisfied that Mr. Reichman's
contributions to the Company in fiscal year 1998, particularly the steps he
has taken to return the Company to profitability in fiscal year 1999,
warrant his compensation for fiscal year 1998.


                                    THE COMPENSATION COMMITTEE
                                    James G. Groninger
                                    Bernard M. Manuel
                                    Peter L. Thigpen





                             PERFORMANCE GRAPH

      The following Performance Graph compares the Company's cumulative
stockholder return with that of a broad market index (Standard & Poor's
Industrials Index), one published industry index (Standard & Poor's Retail
(Specialty-Apparel) Index) and a selected peer group for each of the most
recent five years ended January 31. The peer group consists of Big Dog
Holdings, Inc.; Philip Van Heusen Corporation; the Cato Corporation;
Charming Shoppes, Inc.; Filene's Basement Corp.; and Catherine's Stores
Corporation. The cumulative stockholder return for shares of Common Stock
and for each of the indices and the peer group is calculated assuming that
$100 was invested on January 31, 1994. The Company paid no cash dividends
during the periods shown. The performance of the indices is shown on a
total return (dividends reinvested) basis. The graph lines merely connect
January 31 of each year and do not reflect fluctuations between those
dates.


                 COMPARISON OF FIVE-YEAR CUMULATIVE RETURN


                                  [GRAPH]


                                                      S&P RETAIL
                                            S&P       (SPECIALTY-
 MEASUREMENT PERIOD                     INDUSTRIALS     APPAREL)
(FISCAL YEAR COVERED)   DESIGNS, INC.      INDEX         INDEX      PEER GROUP
- ---------------------   -------------   -----------   -----------   ----------
      1994                 100.00         100.00         100.00       100.00
      1995                  58.0          102.00          80.00        50.00
      1996                  45.0          140.00          95.00        30.00
      1997                  47.0          176.00         121.00        40.00
      1998                  17.0          223.00         219.00        42.00
      1999                  22.00         306.00         372.00        32.00

      The graph and other data used above were prepared by Standard &
Poor's Compustat Services, a division of The McGraw-Hill Companies.


                      THE HOLTZMAN GROUP SOLICITATION

      The Holtzman Group has nominated five individuals for election to the
Board of Directors in opposition to the Company's nominees and has also
stated that it intends to present the Holtzman Proposal. On August 18,
1999, the Holtzman Group filed a revised preliminary proxy statement with
the SEC for the purpose of soliciting proxies in favor of its nominees for
the Board of Directors and the Holtzman Proposal.

      THE COMPANY BELIEVES THAT THE ELECTION OF THE HOLTZMAN GROUP'S SLATE
OF NOMINEES AND THE APPROVAL OF THE HOLTZMAN PROPOSAL WOULD BE HARMFUL TO
THE COMPANY AND ITS STOCKHOLDERS AND RECOMMENDS THAT STOCKHOLDERS VOTE ON
THE ENCLOSED BLUE PROXY CARD IN FAVOR OF THE SLATE OF DIRECTORS NOMINATED
BY THE BOARD (SEE PAGE 2) AND AGAINST THE HOLTZMAN PROPOSAL. THE COMPANY
ALSO URGES STOCKHOLDERS NOT TO VOTE ON ANY PROXY CARD THAT MAY BE FURNISHED
BY THE HOLTZMAN GROUP.

      BACKGROUND. On December 7, 1998, the Holtzman Group filed a
preliminary Consent Solicitation Statement with the Securities and Exchange
Commission for the purpose of seeking stockholder consents to remove,
without cause, five of the six members of the Company's Board of Directors
and replace them with its own nominees and to approve certain other
proposals with respect to the Company's By-Laws. The Holtzman Group's
consent solicitation expired on February 11, 1999 without any of its
proposals being approved by the Company's stockholders. Although the
Holtzman Group has publicly stated that stockholders representing 42.8% of
the total outstanding shares of Common Stock supported its proposals, the
Company believes that the actual percentage of shareholders supporting the
Holtzman Group's proposals was lower based on the number of consent
revocations received by the Company's proxy solicitor. No official results
for the consent solicitation are available because the Holtzman Group never
submitted its written consents to the Company so as to enable the Company
to make a final and accurate count.

      In December 1998, the Board of Directors of Designs determined to
maximize stockholder value in the short term through a sale of the Company.
At that time, the Board established a Special Committee consisting solely
of independent outside Directors to direct the sale process. To assist in
this process, the Board authorized the engagement of Shields & Company,
Inc. as financial advisor.

      In early 1999 the Special Committee, acting through Shields &
Company, contacted 72 third parties which Shields & Company and the Special
Committee believed might be interested in purchasing the Company. Of these
72 third parties, 17 expressed interest and thereafter received a detailed
memorandum describing the Company and its business. Potential buyers who
indicated that they wished to proceed further, including Mr. Holtzman,
received additional financial information concerning the Company. In
addition, the Company established a data room that was available to
potential buyers, including Mr. Holtzman. A draft definitive acquisition
agreement was distributed on April 1, 1999 to interested parties, who were
requested to submit a mark-up of the agreement along with their bids on or
before April 15, 1999.

      On April 28, 1999, Mr. Holtzman submitted a conditional proposal to
explore the purchase of Designs for $3.65 per share. The proposal indicated
that the purchase would be funded with approximately $20 million of equity
and $40 million of debt. In his proposal letter, Mr. Holtzman indicated
that he was "highly confident that the debt financing required for the
transaction is available." Mr. Holtzman's proposal was subject to several
conditions:

      (1)   "completion of a satisfactory inventory appraisal";
      (2)   "satisfactory resolution of the $5 million tax assessment by
            the Internal Revenue Service for the year ending 1992";
      (3)   the prior written consent of Levi Strauss to the assignment,
            sublicense or transfer of Designs' rights and obligations under
            the Amended and Restated Trademark License Agreement dated as
            of October 31, 1998, with Levi Strauss (the "License
            Agreement") to JMI or its affiliates;
      (4)   obtaining debt and equity financing; and
      (5)   an amendment to Designs' Shareholder Rights Agreement to
            provide that "it is not applicable to the proposed
            transaction."

      In a May 5, 1999 letter responding to Mr. Holtzman, the Special
Committee advised Mr. Holtzman of its decision to pursue his proposal and
its willingness to negotiate a definitive acquisition agreement, but
indicated that the first three conditions to Mr. Holtzman's proposal
described above should be resolved prior to entering into a definitive
agreement. The Special Committee indicated that it had directed management
and its legal and financial advisors to cooperate with JMI in satisfying
these conditions expeditiously. The Special Committee also said it would
recommend to the Designs Board of Directors that the Designs Shareholder
Rights Agreement be amended so as to be inapplicable to the proposed
transaction.

      In its response, the Special Committee also urged Mr. Holtzman to
submit a mark-up of the draft definitive agreement that had been previously
sent to him. In addition, it stated that before entering into a definitive
agreement with Mr. Holtzman, the Special Committee would need access to his
proposed funding sources "to assess the viability of the proposed financing
arrangement."

      On June 24, 1999, Mr. Holtzman withdrew his proposal, alleging that
the Special Committee was not committed to the sale of the Company and was
impeding the due diligence process. The Special Committee has categorically
denied those allegations, and believes that Holtzman's assertions are
nothing more than an attempt to distract attention from the fact that he
was unable or unwilling to satisfy major contingencies to his proposal. Mr.
Holtzman failed to obtain the required consent from Levi Strauss & Co.
under its license agreement with the Company. In fact, in the Special
Committee's view, Mr. Holtzman did not even make a good faith attempt to
seek the Levi Strauss & Co. consent. In connection with its consideration
of whether or not to consent to the proposed change in ownership of
Designs, Levi Strauss & Co. requested certain information from Mr.
Holtzman, and Mr. Holtzman never supplied Levi Strauss & Co. with the
requested information. Mr. Holtzman never responded to the Special
Committee's request, made on May 5, 1999 and repeated several times
thereafter, that Mr. Holtzman provide comments on the draft acquisition
agreement that the Special Committee delivered to Mr. Holtzman on April
1st. Further, despite Holtzman's assertion that he was "highly confident"
that debt financing for his proposal would be available, he failed to
provide any evidence to the Special Committee that he was able to secure
commitments for such financing.

      Following the withdrawal by Holtzman of his acquisition proposal, the
Special Committee recommended to the Designs Board of Directors that its
Shareholder Rights Agreement be amended to permit Mr. Holtzman to speak
with the five largest shareholders of Designs for the purpose of
ascertaining their interest in participating with Mr. Holtzman in the
acquisition of Designs. The Special Committee also recommended that the
amendment become effective upon Mr. Holtzman's satisfaction of the
following three conditions: (1) that he formally request the consent of
Levi Strauss & Co. for his proposed acquisition of control of Designs and
provide Levi Strauss & Co. with all the information that Levi Strauss & Co.
had requested; (2) that he set forth in writing any material information
concerning Designs that he believes he has not already received; and (3)
that he provide a mark-up of the draft acquisition agreement, which the
Special Committee had been requesting since April. The Special Committee
also recommended to the Designs Board of Directors that the Designs
Shareholder Rights Agreement be amended to exempt from the Agreement any
acquisition of Common Stock made on or before November 7, 1999 pursuant to
an all-cash tender offer for any and all outstanding shares at a price of
not less than $3.65 per share where the purchaser has irrevocably committed
to effect a second-step cash-out merger for the same per share cash
consideration paid in the tender offer (any such offer, a "qualifying
offer").

      On July 6, 1999, the Special Committee sent a letter to Designs
stockholders describing the foregoing events and stating in the letter that
if within a reasonable period of time Mr. Holtzman could obtain the consent
of Levi Strauss & Co. and firm up his financing, the Special Committee
would recommend to the Board of Directors that Designs enter into a
definitive acquisition agreement with Mr. Holtzman at $3.65 per share in
cash. On July 7, 1999, the Board of Directors approved all of the
amendments to the Shareholder Rights Agreement proposed by the Special
Committee.

      DESPITE THE EFFORTS OF THE SPECIAL COMMITTEE TO FACILITATE A SALE OF
DESIGNS TO MR. HOLTZMAN, HE EITHER COULD NOT OR WOULD NOT DELIVER ON HIS
PROPOSAL TO ACQUIRE DESIGNS AT $3.65 PER SHARE.

      ELECTION OF DIRECTORS. For the reasons discussed below, the Company
believes that it is not in the best interests of Designs stockholders to
elect the Holtzman Group nominees to the Board.

      According to the Holtzman Group's own proxy materials, if the
Holtzman Group nominees are elected they intend to cause Designs to
implement a repurchase program for five million shares and to eliminate
many of the Company's anti-takeover protections, including the Shareholder
Rights Agreement. Implementation of the repurchase program alone would
increase Mr. Holtzman's ownership percentage to 14.3% as a result of a
reduction in the number of outstanding shares caused by the repurchase
program. If the Holtzman Group nominees are elected and both the repurchase
program and the elimination of the Shareholder Rights Agreement are
implemented, Holtzman, or any other third party for that matter, would be
free to make additional purchases of Designs stock without limit and
thereby would be free to acquire effective control of Designs without
paying a premium to all stockholders. Furthermore, Holtzman would be free
to act in concert with other third parties with a view towards acquiring
control of the Company. Mr. Holtzman long ago publicly stated in his
Schedule 13D that the Holtzman Group may in the future take any one or more
of a number of certain actions with respect to the Company's common stock,
including the purchase of additional shares of common stock in the open
market, through privately negotiated transactions with third parties or
otherwise. Accordingly, the Company believes that, in the event the
Holtzman Group's nominees are elected, there is a substantial risk that the
Holtzman Group, either alone or acting together with others, would be free
to acquire a sufficient number of shares of common stock to acquire a
controlling interest in the Company at an average cost materially below the
$3.65 per share previously offered by Mr. Holtzman. The Company strongly
believes that the risk of such a classic "creeping acquisition" strategy is
not in the best interests of the stockholders of Designs.

      Holtzman also states that if his nominees are elected, they will seek
to enhance shareholder value through a sale of Designs. In the Board's
view, this is an empty promise. Designs, through its financial advisor,
contacted 72 potential buyers. Moreover, the fact that Designs was for sale
was publicly disclosed. Nonetheless, no credible offer to acquire Designs
emerged despite an intensive effort to seek a buyer. The Company believes
that Holtzman's purported plan is utterly without credibility and that his
real agenda is to acquire effective control of Designs "on the cheap"
through a creeping acquisition.

      The Company also believes that its relationship with Levi Strauss &
Co. is the most significant asset of the Company. The License Agreement
prohibits any assignment or transfer by the Company of any of its rights or
obligations under the License Agreement, including in connection with "a
direct or indirect transfer of control" of the Company, without the prior
approval of Levi Strauss & Co. Accordingly, in connection with any
transaction involving such a transfer of control, the Company would be
required to obtain the prior consent of Levi Strauss & Co. in order to
avoid a breach of the terms of the License Agreement. The Holtzman Group
asserts that the proposed election of JMI Nominees is not a "transfer of
control" under the License Agreement with Levi Strauss & Co. In a letter to
the Company and Jewelcor Management, Inc. dated July 29, 1999, Levi Strauss
& Co. takes the position that the proposed displacement of the Designs
board in its entirety, and a sale of Designs to a third party, are
triggering events under the prohibition against transfers without the
consent of Levi Strauss & Co. Additionally, the letter states that Levi
Strauss & Co. will not waive its rights under the License Agreement and
presently intends to exercise them fully. The Company currently takes no
position on Levi Strauss & Co.'s interpretation of the License Agreement.
In light of the letter and Holtzman's previous conduct in connection with
the matter of obtaining consent from Levi Strauss & Co., and in particular
his failure to provide information that was specifically requested by Levi
Strauss & Co., Designs believes there is a material risk that Levi Strauss
& Co. would not give its consent to any transaction constituting "a direct
or indirect transfer of control" to Holtzman. In the Company's view, the
key point here is not the interpretation of rights under the Levi Strauss &
Co. contract. Given the importance of the Levi Strauss & Co. relationship
to Designs, the Company believes that any erosion of that relationship also
erodes the value of the Company and is not in the stockholders' best
interests.

      THE BOARD OF DIRECTORS OF THE COMPANY BELIEVES THAT ELECTION OF THE
HOLTZMAN NOMINEES IS NOT IN THE BEST INTERESTS OF THE COMPANY'S
STOCKHOLDERS AND URGES STOCKHOLDERS TO REJECT HIS SOLICITATION. YOUR BOARD
OF DIRECTORS THEREFORE REQUESTS THAT YOU SIGN, DATE AND RETURN THE ENCLOSED
BLUE PROXY CARD, WHETHER OR NOT YOU HAVE PREVIOUSLY SIGNED AND RETURNED THE
WHITE PROXY CARD SOLICITED BY THE HOLTZMAN GROUP.


           PROPOSAL 2. HOLTZMAN PROPOSAL RELATING TO RIGHTS PLAN

      The Holtzman Group is also proposing that the Company's stockholders
approve a resolution recommending that the Board of Directors of the
Company terminate the Company's Shareholder Rights Agreement dated as of
May 1, 1995, together with any amendments thereto (the "Rights Plan").

      The Board of Directors adopted the Rights Plan in 1995 in response to
its concerns that a person or group could acquire control of the Company,
in the open market or otherwise, without paying an appropriate premium for
control and without offering a fair and adequate price to all stockholders.
The Rights Plan is designed to deter coercive takeover tactics and to
otherwise encourage third parties interested in acquiring the Company to
negotiate with the Board of Directors. In particular, the Rights Plan is
intended to (i) reduce the risk of coercive two-tiered, front-end loaded or
partial offers which may not offer fair value to all stockholders; (ii)
mitigate against market accumulators who through open market and/or private
purchases may achieve a position of substantial influence or control
without paying to selling or remaining stockholders a fair control premium;
(iii) deter market accumulators who are simply interested in putting the
Company into "play"; (iv) restrict self-dealing by a substantial
stockholder; and (v) preserve the Board of Directors' bargaining power and
flexibility to deal with third-party acquirors and to otherwise seek to
maximize values for all stockholders.

      As recent events demonstrate, the Rights Plan is not intended to
prevent or deter a proxy contest or an offer to acquire the Company at a
price and on terms that would be in the best interests of all stockholders.
If the Board of Directors determines that an unsolicited offer is fair and
on terms that are otherwise in the best interests of stockholders, the
Board of Directors can redeem the rights issued under the Rights Plan or
amend the Rights Plan in order to permit the offer to proceed. Furthermore,
as discussed above, the Company amended the Rights Plan so that it would
not apply to any offer that meets the criteria of a "qualifying offer."

      In light of Mr. Holtzman's previous conditional "offers" to acquire
the outstanding Common Stock of the Company and his intent, as disclosed in
his proxy statement, to cause the Company to repurchase up to five million
shares of Common Stock held by stockholders other than himself concurrently
with his own accumulation of additional shares of Common Stock in the open
market, stockholders should consider whether Mr. Holtzman is attempting to
gain control of the Company without paying any control premium to all the
stockholders. If so, this is the very scenario that the Rights Plan was
intended to prevent.

      THE BOARD OF DIRECTORS CONSIDERS THE CONTINUATION OF THE RIGHTS PLAN,
AS AMENDED, TO BE IN THE BEST INTERESTS OF ITS STOCKHOLDERS AND THEREFORE
RECOMMENDS A VOTE AGAINST THE HOLTZMAN PROPOSAL (PROPOSAL 2).


                           ADDITIONAL INFORMATION

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The Company entered into a consulting agreement with Mr. Berger dated
as of December 21, 1994 (the "Consulting Agreement") in which he agreed to
provide an average of four days per week of consulting services to the
Company until December 20, 1997. As compensation for such services, among
other things, the Company agreed to pay Mr. Berger at the rate of $250,000
per annum and to provide him and his spouse health benefits during and
after the term of the Consulting Agreement. The Consulting Agreement
contains covenants pursuant to which Mr. Berger agreed during the term of
the Consulting Agreement and for a two year period following expiration of
the agreement, not to have any connection with any business that competes
with the business of the Company in the eastern United States. Under the
Consulting Agreement, the Company also agreed, during the term of the
agreement, to make available to Mr. Berger an automobile for use in
connection with his work for the Company and to reimburse him for the
expenses of operation of the automobile. The Company further agreed to
transfer title to such automobile to Mr. Berger, without charge to him,
promptly after expiration of the term of the agreement, and such
automobile, having a value of approximately $19,800 at the time of
transfer, was transferred to Mr. Berger in January 1998. From January 1,
1998 through December 31, 1998, Mr. Berger was paid to provide consulting
services to the Company on a month-to-month basis at the rate of $50,000
per annum. During this period and thereafter, the Company has provided, and
will continue to provide, health benefits to Mr. Berger and his spouse
pursuant to the Consulting Agreement. The Company paid Mr. Berger $45,833
in consulting fees pursuant to this arrangement for his services in fiscal
year 1998.

BOARD OF DIRECTORS AND COMMITTEE MEETINGS

      The Board of Directors met seven times during fiscal year 1998.
Messrs. Reichman, Groninger and Manuel attended all meetings of the Board,
Messrs. Thigpen and Berger attended six meetings and Mr. Shapiro attended
four meetings.

      The Board of Directors has an Audit Committee consisting of Messrs.
Berger, Groninger, Shapiro, and Thigpen, a Compensation Committee
consisting of Messrs. Groninger, Manuel and Thigpen, and a Corporate
Governance Committee consisting of Messrs. Berger, Groninger, Manuel,
Shapiro and Thigpen.

      The Audit Committee meets periodically with management and the
Company's independent accountants to review matters relating to the
Company's financial reporting, the adequacy of internal accounting controls
and the scope and results of audit work. The Audit Committee met four times
during fiscal year 1998. Mr. Thigpen attended all meetings of the Audit
Committee, Messrs. Groninger and Berger attended three meetings and Mr.
Shapiro attended two meetings.

      The Compensation Committee meets periodically to review executive and
employee compensation and benefits (including stock-based compensation
awards under the 1992 Stock Incentive Plan), supervise benefit plans and
make recommendations regarding them to the Board of Directors. The
Compensation Committee met twice in fiscal year 1998 and all members
attended each meeting.

      The Corporate Governance Committee is responsible for performing
functions related to governance of the Company, including, but not limited
to, planning for the succession and promotion of executive officers of the
Company, nominating individuals for election to the Board of Directors and
establishing, coordinating and maintaining the Company's corporate
compliance programs. The Corporate Governance Committee met once during
fiscal year 1998 and all members attended the meeting.

      The Corporate Governance Committee is responsible for reviewing the
nomination of individuals for election to the Board of Directors by
stockholders of the Company. Stockholders wishing to nominate an individual
for election to the Board of Directors must send a letter to the Secretary
of the Company stating the name and qualifications of the proposed nominee.
The letter must be received by the Company within the time limits set by,
and must in all other respects comply with, Section 4.16 of the By-Laws in
order for the proposed nominee to be considered for election to the Board
of Directors. Any stockholder who has complied with the timing,
informational and other requirements set forth in Section 4.16 and who
seeks to make such a nomination, or such stockholder's representative, must
be present in person at the Annual Meeting of Stockholders of the Company
at which such nominee's election is to be considered.

      On December 11, 1998, the Board of Directors formed a Special
Committee in accordance with Section 4.5 of the By-Laws for the purpose of
managing the process of seeking a buyer for the Company. The Special
Committee consists of Messrs. Groninger, Manuel and Thigpen. The Special
Committee met five times during fiscal year 1998 and all members attended
each of such meetings.

RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

      On June 19, 1998, the Company dismissed its principal independent
accountants, Coopers & Lybrand L.L.P. ("Coopers & Lybrand"). On June 24,
1998, the Company engaged Arthur Andersen LLP ("Arthur Andersen") as its
new principal independent accountants. The Company's Board of Directors and
its Audit Committee unanimously approved the change of principal
independent accountants.

      Since January 28, 1995 to date Arthur Andersen has served and
continues to serve as the principal independent accountant of The
Designs/OLS Partnership (the "OLS Partnership"), the joint venture
partnership between a subsidiary of the Company and a subsidiary of Levi's
Only Stores, Inc., a subsidiary of Levi Strauss. For financial reporting
purposes, the OLS Partnership's assets, liabilities and results of
operations are consolidated with those of the Company.

      During fiscal year 1996 and fiscal year 1997 and thereafter until its
engagement of Arthur Andersen, the Company did not consult Arthur Andersen
regarding the type of audit opinions that might be rendered on the
Company's financial statements relating to such periods. Throughout those
same periods, there were no matters that occurred that constituted either a
disagreement or the kind of event described in Item 304(a)(1)(v) of
Regulation S-K promulgated by the SEC.

      During fiscal year 1996 and fiscal year 1997 and thereafter through
June 19, 1998, there were no disagreements between the Company and Coopers
& Lybrand on matters of accounting principles or practices, financial
statement disclosure, or auditing scope or procedure which, if not resolved
to the satisfaction of Coopers & Lybrand, would have caused Coopers &
Lybrand to make reference to the subject matter thereof in its reports.
During the fiscal year 1996 and fiscal year 1997 and thereafter through
June 19, 1998, there was no occurrence of the kinds of events described in
Item 304(a)(1)(v) of Regulation S-K promulgated by the SEC. In addition,
none of the reports issued by Coopers & Lybrand concerning the Company's
financial statements for the Company's fiscal years ended February 1, 1997
and January 31, 1998 and thereafter through June 19, 1998 contain any
adverse opinion or disclaimer of opinion. Such reports were not qualified
or modified as to uncertainty, audit scope, or accounting principles.


                          SOLICITATION OF PROXIES

      Proxies may be solicited, without additional compensation, by
directors, officers or employees of the Company by mail, telephone,
facsimile, telegram, in person or otherwise. The Company will bear the cost
of the solicitation of proxies, including the preparation, printing and
mailing of the proxy materials. In addition, the Company will request
banks, brokers and other custodians, nominees and fiduciaries to forward
proxy material to the beneficial owners of the Common Stock and obtain
their voting instructions. The Company will reimburse those firms for their
expenses in accordance with the rules of the SEC and The New York Stock
Exchange. In addition, the Company has retained Innisfree M&A Incorporated
("Innisfree") to assist in the solicitation of proxies for a fee of $75,000
plus out-of-pocket expenses. Innisfree will employ approximately 25 people
to solicit the Company's stockholders.

      Expenses related to the solicitation of stockholders, in excess of
those normally spent for an annual meeting, are expected to aggregate
approximately $300,000, of which approximately $105,000 has been spent to
date.


                      PARTICIPANTS IN THE SOLICITATION

      Under applicable regulations of the SEC, each member of the Board of
Directors, certain executive officers of the Company and certain other
corporate officers of the Company may be deemed to be a "participant" in
the Company's solicitation of proxies. The principal occupation and
business address of each person who may be deemed a participant are set
forth in Appendix A hereto. Information about the present ownership by the
directors and named executive officers of the Company of the Company's
securities is provided in this Proxy Statement and the present ownership of
the Company's securities by other participants is listed in Appendix A.


                           STOCKHOLDER PROPOSALS

      Pursuant to the Company's By-Laws, the Company generally holds its
annual meeting of stockholders in June. The date of the 1999 Annual Meeting
was delayed due to the Company's efforts to negotiate a sale transaction
with JMI. The Company intends to hold its 2000 annual meeting of
stockholders in June. If the Company does so, the deadline for submitting
stockholder proposals for inclusion in the Company's proxy materials will
be a reasonable time before the Company begins to print and mail its proxy
materials. If the Company does not hold the 2000 annual meeting of
stockholders on a date that is more than 30 days from the date of the
Annual Meeting, then stockholder proposals for inclusion in the proxy
materials related to the 2000 Annual Meeting of Stockholders must be
received by the Company at its executive offices no later than April 28,
2000.

      In addition, the By-Laws provide that for business to be properly
brought before an Annual Meeting of Stockholders (or any Special Meeting in
lieu of an Annual Meeting of Stockholders), a stockholder must: (i) give
timely written notice to the Secretary of the Company describing any
proposal to be brought before such meeting; and (ii) be present at such
Annual Meeting, either in person or by a representative. Such procedural
requirements are fully set forth in Section 3.14 of the By-Laws. A
stockholder's notice will be timely if delivered to, or mailed to and
received by, the Company not less than seventy-five days nor more than one
hundred twenty days prior to the anniversary date of the immediately
preceding Annual Meeting (the "Anniversary Date"). To bring an item of
business before the 2000 Annual Meeting, a stockholder must deliver the
requisite notice of such item to the Secretary of the Company not before
June 6, 2000 nor later than July 21, 2000. In the event the Annual Meeting
is scheduled to be held on a date more than thirty days before the
Anniversary Date or more than sixty days after the Anniversary Date,
however, a stockholder's notice will be timely if delivered to, or mailed
to and received by, the Company not later than the close of business on the
later of (a) the seventy-fifth day prior to the scheduled date of such
Annual Meeting or (b) the fifteenth day following the day on which public
announcement of the date of such Annual Meeting is first made by the
Company.


                               OTHER MATTERS

      As of this date, management knows of no business which may properly
come before the Annual Meeting other than that stated in the Notice of
Annual Meeting. Should any other business arise, proxies given in the
accompanying form will be voted in accordance with the discretion of the
person or persons voting them. The Annual Report for fiscal year 1998 is
being delivered to stockholders with this Proxy Statement, but is not
incorporated herein and is not to be deemed a part hereof.


                                 IMPORTANT

      1. If your shares are registered in your own names, please sign, date
and mail the enclosed BLUE Proxy Card to Innisfree in the postage-paid
envelope provided.

      2. If your shares are held in the name of a brokerage firm, bank
nominee or other institution, only it can sign a BLUE Proxy Card with
respect to your shares. Please contact the person responsible for your
account and give instructions for a BLUE Proxy Card to be issued
representing your shares.

      If you have any questions about giving your proxy or require
assistance, please call:

                         INNISFREE M&A INCORPORATED
                       501 MADISON AVENUE, 20th FLOOR
                          NEW YORK, NEW YORK 10022
                       CALL TOLL FREE: (888) 750-5834
                BANKS & BROKERS CALL COLLECT: (212) 750-5833




                                                                  APPENDIX A


    INFORMATION CONCERNING THE DIRECTORS AND CERTAIN EXECUTIVE OFFICERS
          AND EMPLOYEES OF DESIGNS AND OTHER PARTICIPANTS WHO MAY
                 ALSO SOLICIT PROXIES ON BEHALF OF DESIGNS

      The following table sets forth the name, principal business address
and the present office or other principal occupation or employment, and the
name, principal business and the address of any corporation or other
organization in which such employment is carried on, of the directors and
certain executive officers of Designs and certain employees and other
representatives of Designs who may also solicit proxies from stockholders
of Designs (collectively, the "Participants"). Unless otherwise indicated,
the principal occupation refers to such person's position with Designs and
the business address is 66 B Street, Needham, MA 02494.

DIRECTORS

      The principal occupations of the Company's directors are set forth on
pages 6 and 7 of this Proxy Statement. The principal business address of
Mr. Reichman is that of the Company. The name, business and address of the
other director-participants' organization of employment are as follows:

Name                            Address
- ----                            -------
Stanley I. Berger               100 Essex Road
                                Chestnut Hill, MA 02467


James G. Groninger              The Bay South Company
                                101 Shockoe Slip, Suite M
                                Richmond, VA  23219

Bernard M. Manuel               Cygne Designs, Inc.
                                1372 Broadway
                                New York, NY 10018

Melvin I. Shapiro               2044 Beacon Street
                                Waban, MA  02168


Peter L. Thigpen                Executive Reserves
                                700 Larkspur Landing Circle, Suite 273
                                Larkspur, CA  94939


EXECUTIVE OFFICERS AND MANAGEMENT

      The principal occupation of the Company's executive officers and
certain other members of management and employees who are deemed
participants in the solicitation of proxies are set forth below. Except as
otherwise specified below, the principal business address of each of such
persons is that of the Company.

Name                            Principal Occupation
- ----                            --------------------
Scott N. Semel                  Executive Vice President, General Counsel
                                and Secretary

Carolyn R. Faulkner             Vice President, Chief Financial Officer
                                and Treasurer

Anthony E. Hubbard              Vice President and Deputy General Counsel

Shelly E. Mokas                 Controller


SHIELDS & COMPANY, INC.

      In December 1998, Designs retained Shields & Company, Inc.
("Shields") to act as its financial advisor in connection with the proposed
sale of the Company, for which Shields may receive substantial fees, as
well as reimbursement of reasonable out-of-pocket expenses. In addition,
Designs has agreed to indemnify Shields and certain persons related to it
against certain liabilities arising out of their engagement. Shields is an
investment banking and advisory firm that provides a range of financial
services for institutional and individual clients. Shields does not admit
that it or any of its directors, officers or employees is a "participant"
(as defined in Schedule 14A promulgated under the Exchange Act) in the
solicitation of proxies by the Company, or that Schedule 14A requires the
disclosure of certain information concerning Shields. In connection with
its role as financial advisor to Designs, certain investment banking
employees of Shields may communicate in person, by telephone or otherwise
with a limited number of institutions, brokers or other persons who are
stockholders of Designs. Shields, through an affiliate, may trade
securities of Designs for its own account and the account of its customers
and, accordingly, may at any time hold a long or short position in such
securities. As of August 11, 1999, Shields did not hold a position in
shares of Common Stock for its own account. Additionally, in the normal
course of its business, Shields may finance securities positions by bank
and other borrowings and repurchase and securities borrowing transactions.

      Information with respect to the employees of Shields who may be
deemed "Participants" is set forth below. None of the individuals named
below owns any shares of Common Stock or has engaged in any transaction
involving Designs Common Stock during the past two years. The principal
business address of each of the persons listed below is 150 Federal Street,
Boston, MA 02110.

      Name                        Principal Occupation
      ----                        --------------------
      Thomas J. Shields           Investment Banking and Advisory Services

      Jeffrey C. Bloomberg        Investment Banking and Advisory Services


INFORMATION REGARDING OWNERSHIP OF THE COMPANY'S SECURITIES BY PARTICIPANTS

      None of the Participants owns any of the Company's securities of
record but not beneficially. The number of shares of Common Stock held by
directors and the Named Executive Officers is set forth on pages 5 and 6 of
this Proxy Statement. The number of shares of Common Stock held by the
other Participants is set forth below:

      Name                                  Share Ownership
      ----                                  ---------------
      Thomas J. Shields                     None

      Jeffrey C. Bloomberg                  None

      Anthony E. Hubbard                    12,700 shares of Common Stock

      Shelly E. Mokas                       6,967 shares of Common Stock


MISCELLANEOUS INFORMATION CONCERNING PARTICIPANTS

      Except as described in the Proxy Statement or in this Appendix A, to
the knowledge of the Company none of the Participants nor any of their
respective affiliates or associates (together, the "Participant
Affiliates"), (i) directly or indirectly beneficially owns any shares of
Common Stock of the Company or any securities of any subsidiary of the
Company or (ii) has had any relationship with the Company in any capacity
other than as a stockholder, employee, officer and director. Furthermore,
except as described in the Proxy Statement or in this Appendix A, no
Participant or Participant Affiliate is either a party to any transaction
or series of transactions since the beginning of fiscal 1998, or has
knowledge of any currently proposed transaction or series of transactions,
(i) to which the Company or any of its subsidiaries was or is to be a
party, (ii) in which the amount involved exceeds $60,000, and (iii) in
which any Participant Affiliate had, or will have, a direct or indirect
material interest.

      Except for the employment and consulting agreements described in the
Proxy Statement, to the knowledge of the Company no Participant or
Participant Affiliate has entered into any agreement or understanding with
any person respecting any future employment by the Company or its
affiliates or any future transactions to which the Company or any of its
affiliates will or may be a party. Except as described in this Appendix A
or in the Proxy Statement, to the knowledge of the Company there are no
contracts, arrangements or understandings by any Participant Affiliate
within the past year with any person with respect to the Company's
securities.


INFORMATION CONCERNING CERTAIN TRANSACTIONS IN COMMON STOCK BY
PARTICIPANTS WITHIN THE PAST TWO YEARS

      The following table sets forth all purchases and sales of Common
Stock by the Participants during the last two years:


                         NUMBER OF SHARES           DATE OF
NAME                    PURCHASED (OR SOLD)     PURCHASE OR SALE     FOOTNOTE
- ----                    -------------------     ----------------     --------
Stanley I. Berger            (4,000)                10/1/97            (3)
                             (5,780)                12/5/97            (3)
                              1,090                 4/13/98            (4)
                              1,000                  6/1/98            (4)
                              1,440                  6/9/98            (4)
                              3,000                  6/9/98            (1)
                              1,200                 8/13/98            (4)
                              1,846                 9/28/98            (4)
                              1,297                12/10/98            (4)
                                600                  2/8/99            (4)
                                387                 3/19/99            (4)
                                639                  4/8/99            (4)
                                615                 5/12/99            (4)
                                750                 5/19/99            (4)
                              1,043                  7/7/99            (4)
                              1,384                 7/20/99            (4)
                              1,000                 8/11/99            (4)

Joel H. Reichman             14,998                 11/7/97            (7)
                              5,000                  6/9/98            (2)
                             10,000                11/23/98            (2)

Scott N. Semel               18,750                11/14/97            (7)
                             (4,837)               11/14/97            (8)
                             (1,161)               12/30/97            (3)
                              5,000                11/23/98            (2)

Carolyn R. Faulkner             800                10/15/97            (2)
                             12,000                12/08/98            (2)*

James G. Groninger            1,818                 4/13/98            (4)
                              1,000                  6/1/98            (4)
                              1,440                  6/9/98            (4)
                              3,000                  6/9/98            (1)
                              1,200                 8/13/98            (4)
                              1,846                 9/28/98            (4)
                              1,297                12/10/98            (4)
                                750                 12/28/98           (4)
                                705                  1/4/99            (4)
                                727                 1/11/99            (4)
                                631                 1/19/99            (4)
                              1,930                 1/25/99            (4)
                                539                  2/1/99            (4)
                              1,200                  2/8/99            (4)
                                695                 2/15/99            (4)
                                644                 2/22/99            (4)
                                750                  3/1/99            (4)
                                685                  3/8/99            (4)
                                761                 3/15/99            (4)
                                387                 3/19/99            (4)
                                750                 3/22/99            (4)
                              1,573                 3/29/99            (4)
                                666                  4/5/99            (4)
                                639                  4/8/99            (4)
                                695                 4/12/99            (4)
                                666                 4/19/99            (4)
                                727                 4/26/99            (4)
                                615                 4/30/99            (4)
                              1,200                  5/5/99            (4)
                              1,230                 5/12/99            (4)
                              1,500                 5/19/99            (4)
                                738                 5/26/99            (4)
                                786                  6/2/99            (4)
                                774                  6/9/99            (4)
                                923                 6/16/99            (4)
                                888                 6/24/99            (4)
                              1,090                 6/28/99            (4)
                              1,000                  7/1/99            (4)
                              2,086                  7/7/99            (4)
                              2,307                 7/20/99            (4)
                                888                 7/26/99            (4)
                                827                 7/30/99            (4)
                                905                  8/4/99            (4)
                              1,000                  8/9/99            (4)
                              1,000                 8/11/99            (4)

Melvin I. Shapiro            27,000                 10/8/97            (7)
                            (10,000)               10/14/97            (5)
                             (5,000)               10/15/97            (5)
                              1,090                 4/13/98            (4)
                              1,440                  6/9/98            (4)
                              3,000                  6/9/98            (1)
                              1,846                 9/28/98            (4)
                                827                 1/25/99            (4)
                                600                  2/8/99            (4)
                                387                 3/19/99            (4)
                                639                  4/8/99            (4)
                                615                 5/12/99            (4)
                                750                 5/19/99            (4)
                              1,043                  7/7/99            (4)
                              1,384                 7/20/99            (4)
                              1,000                 8/11/99            (4)

Bernard M. Manuel            16,200                 10/6/97            (7)
                              1,818                 4/13/98            (4)
                              1,000                  6/1/98            (4)
                                960                  6/9/98            (4)
                              3,000                  6/9/98            (1)
                              1,200                 8/13/98            (4)
                              1,846                 9/28/98            (4)
                              1,297                12/10/98            (4)
                                750                12/28/98            (4)
                                705                  1/4/99            (4)
                                727                 1/11/99            (4)
                                631                 1/19/99            (4)
                              1,655                 1/25/99            (4)
                                539                  2/1/99            (4)
                              1,200                  2/8/99            (4)
                                695                 2/15/99            (4)
                                644                 2/22/99            (4)
                                750                  3/1/99            (4)
                                685                  3/8/99            (4)
                              1,573                 3/29/99            (4)
                                639                  4/8/99            (4)
                                695                 4/12/99            (4)
                                666                 4/19/99            (4)
                                727                 4/26/99            (4)
                                615                 4/30/99            (4)
                              1,200                  5/5/99            (4)
                              1,500                 5/19/99            (4)
                                738                 5/26/99            (4)
                                786                  6/2/99            (4)
                                923                 6/16/99            (4)
                                888                 6/24/99            (4)
                              1,090                 6/28/99            (4)
                              1,000                  7/1/99            (4)
                              1,043                  7/7/99            (4)
                              1,384                 7/20/99            (4)
                                888                 7/26/99            (4)
                                827                 7/30/99            (4)
                                905                  8/4/99            (4)
                              1,000                  8/9/99            (4)
                              1,000                 8/11/99            (4)

Peter L. Thigpen              1,000                 1/20/98            (2)
                              1,818                 4/13/98            (4)
                              1,440                  6/9/98            (4)
                              3,000                  6/9/98            (1)
                              1,200                 8/13/98            (4)
                              1,846                 9/28/98            (4)
                              1,297                12/10/98            (4)
                                750                12/28/98            (4)
                                705                  1/4/99            (4)
                                727                 1/11/99            (4)
                                631                 1/19/99            (4)
                              1,930                 1/25/99            (4)
                                539                  2/1/99            (4)
                              1,200                  2/8/99            (4)
                                695                 2/15/99            (4)
                                644                 2/22/99            (4)
                                750                  3/1/99            (4)
                                685                  3/8/99            (4)
                                761                 3/15/99            (4)
                                387                 3/19/99            (4)
                                750                 3/22/99            (4)
                              1,573                 3/29/99            (4)
                                666                  4/5/99            (4)
                                639                  4/8/99            (4)
                                695                 4/12/99            (4)
                                666                 4/19/99            (4)
                                727                 4/26/99            (4)
                                615                 4/30/99            (4)
                              1,200                  5/5/99            (4)
                              1,230                 5/12/99            (4)
                              1,500                 5/19/99            (4)
                                738                 5/26/99            (4)
                                786                  6/2/99            (4)
                                774                  6/9/99            (4)
                                923                 6/16/99            (4)
                                888                 6/24/99            (4)
                              1,090                 6/28/99            (4)
                              1,000                  7/1/99            (4)
                              2,086                  7/7/99            (4)
                              2,307                 7/20/99            (4)
                                888                 7/26/99            (4)
                                827                 7/30/99            (4)
                                905                  8/4/99            (4)
                              1,000                  8/9/99            (4)
                              1,000                 8/11/99            (4)

Anthony E. Hubbard            2,500                 10/6/97            (1)
                              2,500                  6/9/98            (1)
                              3,000                  6/9/98            (6)

Shelly E. Mokas               1,000                 10/6/97            (1)
                              1,000                  6/9/98            (1)
                              3,000                  6/9/98            (6)
                                500                 9/28/98            (1)
                              1,000                 12/9/98            (2)

Footnotes:

(1)   Stock option award.
(2)   Open market or private purchase.
(3)   Disposition pursuant to a bona fide gift.
(4)   Acquisition of shares via Director compensation.
(5)   Open market or private sale.
(6)   Issued pursuant to conditioned stock award.
(7)   Acquisition of shares via exercise of a stock option.
(8)   Tender of shares toward purchase of a stock option exercise.
*     Purchased by spouse's IRA




                                   PROXY

                               DESIGNS, INC.

                       ANNUAL MEETING OF STOCKHOLDERS


        THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
            FOR THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON
                              OCTOBER 4, 1999


      The undersigned stockholder of Designs, Inc. hereby appoints James G.
 Groninger, with full power of substitution and to each substitute appointed
 pursuant to such power, as proxy or proxies, to cast all votes, as
 designated hereon, which the undersigned stockholder is entitled to cast at
 the Annual Meeting of the Stockholders of Designs, Inc. to be held at 11:00
 p.m. local time on October 4, 1999, at One Post Office Square, Boston,
 Massachusetts 02109, and, at any and all adjournments and postponements
 thereof, with all powers which the undersigned would possess if personally
 present (i) as designated below with respect to the matters set forth below
 and described in the accompanying Notice and Proxy Statement, and (ii) in
 their discretion with respect to any other business that may properly come
 before the Annual Meeting.  The undersigned stockholder hereby revokes any
 proxy or proxies heretofore given by the undersigned to others for such
 Annual Meeting.

      THIS PROXY WHEN PROPERLY EXECUTED AND RETURNED WILL BE VOTED IN THE
 MANNER DIRECTED BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION IS MADE,
 THIS PROXY WILL BE VOTED (1) FOR THE ELECTION OF ALL NOMINEES LISTED IN
 PROPOSAL 1 AND (2) AGAINST PROPOSAL 2.


                            PLEASE ACT PROMPTLY
          PLEASE SIGN AND DATE THE REVERSE SIDE OF THIS PROXY CARD
                AND RETURN IT IN THE ENCLOSED ENVELOPE TODAY


      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION OF THE
 NOMINEES LISTED IN PROPOSAL 1 BELOW AND AGAINST PROPOSAL 2.

      1.   Election of the nominees named below to the Board of Directors of
           the Company.

                  For           Withhold      For All Except
                  [   ]           [   ]           [   ]

                Nominees:  Joel H. Reichman,
                           James G. Groninger,
                           Bernard M. Manuel,
                           Melvin I. Shapiro, and
                           Peter L. Thigpen.

                INSTRUCTION:   To withhold authority to vote for any
                individual nominee, mark "For All Except" and write that
                nominee's name in the space provided below.

                ___________________________________________


      2.   Holtzman proposal to recommend that the Company's Board of
           Directors terminate the Shareholder Rights Agreement.

                FOR        AGAINST      ABSTAIN
                [   ]       [   ]        [   ]


      This proxy may be revoked prior to the time it is voted by delivering
 to the Secretary of the Company either a written revocation or a proxy
 bearing a later date or by appearing at the Annual Meeting and voting in
 person.


                               Dated: ___________________

                               Signature: _______________

                               Signature: _______________

                               Title: ___________________

                               Please date and sign here exactly as name
                               appears hereon.  When signing as attorney,
                               administrator, trustee or guardian, give full
                               title as such; and when stock has been issued
                               in the name of two or more persons, all must
                               sign.