SCHEDULE 14A
                        (Rule 14a-101)
            INFORMATION REQUIRED IN PROXY STATEMENT
                  SCHEDULE 14A INFORMATION
         Proxy Statement Pursuant to Section 14(a) of the
                  Securities Exchange Act of 1934


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     14a-6(e)(2)

[_]  Definitive Proxy statement

[_]  Definitive additional materials

[X]  Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12



                          DESIGNS, INC.
           (Name of Registrant as Specified in its Charter)


                     JEWELCOR MANAGEMENT, INC.
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


     Payment of filing fee (Check the appropriate box):

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(3) Per unit  price  or other  underlying  value  of  transaction  computed
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[_]  Fee paid previously with preliminary materials.







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Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number,
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FOR IMMEDIATE RELEASE
Contact:   James R. Verano  (570) 822-6277, ext. 15


     JMI WARNS SHAREHOLDERS NOT TO BE MISLED BY DESIGNS, INC.'S STATEMENTS


Wilkes-Barre, Pennsylvania, September 22, 1999.....James R. Verano, Chief
Financial Officer of Jewelcor Management, Inc. ("JMI"), a 9.9% shareholder of
Designs, Inc. (NASDAQ: DESI) ("Designs"), announced today that JMI is mailing
the following letter to Designs' stockholders in connection with its proxy
solicitation to elect its slate of directors and to terminate Designs' Poison
Pill.





                      Jewelcor Management, Inc.
                      100 North Wilkes-Barre Blvd.
                      Wilkes-Barre, PA 18702
                           800.880.6972


                                                           September 21, 1999

Dear Fellow Shareholder:

 We need your support for what we believe to be the most critical shareholder
decision in the history of Designs, Inc.

 Since Joel Reichman cannot defend the $78.3 million loss the Company has
suffered over the past 2 1/2 years, the precipitous 83% drop in the price of
its stock, and its current dire financial circumstances, he and the Board of
Directors have resorted to one central theme consisting solely of scare
tactics.


     DO NOT BE MISLED BY THE COMPANY'S STATEMENTS REGARDING LEVI STRAUSS.
     LEVI STRAUSS HAS NEVER STATED THAT IT WILL TERMINATE ITS RELATIONSHIP
     WITH DESIGNS IF JMI'S NOMINEES ARE ELECTED.


 It is obvious what precipitated the letter from Levi Strauss & Co. In our
view, Joel Reichman considers the relationship with Levi Strauss to be
personal, and that no one other than himself would be acceptable to perpetuate
the business relationship. In essence, Joel Reichman is telling shareholders
that we are "stuck with him" and our "do nothing" Board of Directors. This is
not the case!

 The relationship with Levi Strauss is an asset of paramount importance that
belongs to Designs and its shareholders, and not Joel Reichman. Designs is
clearly misleading shareholders by indicating that Levi Strauss will terminate
the relationship if JMI's slate of directors is elected. Although Levi Strauss
has taken the position that it has the right to approve the JMI Nominees in the
event they are elected, it has never stated that it will terminate the license
agreement in that event. As noted by Levi Strauss and the Company, this
business relationship is important to both companies.

 Furthermore, would Stanley Berger, the Chairman of the Board, Founder and
largest individual shareholder of the Company have voted his 965,321 shares in
our favor if he was concerned about an ongoing relationship with Levi Strauss?
Mr. Berger initiated that relationship over 22 years ago, and is most certainly
well thought of by Levi Strauss.





     A NEW MANAGEMENT TEAM IS THE COMPANY'S ONLY CHANCE FOR SURVIVAL.


 Out of a sense of concern for our investment as well as the investments of all
other shareholders, JMI has funded a very expensive proxy fight in an effort
to rid the Company once and for all of Joel Reichman and present management.
JMI's independent nominees are distinguished, experienced executives and
business people who are committed to hiring the most qualified talent to manage
our Company. Several very impressive CEO candidates have already been
interviewed.

 In our view, a new management team is the Company's only chance for survival.
Neither Levi Strauss nor the Company have said a single detrimental word about
the qualifications of our esteemed nominees.


     WHY HAS CURRENT MANAGEMENT NEVER SPOKEN ABOUT
     ENHANCING SHAREHOLDER VALUE IN THIS SOLICITATION?


 The JMI Nominees have formulated a detailed plan to enhance shareholder value.
The Company has only responded with a feeble attempt to reduce its bloated
overhead. When you consider the number of stores that have been closed, it is
of little, if any, consequence. What is of consequence is that since Joel
Reichman became the CEO of the Company, annual store sales have decreased 33%,
sales per square foot are down 26% and gross margins are down 33%. The Company
has gone from a $38 million cash position and no bank debt to an all time high
of $24 million in bank debt as of July 31, 1999. In our opinion, they have
squandered approximately $60 million.


     $3.4 MILLION ALLOCATED TO BENEFIT MANAGEMENT


 To make matters worse, the Company borrowed $2.3 million to fund a trust for
the benefit of three senior executives and obligated itself to an additional
$1.1 million in stay bonuses. The Company stated that it had to do so in order
to encourage them not to resign. In our opinion, this was an excellent
opportunity to terminate their employment agreements without payment of their
"golden parachutes".

 In a clearly contemptuous and arrogant reply, the Company stated that it does
not need a history lesson. A 19th Century philosopher said, "Those who cannot
remember the past are condemned to repeat it". This does not bode well for the
shareholders unless new nominees are elected and present management is
replaced.





                  YOUR VOTE IS IMPORTANT


 The Company is trying to convince you that better days are ahead. Don't be
fooled by their baseless optimism and scare tactics! They are just trying to
maintain their positions and excessive management compensation. Let them know
it's our Company, not theirs.

 Vote FOR the qualified JMI Nominees and FOR JMI's stockholder proposal
recommending the termination of the Poison Pill. Support the maximization of
your investment by signing, dating and mailing your WHITE proxy today. We urge
you not to sign the proxy card which is sent to you by Designs, Inc. even as a
protest vote against the current Board of Directors.



 REMEMBER, EACH PROPERLY EXECUTED PROXY YOU SUBMIT REVOKES ALL PRIOR PROXIES.


 If any of your shares are held in the name of a bank, broker or other nominee,
please contact the party responsible for your account and direct him or her to
vote on the WHITE proxy card FOR JMI's Nominees and FOR the JMI stockholder
proposal which recommends that the Board of Directors terminate the Poison
Pill. Please return your WHITE proxy card by mail immediately.

 You, the true owners of the Company, will make this important decision. Please
act in your own best interest. The current Board has had its chance - now
it's your turn!

 If you need assistance in voting your shares, please contact D.F. KING & Co.,
Inc. at 800-290-6424. We appreciate your early support. If you have any
questions or comments, please call me or Jeffrey Unger at 800-880-6972.


                                             Sincerely,



                                             Seymour Holtzman
                                             Jewelcor Management, Inc.

We are most fortunate to have an impressive slate of directors. Please vote
for them.  (See page 4 - Their backgrounds are great!)







          JMI IS OFFERING A SLATE OF NOMINEES WITH IMPECCABLE
      CREDENTIALS. THEY ARE EXPERIENCED, INDEPENDENT, SUCCESSFUL
      BUSINESS PEOPLE WHO WILL MAKE IMMEDIATE CHANGES TO RETURN
      THE COMPANY TO ITS FORMER PROFITABILITY.


 These independent, distinguished nominees with vast retailing expertise and
other impressive credentials were highly recommended by a big five accounting
firm and investment banking firms. None of the nominees have been previously
associated with JMI, and Mr. Holtzman is not seeking a board seat.



 John J. Schultz - Served as Executive Vice President and General Merchandise
Manager at Bloomingdale's Department Stores and Sanger Harris Department Stores
and President of B.Altman & Co.

 Jeremiah P. Murphy- President of the Harvard "Coop", a 117 year old member
based retail business serving the needs of ivy league students. He was
previously a Regional Vice President/General Manager for Neiman Marcus.

 Joseph Pennacchio - Formerly the President of Jordan Marsh Department Stores;
Senior Vice President for Merchandising at Abraham & Strauss Department Stores
and Group Vice President of Merchandising - Textiles at R.H. Macy.

 Robert Patron - Real estate developer who has owned over 65 commercial and
residential properties. He is presently an investor and lawyer.

 Jesse Choper - Earl Warren Professor of Public Law, and formerly the Dean of
the University of California at Berkeley School of Law.


** If elected, the JMI Nominees also expect to invite Stanley Berger, the
Founder, current Chairman of the Board, and largest individual shareholder of
the Company to rejoin the Board of Directors.