Form 8-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 27, 2013

 

 

DESTINATION XL GROUP, INC.

(Exact Name of Registrant as Specified in its Charter)

 

 

 

Delaware   01-34219   04-2623104
(State or Other Jurisdiction   (Commission   (I.R.S. Employer
of Incorporation)   File Number)   Identification No.)
555 Turnpike Street, Canton, Massachusetts   02021
(Address of Principal Executive Offices)   (Zip Code)

(781) 828-9300

(Registrant’s telephone number, including area code)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 


Item 2.02 Results of Operations and Financial Condition.

On February 27, 2013, Destination XL Group, Inc. (the “Company”) issued a press release announcing preliminary results for the fourth quarter and fiscal year ending February 2, 2013 (“fiscal 2012”). A copy of this press release is attached hereto as Exhibit 99.1.

Item 7.01 Regulation FD Disclosure.

The Company will be presenting a slide presentation to various investment groups at upcoming investor conferences beginning on February 28, 2013. A copy of the slides to be presented at those conferences is attached to this report as Exhibit 99.2 and is incorporated by reference herein.

The slide presentation contained in the exhibit includes statements intended as “forward-looking statements,” which are subject to the cautionary statement about forward-looking statements set forth in the exhibit. The slide presentation is being furnished, not filed, pursuant to Regulation FD. Accordingly, the slide presentation will not be incorporated by reference into any registration statement filed by the Company under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by reference. The furnishing of the slide presentation is not intended to, and does not, constitute a determination or admission by the Company that the information in the slide presentation is material or complete, or that investors should consider this information before making an investment decision with respect to the Company.

Presentation of Non-GAAP Measures

The slide presentation includes the discussion of non-GAAP free cash flow on slide 24. Free cash flow is not a measure determined by generally accepted accounting principles (“GAAP”) and should not be considered superior to or as a substitute for net income (loss) or cash flows from operating activities or any other measure of performance derived in accordance with GAAP.

In addition, all companies do not calculate non-GAAP financial measures in the same manner and, accordingly, “free cash flows” as presented in this slide presentation may not be comparable to similar measures used by other companies. The Company calculates free cash flows as cash flow from operating activities less capital expenditures and discretionary store asset acquisitions, if any. We calculate projected free cash flows for fiscal 2016 of $60.0-$70.0 million as estimated cash flow from operating activities of $77.0-$87.0 million, less estimated capital expenditures of $17.0 million (no discretionary store asset acquisitions are anticipated in fiscal 2016). We believe that inclusion of this non-GAAP measure helps investors gain a better understanding of projected performance, especially when comparing such results to previous periods.

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit No.

 

Description

99.1   Press Release dated February 27, 2013
99.2   Investor Slide Presentation dated February 28, 2013


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

    DESTINATION XL GROUP, INC.
Date: February 27, 2013     By:  

/s/ Dennis R. Hernreich

      Name: Dennis R. Hernreich
      Title:   Executive Vice President and Chief Financial Officer
EX-99.1

Exhibit 99.1

 

LOGO

CONTACT:

Jeff Unger

Vice President Investor Relations

(561) 482-9715

Destination XL Group, Inc. Announces Preliminary

Fourth-Quarter 2012 Results in Advance of KeyBanc Consumer Conference

Destination XL Retail Store and E-commerce Platform Deliver Increased Sales Comps;

Company to Launch DXL Marketing Campaign in Spring 2013

Following Successful Test Marketing;

Expects 2013 to be Year of Accelerated Progress in DXL Transformation;

Full Fourth-Quarter and Full-Year Results to be Announced Friday, March 15

Canton, Mass., February 27, 2013Destination XL Group, Inc. (NASDAQ: DXLG), the largest retailer of big & tall men’s apparel and accessories, announced today preliminary operating results for the fourth quarter of 2012.

Highlights

 

   

Comparable fourth-quarter sales increased approximately 0.5% – the Company’s 11th consecutive quarter of positive comparable sales – and total sales increased to approximately $114.9 million compared with $111.1 million in the fourth quarter of fiscal 2011. Full year comparable sales increased approximately 1.5%, and 2012 total sales were approximately $399.6 million compared with $395.9 million in 2011.

 

   

Comparable fourth quarter sales for Destination XL® (DXL®) stores were up approximately 15.0%, while comparable fourth quarter sales for Casual Male XL retail and outlet stores decreased approximately 2.3%. In the quarter, the DXL stores represented approximately 18% of the Company’s comparable retail business. Comparable fourth quarter sales from the e-commerce platform increased approximately 13%.

 

   

Income from continuing operations, on a diluted basis, for the fourth quarter is expected to be approximately $0.08 per share, flat with adjusted income from continuing operations for the fourth quarter of 2011. Without adjusting for the reversal of the Company’s valuation allowance and trademark impairment, income from continuing operations was $0.71 per share for the fourth quarter of fiscal 2011. (See below for non-GAAP reconciliation).

 

   

For the full year, income from continuing operations, on a diluted basis, is expected to be approximately $0.16 per share compared with adjusted income from continuing operations of $0.22 per share in 2011. Without adjusting for the reversal of the Company’s valuation allowance and trademark impairment, income from continuing operations was $0.93 per share for fiscal 2011. (See below for non-GAAP reconciliation).


DXLG/2

 

   

For the full year, loss from discontinued operations, associated with the Company’s exiting of its International direct business in the second quarter of fiscal 2012, is expected to be $0.04 per share for both fiscal 2012 and fiscal 2011.

 

   

The Company opened 14 DXL stores and closed 34 Casual Male XL stores during the fourth quarter of 2012. For the year, the Company opened 32 DXL stores, and closed 68 Casual Male XL retail and outlet stores and 2 Rochester Clothing stores.

“Our financial results for the quarter were essentially in line with our expectations,” said President and CEO David Levin. “Sales and net income growth would have been stronger but for mild winter weather that affected sales of seasonal apparel and some delays in DXL store openings. We continue to be encouraged by the success of our new DXL stores, for which we expect to report very positive comparable sales of approximately 15.6% for the full year. In addition, while our direct business decreased year-over-year due to lower catalog sales, our web sales are growing at an accelerated rate as we shift marketing dollars from catalog to digital.”

“We expect 2013 to be a critical year of accelerated progress in our transformation to the DXL concept. With the acceleration of DXL store openings and Casual Male XL closings, the implementation of our new marketing campaign, and enhancements to certain aspects of our infrastructure to support the DXL rollout, we expect our SG&A costs to increase approximately $17 million in 2013, which will have a negative short-term effect on 2013 earnings. At the same time, our substantial investments this year will yield vastly improved profitability and cash flow beginning in 2014. Because we will have a significantly greater number of DXL stores in operation, our new marketing campaign should have a much greater impact on our performance in 2014 and beyond,” said Levin.

“During 2013 we plan to more than double the number of DXL stores in operation to between 105 to 112 by opening between 57 and 64 stores,” said Levin. “At the same time, we have an aggressive schedule to close between 110 and 119 Casual Male XL and Rochester stores. Our expected 2013 financial results include an approximate 10% increase in expenses to fund the marketing campaign as well as other necessary SG&A, real estate and capital expenditure support for the accelerated DXL transformation this year.”

For 2013, the Company now expects revenue to increase to a range of $415 to $420 million, with an operating margin in the range of breakeven to 0.5%, EBITDA (non-GAAP) in the range of $20 to $23 million, and EPS of approximately breakeven with a negative free cash flow such that revolver borrowing is expected to be, at the end of the year, between $10-$15 million. Following the execution of its DXL strategy in 2013, the Company expects to leverage an increasing proportion of sales from its new DXL stores, which will result in operating margins rapidly expanding to approximately 4% in 2014 and approximately 8% in 2015, on annual sales growth of approximately 10-15%. The Company’s free cash flow at the end of 2014 is anticipated to be breakeven, with $10-$15 million revolver debt while, at the end of 2015, the Company anticipates positive free cash flow such that the revolver debt will be extinguished with cash-on-hand estimated to be between $5-$10 million. Longer-term, the Company expects to grow revenues beyond $600 million and


DXLG/3

 

operating margins to more than 10%, while generating free cash flow in the range of $60 to $70 million in fiscal 2016. Projection of free cash flow (non-GAAP) for fiscal 2016 is based on expected cash flow from operating activities of $77.0-$87.0 million, less expected capital expenditures of $17.0 million. See Non-GAAP measures below.

“To accomplish our long-term financial goals, we are combining an aggressive DXL store opening schedule with a comprehensive national marketing campaign designed to define the DXL brand more clearly, expand market awareness and grow our active customer base,” said Levin. “The marketing campaign we are launching this spring is the result of the highly successful test marketing that we conducted in the fall of 2012 around the DXL brand in five geographic markets. The test marketing included TV, radio and digital advertisements which generated very positive results around brand awareness, store and web sales, traffic and new customers to the brand. Consequently, we are enthusiastic about the prospects for our marketing campaign and for the long-term profit potential generated by the DXL transformation.”

KeyBanc Capital Markets Consumer Conference

Management will be meeting with investors and presenting tomorrow at 10:00 a.m. ET at the 2013 KeyBanc Capital Markets Consumer Conference at the InterContinental New York Barclay in New York City. A PDF version of the updated investor presentation is available for download on the “Investor Relations” section of Company’s website.

Fourth-Quarter 2012 Financial Results Conference Call

The Company will release its fourth-quarter and year-end 2012 financial results before the market opens on Friday, March 15, 2013. President and Chief Executive Officer David Levin and Executive Vice President, Chief Operating Officer and Chief Financial Officer Dennis Hernreich will host a conference call to discuss the financial results and provide an outlook for 2013 the same morning at 9:00 a.m. ET. During the conference call, the Company may discuss and answer questions concerning business and financial developments and trends. The Company’s responses to questions, as well as other matters discussed during the conference call, may contain or constitute information that has not been disclosed previously.

Those who wish to listen to the live webcast should visit the “Investor Relations” section of the Company’s website. The live call also can be accessed by dialing: (888) 503-8169. For interested parties unable to participate live, an archived version of the webcast may be accessed by visiting the “Events & Presentations” section of the Company’s website for up to one year.

This preliminary financial information is subject to change and is based on management’s estimates derived from the information available at this time. In addition, the financial information provided has not yet been reviewed by the Company’s independent registered public accounting firm and is subject to that review and may change before filing on Form 10-K, which the Company expects to file in March 2013.


DXLG/4

 

About Destination XL Group, Inc.

Destination XL Group, Inc. is the largest multi-channel specialty retailer of big & tall men’s apparel with operations throughout the United States, Canada and Europe. The retailer operates under six brands: Destination XL®, Casual Male XL, Rochester Clothing, B&T Factory Direct, ShoesXL and LivingXL. Several catalogs and e-commerce sites, including www.destinationxl.com, make up the Company’s direct-to-consumer business. With more than 2,000 private label and name brand styles to choose from, customers are provided with a unique blend of wardrobe solutions not available at traditional retailers. The Company is headquartered in Canton, Massachusetts. For more information, please visit the Company’s investor relations website: http://investor.destinationxl.com.

Non-GAAP Measures

In addition to financial measures prepared in accordance with generally accepted accounting principles (GAAP), the above discussion refers to non-GAAP adjusted income from continuing operations and adjusted income from continuing operations, per diluted share (“non-GAAP” or “adjusted”). These measures should not be considered superior to or as a substitute for income from continuing operations per diluted share and diluted earnings per share derived in accordance with GAAP. The Company believes that these non-GAAP measures are useful as an additional means for investors to evaluate the Company’s operating results, when reviewed in conjunction with the Company’s GAAP financial statements. The Company believes the inclusion of these non-GAAP measures enhances an investor’s understanding of the underlying trends in the Company’s business and provide for better comparability between different periods in different years.

Below is a table showing the reconciliation to adjusted income from continuing operations for the fourth quarter and fiscal year 2011.

The above discussion refers to free cash flow and EBITDA (Earnings before income taxes and depreciation and amortization), both of which are non-GAAP measures. The presentation of these non-GAAP measures are not measures determined by GAAP and should not be considered superior to or as a substitute for operating income or cash flows from operating activities or any other measure of performance derived in accordance with GAAP. In addition, all companies do not calculate non-GAAP financial measures in the same manner and, accordingly, the measures, “free cash flows” and “EBITDA”, presented in this release may not be comparable to similar measures used by other companies.

The Company calculates free cash flows as cash flow from operating activities less capital expenditures and less discretionary store asset acquisitions, if applicable. For fiscal 2016, free cash flow of $60.0 to $70.0 million was calculated by subtracting forecasted capital expenditures of $17.0 million from forecasted cash flow from operating activities of $77.0-$87.0 million.

The Company calculates forecasted EBITDA for fiscal 2013 of $20.0-$23.0 million as forecasted operating income of breakeven to $3.0 million plus the add-back of depreciation and amortization of $20.0 million.


DXLG/5

 

Forward-Looking Statements

Certain information contained in this press release including cash flows, operating margins, store counts, revenue and earnings expectations for the fourth quarter and full-year of fiscal 2012, full-year fiscal 2013 and longer-term, including through fiscal 2016, constitute forward-looking statements under the federal securities laws. The discussion of forward-looking information requires management of the Company to make certain estimates and assumptions regarding the Company’s strategic direction and the effect of such plans on the Company’s financial results. The Company’s actual results and the implementation of its plans and operations may differ materially from forward-looking statements made by the Company. These factors include, without limitation, the following: the risk that additional information may arise during the Company’s close process or as a result of subsequent events that would require the Company to make adjustments to the financial information; the risk that adjustments to the Company’s financial statements may be identified through the course of the Company’s independent registered public accounting firm completing its integrated audit of the Company’s financial statements and financial controls; the risk that the Company will be unsuccessful in implementing its strategic plans with respect to store openings and closings in fiscal 2013; and the risk that such strategic plans and related marketing campaign will not have the expected impact on profitability, cash flow and performance. The Company encourages readers of forward-looking information concerning the Company to refer to its prior filings with the Securities and Exchange Commission, including without limitation, its Annual Report on Form 10-K filed on March 16, 2012, that set forth certain risks and uncertainties that may have an impact on future results and direction of the Company. Forward-looking statements contained in this press release speak only as of the date of this release. Subsequent events or circumstances occurring after such date may render these statements incomplete or out of date. The Company undertakes no obligation and expressly disclaims any duty to update such statements.

# # #


DXLG/6

 

DESTINATION XL GROUP, INC.

GAAP TO NON-GAAP RECONCILIATION

OF INCOME FROM CONTINUING OPERATIONS

 

     Fourth quarter ended
January 28, 2012
    Fiscal year ended
January 28, 2012
 

Income from continuing operations, GAAP basis, before income taxes

   $ (17,034   $ (5,274

Add back: Provision for trademark impairment

   $ 23,110      $ 23,110   
  

 

 

   

 

 

 

Adjusted income from continuing operations, non-GAAP, before income taxes

   $ 6,076      $ 17,836   

Assumed income tax provision at 40% (1)

   $ (2,430   $ (7,134
  

 

 

   

 

 

 

Adjusted income from continuing operations, non-GAAP

   $ 3,646      $ 10,702   

Adjusted income from continuing operations per diluted share, non-GAAP

   $ 0.08      $ 0.22   

Weighted average number of common shares outstanding on a diluted basis

     48,131        48,044   

 

(1) In the fourth quarter of fiscal 2011, the Company reversed substantially all of its valuation allowance against its deferred tax assets, which resulted in an income tax benefit of $50.1 million for fiscal 2011. Accordingly, for comparative purposes, the non-GAAP income from continuing operations has been adjusted to assume no income tax benefit from such allowance and an assumed tax rate of 40% was used.

DESTINATION XL GROUP, INC.

GAAP TO NON-GAAP EPS RECONCILIATION

 

     Fiscal 2012      Fiscal 2011  
     Fourth
Quarter
     Fiscal
Year
     Fourth
Quarter
    Fiscal
Year
 

Income from continuing operations, GAAP basis

   $ 0.08       $ 0.16       $ 0.71      $ 0.93   

Add back: Provision for trademark impairment, tax-effected

   $ —         $ —         $ 0.29      $ 0.29   
  

 

 

    

 

 

    

 

 

   

 

 

 

Adjusted income from continuing operations, non-GAAP, before income taxes

   $ 0.08       $ 0.16       $ 1.00      $ 1.22   

Deduct: Valuation allowance reversal

         $ (0.88   $ (0.88

Add: additional income tax provision to 40%

   $ —         $ —         $ (0.04   $ (0.12
  

 

 

    

 

 

    

 

 

   

 

 

 

Adjusted income from continuing operations, non-GAAP

   $ 0.08       $ 0.16       $ 0.08      $ 0.22   

Weighted average number of common shares outstanding on a diluted basis

     48,504         48,385         48,131        48,044   
EX-99.2
Keybanc Consumer Conference
February 28, 2013
1
Generating
Value
on
the
Road
to
Destination
XL
®
Exhibit 99.2


Certain information contained in this presentation, including, but not limited to, cash flows,
operating margins, store counts, earnings expectations for fiscal 2012 and estimates through
fiscal 2016, constitute forward-looking statements under the federal securities laws. The
discussion of forward-looking information requires management of the Company to make
certain estimates and assumptions regarding the Company's strategic direction and the effect
of such plans on the Company's financial results. Such forward-looking statements are subject
to various risks and uncertainties that could cause actual results to differ materially from those
indicated.
Such
risks
and
uncertainties
may
include,
but
are
not
limited
to:
the
failure
to
implement the Company's business plan for increased profitability and growth in the
Company's retail stores sales and direct-to-consumer business, the failure to achieve
improvement
in
the
Company's
competitive
position,
changes
in
or
miscalculation
of
fashion
trends, extreme or unseasonable weather conditions, economic downturns, a weakness in
overall consumer demand,  trade and security restrictions and political or financial instability in
countries where goods are manufactured, increases in raw material costs from inflation and
other factors, the interruption of merchandise flow from the Company's distribution facility,
competitive pressures, and the adverse effects of natural disasters, war, acts of terrorism or
threats
of
either,
or
other
armed
conflict,
on
the
United
States
and
international
economies.
These, and other risks and uncertainties, are detailed in the Company's Annual Report on Form
10-K filed with the Securities and Exchange Commission for the fiscal year ended January 28,
2012 filed on March 16, 2012 and other Company filings with the Securities and Exchange
Commission.
Destination
XL
Group,
Inc.
assumes
no
duty
to
update
or
revise
its
forward-
looking statements even if experience or future changes make it clear that any projected
results expressed or implied therein will not be realized.
2
Safe Harbor


Who is Destination XL Group, Inc.?
3
Largest multi-channel specialty
retailer in niche men’s big and
tall (B&T) market
Offering unique blend
of wardrobe solutions
Private label & leading
apparel name brands


DXLG by the Numbers
4
Active customers
Enrolled in loyalty program
Highest rated retailer
in 2011 CSI
Customer Survey
Retail
Direct
Retail Stores
Customer
Satisfaction
80%
20%
1.5M
412
90%
85%
6


Who is Our Customer?
5
Males with a waist size 42”
and
greater (35M men in US).
Determined by physical
characteristic, not demographic.
Not dependent on age, income,
race or nationality
Seeking greater selection in size.
Values convenience, selection
and fit over price.


6
Our Current Casual Male XL Stores


7
What Our Customer Wants
Large
changing
rooms
More brand
selections
Suggested
wardrobe
solutions
Wide aisles
One-stop
shopping
Bright
atmosphere
On-site
tailoring


8
Opened 4 DXL
concept stores
Opened 32
DXL stores
Opened 12
DXL stores
Opportunity for accelerated growth and profitability
Expect to Open
~60 DXL stores
2010
2012
2011
2013
Responding with Destination XL
®


9


10


11


12


13


14
Large Selection of Name Brands


15
Average
Store size
3,400 sq. ft.
8,400 sq. ft.
Sales per sq. ft.
$166
$147 ($230 by 2016)
Build out costs
$50
$70
Occupancy costs
$30
$30
Dollars per
transaction
$97
$137
Style choices
600
2,000
Private
label
brands
10
15
Name brands
8
30
Casual Male XL vs. Destination XL
®


9451 Schaumburg, IL
9183 Niles, IL
11.4 miles
9512 Bloomingdale, IL
11.2 miles
Market Consolidation to DXL
Chicago Metro
Chicago Metro
DXL
Schaumburg, IL
0.9 miles
16
Customers are willing to drive up to 20 miles


17
DXL Comps Reflect Growth Opportunity
*Total DXLG Comparables consist of all stores,
including DXL stores and direct channel
14.5%
9
.0%
12.8
%
16.3%
17.1%
13.8%
15.0%
15.8%
0.7%
0.8%
2.1%
2.0%
2.0%
1.5%
0.5%
1.5%
0.0%
5.0%
10.0%
15.0%
20.0%
Q3 2011
Q4 2011
FY 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
FY 2012
DXL Comparables
Total DXLG Comparables*


18
Compelling DXL Returns
Expect greater store productivity
and profitability
Better leveraging of expenses --
occupancy, labor productivity and
local/district management
Projecting higher 4-wall profits than
combined profits of individual stores
Targeting between 25%-30% store
operating margin
Potential to capture additional
market share
Attract new customers
Better cross-selling environment to
capture greater share of apparel
wallet from existing customers
Opportunity to improve
operating margins
Expect to increase margins
significantly after the transition to
DXL is complete


19
Accelerated DXL Openings
Accelerated rollout based on
success of DXL stores in 2011
0
50
100
150
200
250
300
350
400
450
500
2010
2011
2012
2013
2014
2015
2015 Store Count Target
Destination XL
®
Casual Male XL  
Outlet
Rochester Clothing
215-230
~65
3
Total Stores:
(460)
(450)
(412)
(348-358)
(308-318)
(283-298)


20
DXL Sales Increase as % of Total Revenue
* DXL sales include direct sales via the DestinationXL.com website.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010
2011
2012
2013
2014
2015
2016
1%
4%
30%
49%
79%
84%
89%


21
2012
Opened 32
DXL
stores / Closed 70
stores
Operating margins were approximately 4.2%
CapEx was $36M
Accelerated Rollout of DXL


22
2013
Open
57-64
DXL
stores
/
Close
110-119
stores
Sales
of
$415
-
$420M
Expected
borrowing
level
of
$10
-
$15M
at
year
end
Commence new marketing strategy with incremental $10M spend
Lease exit and asset impairment charges in the range
of $3-$4M
*
Operating margins of ~
breakeven to 0.5%
CapEx
expected
to
peak
at
$45M
Accelerated Rollout of DXL
* Net of subleases
2014
Open 60
DXL stores / Close 99
stores
Annual
sales
growth
of
~
10%
-
15%
Expected
borrowing
level
of
$10
-
$15M
at year end
Lease exit and asset impairment
charges in the range of $3-$4M
*
Operating margins of ~4%
CapEx expected to
be $40M


23
2015
Complete
rollout
with
215
-
230
opened
DXL
stores
and
Closure
of
remaining
63
Casual
Male
XL
anchor
stores
Annual
sales
growth
of
~10%
15%
Operating
margins
gain
traction
and
increase
to
~8%
(from 4.2% in ‘11)
Expected
ending
cash
balance
of
$5
-
$10M
CapEx
expected
to
be
approximately
$38M
Lease exit and asset impairment charges in the range
of
$2-$3M
*
Accelerated Rollout of DXL
* Net of subleases


24
2016
Full benefit of DXL concept drives revenue >$600M
Open average of 10 DXL stores per year
Operating margins >10%
Generating
free
cash
flow
in
the
range
of
$60 -
$70M
Accelerated Rollout of DXL


25
Increased Awareness = Opportunity
DXL Customer Purchase Funnel*
Addressable Population
Aware of DXL
Visiting DXL
Purchasing
from DXL
Repeat
DXL’s addressable market is primarily men with over 40”
waist
Awareness of DXL is low across its markets,  directly impacting
ability to attract new customers
Of those aware of DXL, only 8% are visiting the store
73% of those that visit the store make a purchase
89% of those that make a purchase
intend to return
8%
73%
89%
*Based on consumers’
stated responses per L.E.K’s survey within DXL markets
Source: L.E.K analysis
17%


26
Grow direct business with new website
Paradigm shift in marketing improves awareness
Target “end-of-rack”
customers
Capture greater wallet share with DXL concept
Opportunity to Grow Market Share
Addressable Market = 40M Customers
1.5M Currently Active Customers
Goal = Grow Customers by 40% Over 3 Years
Attract a broader customer audience with one-stop-shop


27
Destination
XL
®
Marketing
Campaign
Launched test campaign  in 5 markets:
Memphis, Minneapolis, Denver, Atlanta and Oklahoma City
Increased awareness by 100%
in new markets & 38% in
established markets
“End-of-rack”
customer
base grew by 38%
Built Stronger Brand
to Attract and Serve
Customers
Results Demonstrate
Ability to Grow
Market Share


28
Established Effective Marketing Mix
6-Week Test Demonstrated TV, Radio and Digital is
Most Effective Marketing Combination
15% sales
24% traffic
64% new customer purchases
84% web traffic
7% web sales
38% market awareness
Established Market
Memphis DXL Opened in 2010


29
DXL Test TV Commercial
Marketing to Customers in “No Man’s Land”


Increase marketing spend as percent of sales from 4.5% to 6.5%
Launch strong national marketing campaign in spring 2013
Proposed 2013 Marketing Spend
$M
Total 50% Increase YOY
to Drive DXL Awareness
30
0
10
20
DXL Media
Direct
Digital
Visual
Loyalty
Other
2012
2013


Q4 2012 Preliminary Results
Comparable sales increased ~0.5% and total sales were ~$114.9M
Full year comparable sales increased ~1.5% and total sales
were ~$399.6M
Q4 comparable sales for DXL
were up ~15%, while comparable
sales for Casual Male XL stores decreased ~2.3%
DXL stores represented ~18% of retail sales
Direct e-commerce sales increased ~13.0%
Income from continuing operations expected to be
~$0.08 per diluted share
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Why Invest in DXLG?
Accelerated conversion to
DXL concept creates
compelling investment
opportunity
Leader in large and growing
B&T market
Three-year $150M investment
in DXL rollout to be
funded primarily by free cash
flow, including use of $47
million in tax benefits
Strong gross margins; Ability
to greatly improve operating
margins
Strong balance sheet
with borrowing capacity
Significant market share/sales
growth opportunity


For additional information:
Jeffrey Unger
Destination XL Group, Inc.
V. P. Investor Relations
561-482-9715 Office
561-543-9806 Cell
jeffunger@usa.net
www.destinationxl.com
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